Articles by Jim Pickerell

Diversity: Are Stock Agencies Showing What’s Needed?

By Jim Pickerell | 784 Words | Posted 1/4/2017 | Comments
A couple weeks ago, I was interviewed by an NPR writer for a story about stock photography. The first question out of the box was “Why aren’t the stock agencies doing a better job of showing diversity?” I wasn’t sure how to answer that question because I felt that for a long time photographers have been pushed to show more diversity and there must be a lot of such pictures in the stock agency collections.

Agencies Ignoring Data

By Jim Pickerell | 1386 Words | Posted 1/3/2017 | Comments
The major agencies talk about how important their DATA is and how it has changed the industry. They argue that the company with the most and best data will be the winner. But I don’t think they are really looking at much of the data they have collected – or looking at it in the right way.

iStock Single Image Download Decline Continues

By Jim Pickerell | 1042 Words | Posted 1/2/2017 | Comments
iStock single image downloads appear to have continued to decline in the last half of 2016. Unfortunately, five of the 430 contributors that we tracked in the past have now disappeared. In the last report these contributors represented 544,000 total career downloads. It is unclear whether they have withdrawn their collections, or repurposed them under another brand that I am no longer able to track.

Art Buyers Survey

By Jim Pickerell | 563 Words | Posted 12/27/2016 | Comments
The results of the VisualSteam’s Annual Survey of Art Buyers has just been released. The 19-page report is packed with useful information that image creators and stock photo sellers need to know. Anyone trying to earn a living producing stock images should read this report. It is well worth the $49.95 fee

RM: The Future

By Jim Pickerell | 298 Words | Posted 12/21/2016 | Comments
The Getty Creative collection has grown by 4% in 4 months and now stands at 17,376,859 images. At that rate the collection size will be about 19,462,082 images by the end of 2017. In August 38% of the collection was RM images. Today 36.8% of the images are RM. At this rate of decline less than one-third of the images will be RM by the end of 2017. A huge percentage of these RM images are supplied by image partner agencies that only, or predominately, represent RM images

Keywording Changes At Getty/iStock

By Jim Pickerell | 412 Words | Posted 12/21/2016 | Comments
iStock photographers may want to use downtime over the Christmas and New Year holidays to prepare and upload images that are in the photographer’s queue for their eventual upload to iStock. The Unification of the upload system for both the Getty Images and iStock sites is now scheduled to go into effect on February 1, 2017. There are plans to change the keyword vocabulary for both sites over to the Getty vocabulary, which might mean that after that time the keywords the photographer submits may no longer be included in the list of words attached to the image.

Subscriptions: Do Customers Download All The Images Allowed?

By Jim Pickerell | 548 Words | Posted 12/19/2016 | Comments
How many customers make maximum use of their subscriptions? Most businesses that offer subscriptions offer their customers much more than they can ever use for one fixed price. Some customers like this because they know exactly what their monthly costs will be regardless of how much they use the service.

Enterprise Mystery

By Jim Pickerell | 1109 Words | Posted 12/15/2016 | Comments
Shutterstock supplies very little information about their Enterprise customers and how Enterprise sales work. Yet it is an extremely important segment of their business and critical to understanding the company’s potential for future growth. At the end of Q3 2016 Shutterstock had 35,000 Enterprise customers up from 24,000 at the beginning of the year, or about a 46% increase in 9 months. How much of that 46% is real growth?

Visual China Group Investors Dump Stock

By Jim Pickerell | 246 Words | Posted 12/14/2016 | Comments (4)
Visual China Group the company that acquired Corbis in January 2016 has seen a more than 50% decline in value as an investment since the purchase and a 20% decline in the last month. VCG is a publicly traded company on the Shenzhen Stock Exchange.

ImagineChina To Represent Framepool

By Jim Pickerell | 400 Words | Posted 12/12/2016 | Comments
A week after announcing that it had acquired 86.6 percent of Framepool, Broadside Enterprises, Inc. (also known as Emaji) has announced that Frampool AG has entered into an agreement with ImagineChina, one of the largest photo and video agencies in China, Hong Kong and Taiwan.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.