Articles by Jim Pickerell

Decline At iStockphoto

By Jim Pickerell | 1572 Words | Posted 12/18/2012 | Comments (1)
If contributor attitudes as expressed on web forums are any indication iStockphoto is headed downhill fast. Most of the discussion seems to be taking place on the iStock official forum and at Microstock Group. In this article I’ll try to examine the issues and summarize some of the points being made by various contributors.

Do More Images Result In More Revenue?

By Jim Pickerell | 784 Words | Posted 12/13/2012 | Comments (1)
There is a continual drive in the stock photography world to produce more images. But more images don’t necessarily result in more revenue – particularly if prices are continually lowered in an effort to try to license those images.

Decline In Licensing Fees At Getty

By Jim Pickerell | 946 Words | Posted 12/12/2012 | Comments (3)
I’ve been asked, “What’s the average price that stock images are being licensed for today?” Most RM and traditional RF image contributors would agree that on average fees have been steadily declining over the last few years. The question is how much. In the last few weeks I have gathered sales data from a few of Getty’s Image Partners and major individual contributors. While this survey is in no way scientific, I believe I can draw some reasonable conclusions about the degree of the decline.

Future Image Demand In Education

By Jim Pickerell | 728 Words | Posted 12/11/2012 | Comments
At the PACA International Conference in October, Christie Silver of McGraw Hill School Education Group provided details on where her team found images for a major reading program they have been working on this year. She also provided insights as to how educational publishers will be sourcing images in the future and pointed out that the main focus of all educational efforts these days is digital.

Alamy’s 2011 Financial Results Revealed

By Jim Pickerell | 920 Words | Posted 12/7/2012 | Comments (3)
As we near the end of 2012, I’ve just received a copy of Alamy’s financial statement for 2011 that was filed with Companies House in the UK in August of this year. In 2011 Alamy’s gross turnover was £14,853,670 (about $22,913,400). This was up $1,042,600 (about 4.8%) from $21,870,800 in 2010.  However, 2009 revenue was $22,864,000 so in 2011 they were barely able to climb back from 2010's lost sales.

Image Source Increases Royalty Rates To 60%

By Jim Pickerell | 464 Words | Posted 12/6/2012 | Comments
Due to an urgent need for North American imagery produced with a fresh approach Image Source has announced that they will be offering a royalty rate of 60% for all imagery produced in North America and accepted between Dec 1st 2012 and through to Dec 31st 2013. The bonus royalty rate will apply for the lifetime of those images”, added Anthony Harris, the Group’s Chief Operating Officer.

Make Money By Encouraging Image Sharing

By Jim Pickerell | 1077 Words | Posted 12/5/2012 | Comments
Is it possible to earn money by giving your images away for Free? With Stipple the answer is Yes! 40% of searches on the Internet today happen outside of search engines like Google. People discover what they are looking for via blogs, Tweets, Facebook and in general, just browsing around. With Stipple when they find your image they can also find you.

Textbook Rates Go Down

By Jim Pickerell | 309 Words | Posted 12/5/2012 | Comments (1)
If you think there is still a decent market for textbook usage of stock photos – think again. The following is a summary of a conversation yesterday between a picture researcher for a major U.S. textbook company and renown travel photographer Wolfgang Kaehler.

Photo Subjects Customers Need

By Jim Pickerell | 400 Words | Posted 12/4/2012 | Comments
What are the photographic and illustration subjects that clients look for most often? Recently, iStockphoto surveyed its customers and asked them to identify the subject categories that they searched for most frequently in 2012. See the iStockphoto infographic.

Memoto Camera: Recording Every Moment

By Jim Pickerell | 340 Words | Posted 11/28/2012 | Comments (3)
Think there are too many pictures on the Internet. The number is about to explode. About a year ago a team of Sweden’s most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and an industrial designer decided people needed an easier way to create searchable, shareable memories. They believe we tend to forget some of the best things we experience because there is no record. They set out to change all that and started Memoto, a company with the goal of giving everyone true photographic memory.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.