Articles by Jim Pickerell

Ask James 3 Coming Up

By Jim Pickerell | 187 Words | Posted 7/7/2014 | Comments
Alamy has launched another “Ask James”, where customers, contributors and journalists can ask CEO James West any questions they have about Alamy, Stockimo, or the industry in general. Get Your Questions In. Questions must be submitted via email to:  nfxwnzrf@nynzl.pbz no later that Thursday July 10th.

iStock: More Images Does Not Increase Sales

By Jim Pickerell | 5839 Words | Posted 7/4/2014 | Comments
For most of the 431 top iStock contributors adding more images to their portfolios does not seen to have had a significant impact on the growth in their number of downloads. In fact, those who grew their collections by the smallest percentage, or not at all, seemed to experience continued growth in sales. Seems counter intuitive.

Three Categories Of Image Creators

By Jim Pickerell | 6029 Words | Posted 7/3/2014 | Comments
Yesterday I provided a list of the 431 of the top iStock contributors in the order of the total number of image downloads they have had in their careers. In the coming week I will explore some other ways to look at the available data. It is important to recognize that not all the people on this list are photographers. I have separated them into three groups – Illustrators (I), people with a mix of illustration and photography in their collections (PI) and photographers.

Image Licensing Decline

By Jim Pickerell | 80 Words | Posted 7/3/2014 | Comments
Robert Henson has provided an important perspective on the Decline of Image Licensing on Paul Melcher’s blog. He succinctly outlines some of the key changes in the imaging business that will undoubtedly lead to a further price declines. There are also indications that fewer professional produced images will be needed as more and more customers find other ways to acquire the images they need. This is a must read for anyone looking for a future as a stock image producer.

iStock Downloads Continue To Decline, First Half 2014

By Jim Pickerell | 5418 Words | Posted 7/2/2014 | Comments
On average, there has been a continued decline in the number of downloads for 431 of iStock’s leading contributors during the first half of 2014.  I have been tracking the activity for these contributors for more than 2 year, and about half of them since 2009. Since these individuals joined iStock their images have been downloaded a combined total of at least of 54,291,100 times and a possible maximum of 56,658,200. (See for how I arrived at these numbers.)

Tracking iStock Downloads

By Jim Pickerell | 472 Words | Posted 7/2/2014 | Comments
Since early in 2009 I have been tracking downloads of 192 of iStockphoto’s most productive contributors. At that time istockcharts, a service of multimedia.de provided a daily listing of the total downloads of most of iStock’s contributors. This list could be indexed by downloads so it was easy to determine which contributors had the most iStock downloads in their careers.

StockFood Launches “you are what you crEATe” Food Blog

By Jim Pickerell | 421 Words | Posted 6/27/2014 | Comments
Fresh, brash and outspoken. With their uninhibited photographic style and unbridled joy of experimentation, food bloggers have conquered a huge fan community on the internet. No wonder even the traditional media are rolling out the red carpet for the new stars. Food bloggers get their own columns, produce cookbook best-sellers and operate cooking shows for an audience of millions. The most interesting among them are now at the center of a new blog where the food image agency StockFood once again lives up to its reputation as a trendsetter.

Instagram Look: Is It A New Advertising Trend?

By Jim Pickerell | 228 Words | Posted 6/27/2014 | Comments
In May AdAge reported that the New York based social media agency Laundry Service has discovered that Instagram photos perform better than more professionally shot photos. The agency found that while regular photos achieved 2.35% click-through rate, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in conversion rate.

Scoopshot Expands Photo and Video Crowdsourcing

By Jim Pickerell | 472 Words | Posted 6/26/2014 | Comments
Scoopshot, reports that over 500,000 photographers and videographers from 177 countries contribute images to its service and that more than 70 leading media companies and brands including USA Today, News Corp Australia, Apple Daily, WAZ, Fiat, Finnair, Oxfam and many others use Scoopshot to gain instant access to a global pool of Scoopshooters. In the US, the Scoopshot user base has increased from 14,000 to nearly 50,000 in just six weeks.

Curation

By Jim Pickerell | 645 Words | Posted 6/25/2014 | Comments (1)
Customers are becoming increasingly unhappy with being asked to search through tons of images and still not finding what they want. In many cases it is not that great images are unavailable, it is just that they are buried under tons of less desirable images. Curation is the answer.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.