In a recent PermissionTV survey of 400 senior marketing executives, 67% of respondents said identified video as the primary focus of this year's online marketing campaigns. Video is also expected to evolve in sophistication and interactivity.
Getty Images launched rights-ready pricing in 2006 in order to meet customer demands for "simpler, faster licensing." Now, the company has discovered that "customers also want to maintain their ability to very precisely fine-tune their licensing."
Santa Monica-based GumGum, one of a handful of companies experimenting with use-based licensing of images online, has expanded its entertainment and celebrity offering with paparazzi imagery by Bauer-Griffin. GumGum co-founder and chief executive officer Ophir Tanz also told Selling Stock that the licensing platform "is experiencing tremendous growth" overall.
Though this week's inauguration of President Obama has resulted in a spike of newspaper sales, these are but a drop in a big, nearly empty bucket. Emerging studies demonstrate that 2008 was the year when news consumption on the Internet finally overtook print and newspaper ad-revenues plummeted.
The Compassionate Eye Foundation has announced that its collection of over 1,000 images has generated more than $250,000 for international aid. Distributed by Getty Images, CEF is the first organization to raise funds through stock-image licensing.
A frequent question from professional stock photographers is: "Will hobbyists take over the market?" Our answer: not even in microstock.
Many think that the stock-image industry should find a way to price images based on the cost of production. But the problem is not in the lack of a link between production cost and image price, but in the whole idea of stock photography as a primary business.
Barcelona-based age fotostock closed 2008 with 8.6 million images, which represents a 68% inventory increase since the previous year. Unlike those who say oversupply is the stock industry's biggest problem, age fotostock believes there is a direct relationship between the agency's inventory size and market share.
As compared to the list of the top 50 iStockers, iStockcharts offers a more comprehensive list of iStock photographer performance. iStockcharts is updated daily and includes 21,377 shooters of the over 60,000 that have images on iStock.