Articles by Jim Pickerell

What Is Midstock?

By Jim Pickerell | 747 Words | Posted 10/4/2013 | Comments (2)
Getty Images is finally declaring iStock a “Midstock” brand given how high they have pushed the prices of iStock’s exclusive imagery. I estimate that about 35% of the images on iStock are exclusive. Getty has told debt investors that 70% of iStock revenue is generated from exclusive images and that the gross revenue for the last 4 quarters was about $300 million. In Q2 2013 iStock revenue was down 9% compared to the revenue in Q2 2012.

Getty Supplies Visual Trends Info

By Jim Pickerell | 346 Words | Posted 10/3/2013 | Comments
Getty Images’ visual trends publication Curve released their most comprehensive assessment of diversity in advertising to date. The Curve is designed to highlight the latest trends and research into the changing use of visual imagery that depicts social variety. It is also a resource for brands that are looking to create exclusive and progressive communications.

Documentary Uses Nothing But Stock Footage

By Jim Pickerell | 175 Words | Posted 10/2/2013 | Comments
The New York Times has published a story about “Let the Fire Burn” a new film due out today that chronicles the 1985 bombing by the Philadelphia Police of a house occupied by the radical group known as Move.  The fire spread to 60 other houses in the neighborhood.

Controlling Image Sharing

By Jim Pickerell | 687 Words | Posted 10/1/2013 | Comments (1)
Frans Lemmens has a problem. One of his clients operates an iPad travel magazine called TRVL Magazine. They use a lot of his images. They encourage readers to share the images found in their app on Facebook. Frankly, readers would probably do this anyway whether they are encouraged to do so, or not. Also, in order to market their app this activity is probably critical for TRVL.

PACA And Cengage Develop New Licensing Strategy For Educational Use

By Jim Pickerell | 1356 Words | Posted 9/30/2013 | Comments
Given the changing and growing demands publishers are facing when developing an educational program, PACA’s Editorial Relations Committee and Cengage Learning have worked together to create a new “Preferred Provider” Insert License Agreement that helps meet the publisher’s needs while providing image vendors of a better understanding of how their images are being used.

Decline In Creativity: Is It About Budgets?

By Jim Pickerell | 982 Words | Posted 9/26/2013 | Comments
Art Directors and Graphic Designers lament the decline in creativity. They say this results from a lack of Time and a lack of Funding which leads to a lack of Inspiration. 75% say they have too many competing priorities to leave time for reflection.

Study Reveals Decline In Creativity

By Jim Pickerell | 596 Words | Posted 9/25/2013 | Comments
Professional creatives are struggling to produce creative and effective campaigns in an increasingly stressful work environment, according to a new survey released by iStock by Getty Images during Advertising Week 2013 in New York City. One in two (48 percent) of creatives believe levels of creativity in their industry have stagnated or declined in the last decade and nearly one quarter (23 percent) of creatives spend less than two hours of their day doing ‘creative’ work, according to the study’s findings.   

Advertising Revenue Declines Expected For Print Media

By Jim Pickerell | 336 Words | Posted 9/25/2013 | Comments
The MAGNA GLOBAL Advertising Forecast released early this year reported that the Global advertising spend in 2012 was $495 billion up 3.8% from $479.9 in 2011. But, in 2013 newspaper and magazine ad revenues are expected to fall. The U.S. was the largest market with $153 billion in revenues in 2012. Japan, China, Germany and the UK complete the top five.

Woman Sues Getty: Falsely Labeled As HIV-Positive

By Jim Pickerell | 355 Words | Posted 9/20/2013 | Comments (2)
According to the New York Post Avril Nolan, 25, has sued Getty Images for $450,000 after discovering her unreleased picture splashed across a quarter-page color ad in the free newspaper am New York on April 3, 2012. Next to her face were the words "I am positive (+)" and "I have rights." Nolan is perfectly healthy, never had HIV and never signed a model release to allow her image to be used in any kind of advertising.

CueSongs Catalog Powers Image Source New Music Offering

By Jim Pickerell | 446 Words | Posted 9/20/2013 | Comments
CueSongs, the one-stop music licensing hub for online and digital media, achieves yet another strategic partnership announcing it has reached an agreement to become the exclusive music partner of Image Source, the leading independent image agency, to power its new music licensing service unveiled today.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.