Microstock
The market for editorial stock photos is quite different from the commercial market. Shutterstock may be having a difficult time adapting. In January 2015 Shutterstock
purchased Rex Features for $33 million. At the time it was believed that Rex’s gross 2014 revenue was about $7 million.
Last week I wrote about the
Top Suppliers to Getty Image and pointed out that EyeEm has significantly more images in the collection than any other agency supplier.
Contributors to 123RF recently received a request from Eric, who heads the team that secures content for 123RF. He asked them to make their footage available to users via a Creative Commons Zero (CC0) license. The theory behind this strategy seems to be that some users may be so thankful for your footage and images that they will send you a “donation” to show their appreciation. Of course, they are not “required or obligated” to donate.
Moody’s Investor Service reports that total Getty Images revenue for the twelve months ended 30 September 2017 was
$836.8 million.
iStock has done a deal with
Joomag that allowed Joomag users to purchase as few, or as many, images a month as they would like to use for $2.99 each. Joomag provides a graphic design service to over “500,000 businesses across all sectors” that allows customers to create digital newsletters, magazines, catalogs, brochures, ebooks and more and deliver these products either online or in printed form.
Shutterstock has reported Q3 2017 revenue of
$141.1 million up $18.0 million, or 14% on a constant currency basis, compared to Q3 2016. The revenue was also up $7.1 million from Q2 2017. Revenue per download averaged $3.23 per image, an 11% increase over Q3 2016. About
27% of revenue, or roughly $38.09 million, was paid out in royalties to contributors.
Photographers at
PhotoPlus Expo report that they are receiving invitations to join
AdobeStock, but Adobe wants them to sign an NDA (non-disclosure agreement) before they get information about what the invitation is all about.
The question for today is: “Does adding to an image collection automatically grow revenue?” and the companion question “Must an image be NEW to be useful to a customer?” Shutterstock supplies some detail that is instructive and worth reviewing.
Have your images that sold a year or two ago sold again recently? If not, it may be because the images are now buried so deep in the search return order that customers no longer see them.
Both Shutterstock and Adobe Stock have announced that users of
Google Slides can now access their collections directly. This could result in more image uses for photographers with images in both collections.
Adobe has announced that Santiago Lyon has joined
Adobe Stock as the first director of editorial content. In this newly created role, Santiago will lead Adobe Stock’s editorial content strategy and collection, working with world-class photojournalists, documentary photographers, editorial providers and media.
Effective October 1, 2017 a new French law obliges clients who use commercial images in France to disclose whether the body shape of a model has been retouched to make the individual look thinner or larger.
Videoblock has rebranded itself as
Storyblocks. The existing video and audio libraries are being maintained as separate subsites:
Videoblocks by Storyblocks and
Audioblocks by Storybloacks. (Each offering requires a separate subscription.) The former GraphicStock library is now part of Storyblocks.
Shutterstock, Inc. has launched its
Flashstock business as
Shutterstock Custom, a proprietary platform that provides an efficient and innovative way for its 1.7 million customers to create branded content.
Shutterstock, Inc. has updated its custom-built plugins to more fully integrate with Adobe’s Creative Cloud®, adding compatibility directly within the Adobe Premiere Pro®, Adobe Illustrator®, and Adobe InDesign® applications. This is the first time Shutterstock has made its high quality video collection of 8 million clips available through a plugin, giving amateur filmmakers and veteran film editors another powerful tool at their disposal within Premiere Pro®.
The investment banking firm
Jefferies has downgraded
Shutterstock shares from Hold to Underperform with a price target of $30.00. Shutterstock stock price closed today at $33.69 down 20% from $42.14 a month ago. The stock is down 52% from the high of $65.16 that it hit in September 2016.
I was asked recently if I could provide a definition for “microstock.” The term is probably meaningless today as are the terms Rights Managed and Traditional Royalty Free. All have changed dramatically and overlap in many ways..
A couple weeks ago
we reported that Google researchers had found a way to remove the watermarks used by most stock photographer and stock photography sites. To protect their watermarks Shutterstock engineers have designed a “watermark randomizer” that adds subtle inconsistencies to its marks, ensuring each one is a little different and making them difficult for Google to remove.
Nobody seems quite sure what the future of
Offset might be. Keren Sacks, the god-mother of Offset, left (or was let go, no one seems quite sure) last December and is now working as a “
Visual Content + Strategy Consultant.”
A reader has pointed out that
Image Source is offering its customers using the promo code AUG50 a 50% discount on any image purchased during the month.
Cavan Images is also offering a 25% discount all month if customers use the discount code CAVAN25. Will temporary discounts bring in more customers and result in more sales overall?
Shutterstock has reported Q2 2017 revenue of $134.0 million. This revenue was up 8% from Q2 2016, and up $3.8 million from Q1 2017. Revenue per download increased 9% from $2.81 in Q2 2016 to $3.05. Revenue per download in Q1 2017 was $2.96. At the end of the quarter there were 144.7 million images in Shuttrstock’s collection and 7.6 million video clips. This was up from 132 million images at the end of Q1 2017 and from 92.1 million a year earlier at the end of Q2 2016.
Kathy Yeulet owns and operates
MonkeyBusinessImages, which she started in 2006 and is one of the most successful microstock production companies . Previous to that she owned and operated Banana Stock, a company that produced and licensed stock images at traditional royalty free prices. With near perfect timing she sold that company in 2004 when the traditional royalty free prices were near their peak. Two years later decided to start producing images for the relatively new microstock market.
Assuming you are taking pictures because you want to earn some money from what you produce, it would be very helpful to have some information about which images among the hundreds of millions out there are actually selling, and how frequently.
What’s in demand?
There is a new website called
TopImageSites that, in theory, will help customers find “The Best Stock Images On The Web.” Ten agencies are listed and the number of “products” available in each agency’s collection are listed in the chart below. Products include: photos, vectors, illustration, videos and audio files. Some of the agencies don’t have audio files and Panthermedia doesn’t have either video or audio.
Stock Performer recently published an article entitled “
Are you uploading enough files to make money from microstock?” The article offers some interesting statistics. However, there are some other issues that need to be considered like, “Is More Automatically Better.”