Articles by Jim Pickerell

Too Young To Go Pro

By Jim Pickerell | 129 Words | Posted 8/31/2009 | Comments
With new digital technologies, how old do you have to be to become a professional photographer? Not even 10, according to one experience.

Images Are Too Expensive: Free Is Better

By Jim Pickerell | 595 Words | Posted 8/28/2009 | Comments (8)
As prices for stock photo uses drop, the joke has been that pretty soon, publishers will start asking photographers to pay for publication of pictures. That idea may not be as ludicrous as it sounds.

CGI Revives the Past

By Jim Pickerell | 132 Words | Posted 8/28/2009 | Comments
How much longer will we need photos for commercial projects?

Business Planning for the Future: Creative Stills in Steady Decline

By Jim Pickerell | 383 Words | Posted 8/27/2009 | Comments
Stock images, creative stills in particular, have a steadily declining value in the eyes of the buyers. If stock is all an individual has to sell, it is beginning to look like that individual should expect to see steadily declining revenue going forward.

Business Planning for the Future: Growth in Demand vs. Single-Shooter Volume, Pricing

By Jim Pickerell | 1235 Words | Posted 8/25/2009 | Comments (3)
A previous article in this "Business Planning for the Future" series noted that future growth in demand for images is a widely debated subject among stock industry professionals. In my view, traditional customers do not seem to have any growth potential, and there are also indications that growth in demand for low-priced imagery might have reached its natural level. Industry veteran Leslie Hughes has offered an alternate point of view.

Death of Photojournalism

By Jim Pickerell | 438 Words | Posted 8/24/2009 | Comments
Dirck Halstead's perceptive two-part analysis of the photojournalism business is a must-read for photojournalists or anyone considering this career. It should also be a wake up call for stock and advertising photographers hoping to sell their images for use in print publications.

GDUSA Previews Stock Survey

By Jim Pickerell | 306 Words | Posted 8/21/2009 | Comments
Graphic Design USA has previewed the results of its 23rd Annual Stock Visual Survey. The full report, which will be published in the September edition of the magazine, shows prevalence of royalty-free and microstock imagery among professional designers, but the magazine does not think this means rights-managed licensing is on its way out.

Web/Mobile: Alamy Follows Getty Lead

By Jim Pickerell | 122 Words | Posted 8/21/2009 | Comments
Alamy plans to follow Getty Images' lead in offering affordable prices for Web and mobile products. The U.K. company will be creating new small file sizes and lower prices that are basically identical to those introduced by Getty last week.

Melcher on Future of [Stock] Photography: Exclusive Content

By Jim Pickerell | 353 Words | Posted 8/21/2009 | Comments (2)
In his blog Thoughts of a Bohemian, Paul Melcher argues that "the future of photography is exclusive content," particularly for pros who used to specialize in shooting stock.

PhotoEdit Surveys Students on Textbook Images, Launches New Collection

By Jim Pickerell | 312 Words | Posted 8/21/2009 | Comments
Earlier this year PhotoEdit, Inc. surveyed Southern California high-school students to learn their views on the images in their textbooks. Based on the survey results, the company has created a new collection: Images That Teach.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.