Articles by Jim Pickerell

Photography As A Business

By Jim Pickerell | 637 Words | Posted 2/28/2011 | Comments (1)
I just returned from ASMP's Strickly Business 3 weekend in Philadelphia. There is another in Chicago April 1st to 3rd. It was absolutely great for laying out where the industry is today (not particularly great) and offering ideas as to how to re-invent your business for the future. Check out http://asmp.org/content/strictly-business-3.

Pricing Problems At Getty Images

By Jim Pickerell | 685 Words | Posted 2/24/2011 | Comments
Getty’s move to sell some of its royalty-free images on both www.gettyimages.com and www.istockphoto.com is presenting some problems in pricing usages and is sure to drive more Getty Images customers to iStockphoto.

Stock Photo Market In China

By Jim Pickerell | 1761 Words | Posted 2/23/2011 | Comments
Many Western stock photographers are beginning to wonder if it isn’t time to explore the potentials of the Chinese market. I asked Jerome Lacrosniere, CEO of ImagineChina in Shanghai for some information about the state of the Chinese stock photo industry.

Most Used Keywords In Image Search

By Jim Pickerell | 45 Words | Posted 2/23/2011 | Comments (1)
Picnache.com has put together a list of the top 1000 keywords used by customers to search for stock photos in the last 6 months to 2 years. This dataset was compiled from about 500,000 searches and prioritized according to which words were used most frequently.

On The Net

By Jim Pickerell | 240 Words | Posted 2/22/2011 | Comments
Here are links to a few items I spotted on the Internet that are worth reading. They include observations on the Getty Images search engine, World Assignment photographers and Should I Work For Free.

iStockphoto Launches Editorial Collection

By Jim Pickerell | 559 Words | Posted 2/21/2011 | Comments
iStockphoto has added a new collection of “editorial use only” stock images to www.istockphoto.com. These images are intended for use by news outlets, publishers, magazines, bloggers and presenters as a descriptive visual reference to a product, place, event or concept.

Understanding The Stock Photo Industry

By Jim Pickerell | 421 Words | Posted 2/21/2011 | Comments
For those who would like background on the stock photo industry, its history and trends this story provides links to a number of stories on PhotoLicensingOptions.com that readers may want to review.

Useful Stock Photo Statistics And Trend Information

By Jim Pickerell | 112 Words | Posted 2/20/2011 | Comments
This story provides links to a series of articles that include the results of a photographer income survey, analysis of the sales of microstock photographers, the size of the market for stock photography and other data useful to understanding stock photo industry trends.

New Revenue Model To Save Print

By Jim Pickerell | 643 Words | Posted 2/17/2011 | Comments (2)
Most print publications have recognized for some time that the handwriting is on the wall and the old business model for newspapers in particular where 80% of the cost of producing a newspaper was covered by advertising and 20% by subscriptions is no longer viable. To a large extent magazine publishers have the same problem.

Is 20% Royalty For RF Reasonable Today?

By Jim Pickerell | 828 Words | Posted 2/16/2011 | Comments (3)
The concept of royalty-free stock photography was invented in the early 1990s because many picture buyers felt that it was unfair for image prices to be based on how the image would be used rather than their cost to produce. The pay-based-on-use system (rights-managed wasn’t even a term used at that time) was a particular problem for picture buyers because they needed to track future use of any image they purchased to make sure the use wasn’t exceeding the license. Customers wanted a way to avoid this extra administrative hassle.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.