What’s Selling?

By Jim Pickerell | 771 Words | Posted 5/21/2018 | Comments
What kind of images are generating the most revenue? Is it the amateur produce imagery that is quickly loading up most of the databases, or the more costly to produce model released people, lifestyle, and business imagery requiring complex and costly set ups and arrangement?

GDPR Explained

By Jim Pickerell | 296 Words | Posted 5/18/2018 | Comments
North American photographers and stock agencies may have heard about the new European Union GDPR (General Data Protection Regulation) law that goes into effect on May 25, 2018, but figured “that’s something happening in the EU that I don’t have to worry about.” Well, maybe not!

IBM Watson To Improve Shutterstock Search

By Jim Pickerell | 301 Words | Posted 5/18/2018 | Comments
Shutterstock is enlisting the help of IBM’s Watson AI technology to make it easier for marketers to find images, videos, and music tracks. The company announced today that its library of more than 200 million assets will become available in July through the Watson Content Hub, a cloud-based management system designed to aid in the creation of websites, apps, billboards, and more.

agefotostock Divides Website Into News, Creative And Microstock

By Jim Pickerell | 729 Words | Posted 5/17/2018 | Comments
When one analyzes the market for images, it is easy to see that the stock photography business seems to be classified into three image groups that clients can browse and license. Press and news images, creative photographs and a mountain of other visual content that goes from cheap to very cheap, defined as Microstock, although if we want to go lower on pricing, we can also find masses of free pictures from unknown, if not desperate authors, produced to generate internet traffic.

Are Photogs Being Credited And Paid Properly?

By Jim Pickerell | 879 Words | Posted 5/16/2018 | Comments
In 1968 Andy Sacks, a 20-year-old University of Michigan photographer covered Robert F. Kennedy’s campaign stop in Detroit for the student newspaper, The Michigan Daily. This is a story about how the photos he captured that day ended up getting used hundreds of times 40 to 50 year later and he received no credit or a reasonable share of compensation for their use.

Do We Need Floor Prices?

By Jim Pickerell | 847 Words | Posted 5/15/2018 | Comments
A reader agreed with the lead in “Escalating Price Based On Demand” that few photographers understand what they should charge for their work, but he argued that there is “another possible consideration.” He said it is important to establish a “floor price” below which you won’t license a usage. He asked, “why won’t agencies allow creator to set a ‘floor price” for ‘special images?’ It can be painful to see $2.50 sales of extremely complicated to produce images. Creators should be able to mark certain "high value images" so they can't be used unless the buyer is willing to pay at least a minimum fee.”

Is $1.00 Per-Image, Per-Year Enough?

By Jim Pickerell | 1169 Words | Posted 5/14/2018 | Comments
Recently Alfonso Gutiérrez, CEO of AGE FotoStock told one of my readers that a "professional" stock photo collection in an agency should be returning to its contributors a minimum of $1.00 per-image per-year. The photographer noted that his returns from AGE were way below that number and he wondered whether many photographers are seeing that kind of return.

Escalating Price Based On Demand

By Jim Pickerell | 1441 Words | Posted 5/10/2018 | Comments
Possibly the biggest flaws in the Blockchain model is allowing photographers to establish one fixed price for their work. As I have pointed out before very few photographers have any understanding of what they should charge for their work. They may know what they would “like” to get if someone uses one of their images, but invariably that will be much higher than all but a very few customers will be willing to pay to use the image.

Blockchain Stories

By Jim Pickerell | 157 Words | Posted 5/9/2018 | Comments
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blockchain offerings, or who are considering putting images with one of the blockchain companies the following are some stories you might want to review.

Photochain: Rewriting Rules For Monetizing Images

By Jim Pickerell | 685 Words | Posted 5/9/2018 | Comments
Photochain is raising funds to build a blockchain based stock image platform that is excepted to go live by the end of 2018. Artists will be able to define the price for their work and receive “up to” 95% of the price they set (depending on the business model). The platform takes a commission to maintain the platform, and to offer support, marketing and other services.