Articles by Jim Pickerell

Got To Keep Producing

By Jim Pickerell | 753 Words | Posted 3/28/2014 | Comments
Recently, on the “Stock Photography, buy and sell your images” group on LinkedIn photographer Pierre Charrlau complained that his Getty Images sales have “greatly diminished” and wanted to know if others were having the same experience.

Average RM and RF Prices At Getty

By Jim Pickerell | 588 Words | Posted 3/27/2014 | Comments
On its web site for Flickr contributors Getty asks, “What are the average prices for RM and RF?” and then gives the following answer. “The average licensing fee for royalty free ranges from $175 to $225. And for rights managed licensing, keeping in mind that uses and fees vary widely; the average is around $550-$650.”

Fotolia's Dollar Photo Club

By Jim Pickerell | 436 Words | Posted 3/25/2014 | Comments (1)
Fotolia has decided that in order to attract more customers to their microstock offering they need to lower prices for professional users. They have created a members-only Dollar Photo Club and are promoting it to readers of Graphic Design USA (GDUSA).

Brianna Wettlaufer Named CEO Of Stocksy

By Jim Pickerell | 231 Words | Posted 3/25/2014 | Comments
In celebration of the one-year anniversary of Stocky United, Brianna Wettlaufer has been appointed CEO of the company. Wettlaufer, who was co-founder and former VP at iStockphoto, (which was acquired by Getty images for $50 million in 2006) brings over 10 years of leadership and innovation to her role.

Copyright Registration Fees Go Up

By Jim Pickerell | 272 Words | Posted 3/25/2014 | Comments
The United States Copyright Office of the Library of Congress has published a final rule establishing adjusted fees for copyright registration. The new fee structure will go into effect on May 1, 2014. The fee for an application filed online will increase from $35 to $55. The fee for an application filed on paper will increase from $65 to $85.

Safe Blogging

By Jim Pickerell | 495 Words | Posted 3/24/2014 | Comments
Be careful what you write in your blog. It’s not private. Over the weekend I received a request from a former mid-level employee of a stock agency who wanted me to delete from our Selling Stock archive a story that was published in 2009.

PACA On Image Embedding

By Jim Pickerell | 343 Words | Posted 3/24/2014 | Comments
PACA’s mission has always been to support a healthy and sustainable market for licensing the use of photographic images, as well as to encourage and support innovative ways for photography to be legally used in the rapidly changing marketplace.  Clearly, models for licensing of photography have had a difficult time keeping pace with changes brought on by the Internet, social media, and the blogosphere.

Don’t Be Evil

By Jim Pickerell | 1269 Words | Posted 3/21/2014 | Comments (1)
The informal corporate motto for Google is “Don’t be evil.” This motto is sometimes incorrectly stated as Do no evil. But the company’s image search tool facilitates and encourages theft. The same is basically true of Bing and Yahoo.

U.S. Court Of Appeals Overturns Lower Court Copyright Registration Decision

By Jim Pickerell | 405 Words | Posted 3/19/2014 | Comments
After many years, the Ninth Circuit finally entered a decision in the Alaska Stock, LLC v. Houghton Mifflin Harcourt Publishing Company (HMH) case.  In Anchorage U.S. District Judge H. Russel Holland had originally tossed the federal lawsuit after finding that the photographs had been improperly registered with the Copyright Office.

Subjects In Greatest Demand

By Jim Pickerell | 815 Words | Posted 3/18/2014 | Comments (1)
A reader asked if anyone produces a list of the stock photography subjects that are in greatest demand. As far as I know such a list does not exist. In very general terms the subjects in greatest demand are model released people in business and family situations, but to be useful it is necessary to get much more specific.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.