Articles by Jim Pickerell

How Low Can Prices Go?

By Jim Pickerell | 1340 Words | Posted 4/14/2016 | Comments (2)
How low can prices go? Is the volume of images used more important than earning money when an image is used? Must we accept whatever the customer is willing to pay, or is it possible, at some point to say NO? If there is such a point where is it? Most photographer will agree there is some point where the people representing our images should say NO, but there is big disagreement on where that point should be.

Where Stock Photo Industry Is Headed

By Jim Pickerell | 903 Words | Posted 4/13/2016 | Comments (3)
I was recently asked for my views on where the stock photo industry is headed over the next few years, the value of the industry at present, and how I think the major players will adapt to the growing availability of user-generated content. Here’s my answer.

What Getty Customers Need

By Jim Pickerell | 1427 Words | Posted 4/12/2016 | Comments
In recent seminars and webinars Getty provided contributors with information about buyer activity and tried to help them understand what customers need. One of the most important bits of information was that Getty is currently licensing rights to 10 RF images for every 1 RM. For years the average licensing fee for an RM image has been about 2.5 times that of an RF image. While the royalty share of an RM sale tends to be higher than an RF sale (about 35% to 20%) at a 10 to 1 ratio creators are likely to earn significantly more licensing their images as RF than as RM.

Megapixl.com Launched

By Jim Pickerell | 455 Words | Posted 4/12/2016 | Comments
Dreamstime, has launched Megapixl.com, a new website that utilizes machine learning to offer more refined stock image choices based on past user behaviors. This artificial intelligence (AI) utilizes past behavioral data garnered from millions of designers in order to determine which content is the most relevant and suitable for the individual user.

Veer Closed: Corbis Will Close May 2nd

By Jim Pickerell | 442 Words | Posted 4/7/2016 | Comments
Veer has closed its doors and photographers have been released from any contractual obligations they had with Veer. Images belong to Veer photographers have not been automatically migrated to iStock, but photographers can request a transfer and sign a new iStock contract if they wish. Effective May 2, 2016, the Corbis Images and Corbis Motion businesses and websites will no longer be accessible.

Finding The Right Image

By Jim Pickerell | 231 Words | Posted 4/7/2016 | Comments
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides links to a number of previous stories that deal with this issue.

Time: A Factor In Creativity

By Jim Pickerell | 1027 Words | Posted 4/6/2016 | Comments (1)
Time is becoming an increasing important factor for art directors and image buyers. Bosses and customers are demanding more output and giving the art director less time to produce results. The time it takes to find the right (well maybe, just usable) image is an increasingly important factor to be considered.

Released: Do You Use It As A Keyword?

By Jim Pickerell | 698 Words | Posted 4/4/2016 | Comments (1)
A photographer recently called to my attention a keywording anomaly that those who want their images found might want to consider. The photographer said that when he prepares for a trip to another country he searches some of the popular photo sites for the country and the keyword “released.”

Avalon: Consolidation Of Small Agencies

By Jim Pickerell | 263 Words | Posted 4/4/2016 | Comments (1)
Charles Taylor is still trying to put together a company that will consolidate many smaller independent picture agencies into a single publicly traded company that will be traded on the AIM stock exchange in the UK. Back in 2014 Taylor’s organization was called GDI Media Limited. The new version is called Avalon. More about it can be found here.

U.S. Photo Market Trends

By Jim Pickerell | 738 Words | Posted 3/31/2016 | Comments
Last fall, BVPA, the German association of picture agencies, asked me a series of questions about the U.S. market for stock photography and where I think it is headed. The following is what I told them along with links to a few relevant stories.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.