Articles by Jim Pickerell

Stock Photo Prices - Newspaper Editorial

By Jim Pickerell | 319 Words | Posted 9/6/2008 | Comments
This story provides a schedule that is useful when establishing a price for editorial usage in newspapers. Prices should be based on the size of usage on the page and the circulation of the publication. While these prices are reasonable, many struggling publications refuse to pay these rates.

Stock Photo Prices - Trade Show Exhibits & Powerpoint

By Jim Pickerell | 476 Words | Posted 9/6/2008 | Comments
This article discusses pricing strategies and provides suggested prices for licensing images for Trade Show and Powerpoint uses.

Stock Photo Prices - Fine Art Prints

By Jim Pickerell | 636 Words | Posted 9/6/2008 | Comments
This story provides some information relative to establishing prices for fine art prints. These prices can vary greatly depending on the reputation of the artist and whether the images will be used by a private individual or commercially.

Stock Photo Prices - Magazine Reprints

By Jim Pickerell | 244 Words | Posted 9/6/2008 | Comments
When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.

Stock Photo Prices - Public Relations

By Jim Pickerell | 308 Words | Posted 9/6/2008 | Comments
One of the most difficult uses to price is public relations. The client who wants to buy a picture for PR use wants to allow magazines and newspapers unlimited use of that picture forever, completely free of charge. This article will provide you with some things to think about before licensing rights to a stock photo for PR use.

Stock Photo Prices - Newspaper Advertising

By Jim Pickerell | 2022 Words | Posted 9/6/2008 | Comments
Newspaper advertising rates are based on how broadly the ad is used, not whether the publication is characterized as National, Regional or Local. National publications tend to be toward smaller circulations. Based on this theory, ads in National publications will tend to be priced higher than those in Regional or Trade publications. This story provides suggested prices.

Stock Photo Prices - Magazine Editorial

By Jim Pickerell | 380 Words | Posted 9/6/2008 | Comments
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.

Sales Statistics: Helping Photographers Make Wise Business Decisions

By Jim Pickerell | 698 Words | Posted 9/5/2008 | Comments
Why aren't traditional agencies doing as much as microstock portals to help photographers make better business decisions?

Stock Photo Prices - Point Of Purchase

By Jim Pickerell | 404 Words | Posted 9/5/2008 | Comments
This article provides information on how to price point of purchase pieces, including stand alone counter cards, case cards, register cards or table tents. These are meant to influence the customer’s purchasing decision at the point of sale.

Stock Photo Prices - Free Standing Inserts

By Jim Pickerell | 232 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for free standing inserts or advertising supplements that are inserted in newspapers or magazines.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.