Where Is Ad Money Being Spent?
Posted on 5/30/2012 by Jim Pickerell | Printable Version |
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.
Copyright © 2012 Jim Pickerell
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