Articles by Jim Pickerell

Pricing Textbook Uses

By Jim Pickerell | 2761 Words | Posted 9/9/2010 | Comments (3)
There are two primary factors that should be considered when quoting a price for textbook use: image size (1/4, 1/2 or full page) and size of the print run. This article provides a historical perspective on pricing images for textbook uses and offers an update for the current economic climate.

SAA Survey: The Microstock Divide

By Jim Pickerell | 1643 Words | Posted 9/8/2010 | Comments (3)
One of the questions of the Stock Artists Alliance spring survey asked: “What other issues would you like to see SAA address in the year?” The answers, particularly with regard to the general attitude toward microstock, were very revealing.

Going Pro: Marketing

By Jim Pickerell | 2620 Words | Posted 9/7/2010 | Comments (2)
If you have decided on a career as a freelance photographer, your vocation will be marketing and your avocation, or sideline, will be photography.

Trends in Newspaper Circulation and Advertising

By Jim Pickerell | 301 Words | Posted 9/3/2010 | Comments
The World Association of Newspapers and Newspaper Publisher has released its annual World Press Trends report covering 223 countries.

Alert: Avoid Under-pricing Textbook Print Run Extensions

By Jim Pickerell | 915 Words | Posted 9/2/2010 | Comments (3)
Photographers should be alert for textbook publisher requests for new image licenses to extend print runs on books that have already been printed without obtaining such licenses. In many cases, image owners may be entitled to high retroactive usage fees for copies already printed and distributed, as well as a fee for the new books the publisher intends to produce.

Succeeding as a Stock Photographer: Way Forward

By Jim Pickerell | 606 Words | Posted 8/31/2010 | Comments (3)
Recently on Linkedin Jacintha van Beveren observed that “The old photography business model is gone,” observed and asked if the road to survival and future success is through “creativity and flexibility or stubborn protection.” Neither.

Alamy Approaches 20 Million Pictures, Launches iPad App

By Jim Pickerell | 228 Words | Posted 8/30/2010 | Comments
Alamy is celebrating an upcoming milestone with a contest. The company has also joined a growing list of photo distributors to offer iPad apps.

Stock Photo Business Size: 2010

By Jim Pickerell | 600 Words | Posted 8/26/2010 | Comments
In the fall of 2009, I estimated the size of the worldwide market for still images and illustrations at about $1.45 billion. In the last 12 months, overall sales have probably remained about the same, with a few companies seeing sales growth, mostly from taking market share from those that have gone out of business.

Pros Stop Shooting: Point/Counterpoint

By Jim Pickerell | 3386 Words | Posted 8/25/2010 | Comments
When I published “Top Pros Stop Shooting” in my other newsletter Selling-Stock received an unusual number of comments from industry leaders. Most of those who commented had some disagreement with the positions I took in the article. Since PhotoLicensingOptions readers will have missed seeing these comments, I have printed them here along with an editorial response.

Pros Stop Shooting: Point/Counterpoint

By Jim Pickerell | 3316 Words | Posted 8/24/2010 | Comments (1)
Top Pros Stop Shooting” received an unusual number of comments, most of which disagreed with the opinion presented in the article. Since some of you may have missed these, here they are—along with an editorial response.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.