Articles by Jim Pickerell

Understanding The Stock Photo Business

By Jim Pickerell | 1559 Words | Posted 6/13/2012 | Comments (1)
Every few months I put together a summary of some of our most important recently published stories. This selection is designed to help investors who are trying to understand the industry as well as image creators just beginning to explore the idea of licensing their images. Regular readers will have seen these stories. Please refer friends interested in licensing images to this series of articles.

Lewis Blackwell Joins Evolve Images

By Jim Pickerell | 356 Words | Posted 6/12/2012 | Comments
Evolve Images (www.evolveimages.com) has announced that Lewis Blackwell has joined the company as Chief Creative Officer. Blackwell brings to Evolve an impressive array of credentials with leading experience in the image creation and licensing industry, as well as deep knowledge and active membership of the image-buying community.

Are There Positive Indications Of Growth For The Stock Photo Market?

By Jim Pickerell | 1241 Words | Posted 6/11/2012 | Comments (3)
Stephen Walker recently read a report about Shutterstock’s IPO plans on APhotoEditor.  He then posted the on following conclusions on the ASMPstock group on yahoo. "Traditional RM, RF are growing at a pretty good clip? Micro more so!" He also said, "I see these numbers as a strong indicator of growth and positive for stock shooters." I think he is entirely wrong. Read why.

Will Getty Integrate iStockphoto Into The Getty Images Site?

By Jim Pickerell | 1300 Words | Posted 6/8/2012 | Comments
Searching for a buyer for Getty Images or deciding whether to launch an IPO may be the least of CEO Jonathan Klein’s worries these days. He’s got to be looking at Shutterstock and Fotolia and anticipating that they will use a good part of their new found wealth to build their premium collections. When that happens, will these brands cut further into the Getty Images franchise?

Court Upholds ASMP's Rights In Class Action Against Google

By Jim Pickerell | 274 Words | Posted 6/7/2012 | Comments
U.S. Judge Denny Chin has issued an opinion denying Google's motion to dismiss lawsuits by the American Society of Media Photographers and the Authors Guild. The motion to dismiss had been based primarily on Google's assertion that  trade associations did not have standing to bring a copyright infringement suit on behalf of members. In his ruling, the Judge asserted that "given the sweeping and undiscriminating nature of Google's unauthorized copying, it would be unjust to require that each affected association member litigate his claim individually."

Visual Search With Pixolution

By Jim Pickerell | 1420 Words | Posted 6/6/2012 | Comments
Most online databases of stock photos contain hundreds of thousands of images that are never seen by potential buyers. This can be attributed to the fact that the sole way of finding images is through the use of keywords. Learn more about how Visual Search could go a long way to solving this problem and the specific strategy used by Pixolution.

Shutterstock Instant: New Search Algorithm

By Jim Pickerell | 463 Words | Posted 6/4/2012 | Comments (2)
Late last week Shutterstock sent out a press release introducing – a little pre-maturely it turns out – a new image discovery tool called “Shutterstock Instant.” In fact, if you go to the Shutterstock site there is no evidence that this feature exists. It turns out it is still a prototype. As with all prototypes when it is finally released to the public it may be quite a bit different than it is today.

Integrating Traditional Stock With Microstock

By Jim Pickerell | 1505 Words | Posted 6/1/2012 | Comments (2)
It no longer makes sense to keep microstock and traditional stock separate. It’s time to look at integration. Read this article to understand why and what the industry needs to do to go about accomplishing such an integration.

Where Is Ad Money Being Spent?

By Jim Pickerell | 571 Words | Posted 5/30/2012 | Comments
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.

Houghton Mifflin Harcourt Files Chapter 11 Bankruptcy

By Jim Pickerell | 409 Words | Posted 5/29/2012 | Comments
Houghton Mifflin Harcourt (HMH) filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the Southern District of New York.  The “pre-packaged” comprehensive financial restructuring plan will eliminate $3.1 billion of the company’s debt through a debt to equity transaction with its bank and bond holders.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.