Articles by Jim Pickerell

Industry Growth: 1992 - 2016

By Jim Pickerell | 1245 Words | Posted 9/19/2016 | Comments
Recently, I was asked for my thoughts on stock photo industry revenue growth between 1992 and 2016 with particular attention to the intermediate 8 year periods leading up to 2000 and 2008. I was also asked to make an estimate of the number of professional photographers in the world for the same years. I’ll deal with revenue growth first and the professional photographers later.

DMLA 2016 Conference

By Jim Pickerell | 747 Words | Posted 9/16/2016 | Comments
The 2016 Digital Media Licensing Association (DMLA) annual conference will be held in the Hyatt Regency Hotel in Jersey City on October 27-29. DMLA is known for its exceptional educational programming related to current industry issues.

EU Draft Directive on Copyright

By Jim Pickerell | 487 Words | Posted 9/15/2016 | Comments
On 14 September 2016 the European Commission published its copyright package including a draft directive on Copyright in the Digital Single Market for promoting a “fair and efficient European copyright-based economy”. CEPIC represents hundreds of picture agencies and hundreds of thousands of photographers. CEPIC’s members have been digitizing visual content from the advent of the Internet. They license the resulting digital asset for all kinds of commercial uses, to newspapers, magazines, advertising, broadcasters, off and on-line, etc.

Foto Sushi: New Stock Image Library

By Jim Pickerell | 431 Words | Posted 9/15/2016 | Comments
A new stock photo source called Foto Sushi, LLC has launched a custom library of unique portrait photography suitable for any project. This small collection of what many photographers will classify as very simple images is interesting because it was created by Jon Anderson, a seasoned Art Director and Creative Director, who believes he has identified an unfulfilled need of his colleagues – image buyers.

PicturEngine Nears Public Launch To Customers

By Jim Pickerell | 1406 Words | Posted 9/14/2016 | Comments (1)
After years of development PicturEngine is about ready to begin promoting its search engine to customers. It has more than 500,000,000 keyword searchable images from 64 stock photo agencies and hundreds—soon to be thousands—of individual photographers.

Future Imagery Trends According to Shutterstock Research

By Jim Pickerell | 306 Words | Posted 9/14/2016 | Comments
Shutterstock has published a infographic on The Top Trends Shaping The Future Of Imagery. Photographers looking to produce the kind of imagery customers want to buy may want to make note of these trends outlined by Keren Sachs, Director of Content Development at Shutterstock and Offset.

Curation By Customers

By Jim Pickerell | 1157 Words | Posted 9/13/2016 | Comments
In the last few months I have argued that the stock photo industry needs smaller, better curated image collections. However, many of the major image collections have consciously decided that a totally opposite strategy is the best course of action. Agencies want to leave the curation process up to their customers.

Mega Expansion Continues With Australian Office

By Jim Pickerell | 1023 Words | Posted 9/12/2016 | Comments
The Mega Agency is partnering with the News and Entertainment division of Australia’s premier photo agency, Snapper Media, the two companies announced today, September 12th, 2016. The Snapper News and Entertainment division will operate under Mega’s name and both partners are confident the new venture will become an even more formidable player in the Australasian markets.

Can Assignment Photography Replace Some Stock?

By Jim Pickerell | 301 Words | Posted 9/12/2016 | Comments
Are graphic designers trying to raise their clients to the next level of quality becoming frustrated with generic images and insisting on more images that relate specifically to the brand. Here’s what one website design company in Pittsburgh is doing. Top Hat IMC, a Pittsburgh website design company, has launched its very own in-house brand photography service.

Trend Survey Deadline Approaching

By Jim Pickerell | 361 Words | Posted 9/8/2016 | Comments
The last day to respond to the Stock Photo Revenue Trends Survey that we launched last month will be September 17, 2016. For more information about the survey see here. The good news, so far, is that 13% of the respondents earn over $80,000 a year from stock sales alone.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.