Articles by Jim Pickerell

DroneBase Footage Now Available At Shutterstock

By Jim Pickerell | 248 Words | Posted 6/7/2018 | Comments (1)
Shutterstock is expanding its aerial footage collection in a new distribution deal that will deliver hundreds of high-quality 4K videos produced by the largest global drone operations company, DroneBase. From a soaring bird’s-eye view of the biggest cities in the world to incredible coastline vistas, all of this immersive content is now available to license for commercial use on Shutterstock.

Competing With Amateurs

By Jim Pickerell | 1325 Words | Posted 6/6/2018 | Comments
In two recent stories Know Your Return-Per-Image and Stock Photo Production Costs I discussed two very important issues for anyone trying to earn a portion of their living from stock image production. The issues boil down to (1) clearly understanding the cost of producing your images and (2) the return you’re receiving from sales of those images. No business can survive if it spends more to produce its products than it earns from sales.

Stock Image Production Costs

By Jim Pickerell | 1030 Words | Posted 6/4/2018 | Comments
One of the hardest things for stock photographers to calculate is their actual costs of stock image production. As in any business it is critical to understand your costs if you hope to eventually earn a profit from their production. This story will provide an outline of some of the things that need to be considered when determining costs. It will also provide some average costs figures that some leading professionals work toward.

Stocksy United Removes Membership Cap

By Jim Pickerell | 633 Words | Posted 6/1/2018 | Comments (1)
Stocksy United, the artist-owned photography + cinematography co-op that has tightly limited its membership since its founding in 2012, has made a decision to open its doors to new contributors. Stocksy has seen continued strong growth since its founding due to careful selection of new contributors, tight editing and licensing fees considered reasonable by customers, but still fair to contributors. In 2015 revenue was $7,928,745, up 126% from $3.5 million in 2014. By the end of 2017 revenue had grown another 26% in two-years to roughly $10.7 million.

Know Your Return-Per-Image

By Jim Pickerell | 726 Words | Posted 5/31/2018 | Comments
I would like to encourage every stock photographer to begin to calculate, on an annual basis, their Return-Per-Image (RPI) for each agency they work with. This is particularly important for those photographers who hope to realize a profit for the time and expense they invest in producing stock images.

500px Marketplace Closing Down

By Jim Pickerell | 378 Words | Posted 5/31/2018 | Comments
Contributors to 500px Marketplace are finally learning what Visual China Group (VCG) has planned for them. VCG has just sent them a message outlining some “major enhancements” that are coming. “ “These changes will help maximize your potential earnings by positioning your content at the right price and with the right distribution. Starting July 1st, 2018, we’re offering our community an exclusive opportunity to work with our newest global distribution partner, Getty Images,” the message says. (emphasis mine)

Technavio: Fake News

By Jim Pickerell | 277 Words | Posted 5/30/2018 | Comments
Last week I published information about Technavio’s new market research report. While I had not read the full report, I pointed out that I disagreed with some of the conclusions provided in the press release.

Do News Organizations Respect Copyright?

By Jim Pickerell | 293 Words | Posted 5/29/2018 | Comments
In 2016 a massive flash flood raced down the main street of Ellicott City, Maryland. It was called a “thousand-year flood” given the unique characteristics that set it in motion. On May 27, 2018 the flow that supposed to only occur once every 1,000 years struck again. Photographer Max Robinson gets classic footage and Fox News uses it without permission.

Getty RF Promotion

By Jim Pickerell | 247 Words | Posted 5/29/2018 | Comments
Getty has just sent out an email to its customers promoting its Creative Royalty-Free Imagery.  When you click on View All Creative Images you find that there are 16,844,390 images in the Creative RF collection. There are also 6,590,271 "Creative RM" images in the total Creative Collection.

Sandoval To Manage New & Press Business Development For agefotostock

By Jim Pickerell | 403 Words | Posted 5/25/2018 | Comments
agefotostock has appointed Yolanda Sandoval as Business Development Manager for the News & Press area of the company following the launch of their new website that simplifies their business into three primary business areas, Press, Creative and Economic imagery. Economic imagery was formerly referred to as Creative Stock photography. Sandoval will work out of the Madrid office.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.