Articles by Jim Pickerell

Red Cover Restructures Debt

By Jim Pickerell | 261 Words | Posted 7/14/2008 | Comments
Red Cover Picture Library located in the United Kingdom has entered into a Company Voluntary Arrangement (CVA) to restructure its debt.

How Many Flickr Images Will Getty Add?

By Jim Pickerell | 590 Words | Posted 7/14/2008 | Comments (3)
For those currently selling images through Getty, the key question is: How many and how fast will Flickr images will be added to gettyimages.com? Getty editors are going to choose the photographers they want to deal with and invite them to sign a contract. The contract will authorize Getty to license the images as RM, RR or RF, but not microstock.

Looking at iStock's Numbers

By Jim Pickerell | 403 Words | Posted 7/8/2008 | Comments
At the recent CEPIC conference in Malta, Bruce Livingstone, CEO of iStockphoto said the company currently represents 60,000 artists and about 4,000 of them are exclusive. He also pointed out that gross sales in 2007 were $72 million and 30% of that, or about $21 million, was paid out to contributors. Last year, the average price per image downloaded was $4.10, but the price varies depending on the size of the file. Non-exclusive photographers get 20% of the sales price and exclusive photographers get 40%, so the exclusive photographer would receive approximate $1.64 per image downloaded.

Market Twist: Sell Pictures For A Nickle

By Jim Pickerell | 813 Words | Posted 7/7/2008 | Comments
We are on the cusp of dramatic changes in the way educational information is supplied to students. The major technological issues have been solved. The potential economic benefits for new players in this market - Amazon.com being the most obvious - are overwhelming. Creatives will make more money. School systems will have more choice in teaching materials and save millions.

Photographers React Negatively to Alamy Novel Use

By Jim Pickerell | 578 Words | Posted 7/3/2008 | Comments (2)
Alamy's blog has been filled with negative comments relative to Alamy's Novel Use Scheme introduced last month. The concept of selling pictures for low prices is difficult for traditional stock photographers to accept, particularly because an increasing number of their customers are using microstock images for commercial projects.

Future Ad Spend Trends

By Jim Pickerell | 372 Words | Posted 7/2/2008 | Comments
Advertising spending on the Internet will increase 26% in 2008, overtaking radio, and is expected to be more than 10% of the market. By 2010, Internet ad spend is predicted to reach $61 billion, slightly ahead of the $60.5 billion magazine ad segment of the market, per ZenithOptimedia.

Social-Networks Provide Revenue Opportunities

By Jim Pickerell | 274 Words | Posted 7/1/2008 | Comments
Social-networking teens indicate that they are receptive to advertising on these sites. This could be good news for PicApp, which is making images available for free to bloggers and those creating social-network sites. Each image published is accompanied by an ad and image creators share the ad revenue.

Use Pricing For RF, Microstock

By Jim Pickerell | 462 Words | Posted 6/30/2008 | Comments (1)
One of the biggest hurdles traditional RF and Microstock sellers face when confronted with the idea of switching from an RF pricing structure to a use-based one is how to explain such a switch to customers who've been told one price fits all and not to worry about usage.

An Orphan Works Solution

By Jim Pickerell | 738 Words | Posted 6/27/2008 | Comments
At the recent 2008 CEPIC Congress in Malta, the MILE Project (Metadata Image Library Exploitation) was launched. The focus of the European effort is to build a database of works claimed to be orphaned. It seems more practical than its U.S. counterpart.

Does Selling For Small Uses Encourage Stealing?

By Jim Pickerell | 520 Words | Posted 6/25/2008 | Comments
Many photographers are concerned about the new Alamy Novel Use program. They fear that making images available for blogs, social-networking sites and certain educational uses at microstock prices will make it easier for their images to be stolen or used without authorization.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.