Articles by Jim Pickerell

The Cost Of Producing Stock

By Jim Pickerell | 1380 Words | Posted 2/5/2014 | Comments (1)
A couple weeks ago I proposed an adjustment to current agency pricing strategies that offers the potential to get higher prices for the images in greatest demand and still make large quantities of excellent images available to customers who can’t afford the best. (See “Solving The Problem Of Too Many Images”) Some subscribers thought I should also factor in production costs. Here's my response.

Getting Images Seen: Update

By Jim Pickerell | 4023 Words | Posted 2/4/2014 | Comments (1)
The biggest challenge for a photographer hoping to license rights to stock images is how to get the images seen by potential buyers. It would seem that the first step might be to get the images accepted by a good agency. But given the number of images on all subject matter in most agency collections that doesn’t necessarily mean customers will ever see them.

Agencies Or Aggregators

By Jim Pickerell | 1267 Words | Posted 1/31/2014 | Comments (1)
More and more stock agencies that license RM and Traditional RF rights are becoming aggregators of images rather than direct sellers of images. This is not a new phenomenon, but as more and more customers tend to go to a few large databases to find the images they need it is having a major impact on the income of many photographers.

PHOTOSHOT Acquires The Data Archive / Construction Photography

By Jim Pickerell | 410 Words | Posted 1/31/2014 | Comments
PHOTOSHOT, one of the leading international photo libraries representing 5,500 contributors worldwide and representing over 15 million images, today announced that it had completed the purchase of The Data Archive/Construction Photography, a digital asset management software developer and a specialist photography and licensing company.

Getty To Retire Jupiterimages and Punchstock

By Jim Pickerell | 564 Words | Posted 1/30/2014 | Comments
Getty Images has announced to its contributors that as part of its initiative to streamline and simplify its collections structure and improve customer experience it will be retiring Jupiterimages.com and Punchstock.com over the course of February and March.

50 Stock Photo Trends For 2014

By Jim Pickerell | 57 Words | Posted 1/30/2014 | Comments
Stockphotosecrets.com contacted 10 microstock agencies to determine what they believe will be visual trends in 2014. The agencies contacted were: Stocksy, PeopleImages, Fotolia, PantherMedia, Photocase, IngImage, Pixta, Photospin, YayImages, Dreamstime. Stockphotosecrets then compiled a list of 50 trends with photo examples of each. The list is well worth reviewing as you plan your photo shoots for 2014. Review the list here.

Choosing A Licensing Model

By Jim Pickerell | 1709 Words | Posted 1/29/2014 | Comments (1)
It is getting harder and harder to decide which stock photography licensing model to use if a photographer’s goal is to maximize earnings. For a long time it was generally assumed that the way to maximize revenue was to license your images based on usage (Rights Managed). In this way the seller could charge a lot of money – sometimes many thousands of dollars -- when a customer wants to make extensive use of an image. The fatal flaw in the RM licensing strategy is that when every sale is negotiated, there is a tendency to accept whatever a customer is willing to pay. See some comparative statistics about all the licensing models.

Vital Imagery Acquires Clipart.com And AnimationFactory.com

By Jim Pickerell | 386 Words | Posted 1/27/2014 | Comments
Vital Imagery Ltd., a leader in the online graphics subscription services, announced today that it has acquired Clipart.com and AnimationFactory.com from Getty Images. These pioneering websites offer royalty-free clipart, 3D images and animations, photos, photo objects, Microsoft PowerPoint templates, fonts, as well as video backgrounds, e-mail and web page backgrounds for use in commercial and personal projects.

Solving The Problem Of Too Many Images

By Jim Pickerell | 2402 Words | Posted 1/24/2014 | Comments (3)
Yesterday, I wrote about the problem of the growing size of image databases and how this is making it difficult for customers to easily find the right image for their projects. Many good images are never seen by anyone because they get buried in the search returns delivered.

Should Old Images Be Culled From Archives?

By Jim Pickerell | 1142 Words | Posted 1/23/2014 | Comments
Recently on the Linkedin Stock Photography blog Valerie Henschel asked, “When do you cull older non-selling images from your archive?” It is certainly something to think about. If customers are forced to go through a lot of outdated, mediocre or totally irrelevant images in order to find something that really fits their needs – and hopefully the best of that subject matter available in the collection – they are likely to give up and go elsewhere. As the choices of almost any photographic subject expand exponentially, this is becoming a bigger and bigger problem for buyers.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.