Not only are photographers and agents upset about Getty Images recent move to lower the price for Web use of virtually all of its images to $49, but many in the investment community look at it as a bad idea as well.
"Open Your Eyes" is Image Source's new global marketing campaign that unites a microsite, direct mail, advertising, sales promotion and 200 image distributors. Focusing on alternative ways of seeing Image Source's collection of lifestyle, beauty and business imagery, the campaign offers a 30% discount off the price of two or more image collections.
Few corporate moves have met with as much criticism and outright opposition as Getty Images' recent announcement of price changes for online image licensing. Now, six industry groups - which represent over 12,000 professional photographers in the U.S.A. and the U.K., including many Getty Images' contributors - have written an open letter demanding change.
When photographers sell exclusive images for greeting card use, they get less and the buyer gets more.
Corbis has launched Creative Boutique, a new online service for advertising, marketing and media pros. The resource will showcase new imagery and provide an assortment of free content, including search tips, wallpapers and articles.
The drive by photographers and distributors to license RM stock images for exclusive use could be the undoing of many photographers.