Articles by Jim Pickerell

Looking Ahead: Accepting Industry Changes

By Jim Pickerell | 227 Words | Posted 5/22/2008 | Comments
In a recent speech to business leaders in Atlanta, Carly Fiorina, former Hewlett Packard CEO, said today's leaders need to look beyond quarterly financial reports and other backward-looking indicators and focus on the pace of innovation in their industries and the diversity of their customer base.

Traditional Sellers Report Declining Share of Sales

By Jim Pickerell | 661 Words | Posted 5/21/2008 | Comments (2)
RM and traditional RF sellers are only addressing 10% to 15% of the total market for stock images. Some readers asked how I arrived at that number. First, this is the percent of images licensed, not revenue. That 10% to 15% of images used represents about 90% of current revenue. The other 85% of images used is responsible for only 8% to 10% of revenue. However, there are strong indications the revenue relationships are about to change dramatically - and not in favor of RM and traditional RF sellers.

Internet Advertising Reaches Record High

By Jim Pickerell | 222 Words | Posted 5/20/2008 | Comments
Internet advertising revenues reached an all-time high of $21.7 billion in 2007, according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. This was 26% higher than 2006 and surpassed radio advertising and cable television advertising in total U.S. ad spending.

Charting Industry Revenue Trends

By Jim Pickerell | 346 Words | Posted 5/20/2008 | Comments (3)
On a company basis, the best year-to-year percentage of growth overall came from Alamy with 18%, even though Getty Images had a respectable 10% growth overall on a much higher gross revenue. And, of course, one division of Getty, iStockphoto, had an amazing 124% growth. But we need to look closer at the actual numbers.

Alamy Reports 18% Rise in Q1

By Jim Pickerell | 530 Words | Posted 5/16/2008 | Comments
Alamy had gross sales in Q1 2008 of $8,097,000, up 18% from Q1 2007. 56% of the revenue for the quarter came from images submitted by photographers and 44% from agencies.

a21 Q1 Down 17%

By Jim Pickerell | 198 Words | Posted 5/16/2008 | Comments
a21, Inc. has reported Q1 results of $5,107,000, down 17% from it's the same period last year. The SuperStock division had revenues of $2,615,000, down 11% from Q4 2007 and 17% from a year earlier.

Jupitermedia's Revenues Fall In Q1

By Jim Pickerell | 391 Words | Posted 5/14/2008 | Comments
Jupitermedia's Q1 2008 revenues were $34.5 million down from $36.1 million in Q4 2007 and below the company's estimate of $35 to $36 million announced in March of this year. First-quarter revenue was down slightly from $34.8 million in the same period in 2007. Total revenue for the online images segment of their business continued a steady slide to $26.142 million, down 9% and $1.8 million from Q1 2007 revenue of $27.914 million.

Royalties Adapt to Changing Biz Models

By Jim Pickerell | 644 Words | Posted 5/13/2008 | Comments
Royalties are changing as the business changes. It's helpful to learn to adapt to new realities in the RM/RF marketplace.

Can Traditional Distributors Learn From Microstock?

By Jim Pickerell | 591 Words | Posted 5/12/2008 | Comments (2)
RM and traditional RF photographers complain about declining incomes and the difficulty in getting information from the companies that represent their work. Traditional distributors might do well to adopt a number of ideas popularized by microstock, to improve relationships between photographers and distributors.

Getting Photos to Market

By Jim Pickerell | 680 Words | Posted 5/9/2008 | Comments (1)
For photographers, there are three ways to showcase photos: building your own site, traditional agencies and microstock. All carry pros and cons. The more informed your are, the better it will be.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.