Brand Magazines May Be New Market

By Jim Pickerell | 332 Words | Posted 8/22/2019 | Comments
Many brands are finding that their Internet marketing is not working as well as it did a year or so ago. The brands pay Google, Facebook, Twitter, YouTube and other web hosting services huge amounts of money to target potential customers with pop-up ads that often don’t seem to generate much in additional sales. Brands like Airbnb, Away, Bumble, Callaway Golf, REI Co-op and Goose Island Beer Co. are developing custom, specialized magazines that focus on what their brand has to offer. If this trend grows it may offer new work for assignment photographers with specialized connections or skills.

Photos Of Amazon Fires

By Jim Pickerell | 150 Words | Posted 8/22/2019 | Comments
It’s bad enough that social media users are grabbing photos they find on the Internet and using them without compensation or credit, but they are also using them in ways that totally mis-represents the story the image creator was trying to tell. Increasingly, not only is it impossible to believe anything you READ on the Internet, you can’t even believe anything you SEE on it either.

What To Do When Competitors Discount Prices

By Jim Pickerell | 489 Words | Posted 8/16/2019 | Comments
An editorial stock agent tells me that he is trying to hold the line, or increase, the prices he charges for images because his providers tell him that their costs are increasing. Meanwhile, a competitor who is offering dramatically lower prices in an attempt to win customers has entered the market. As a result, the agent's providers are seeing poorer sales. He asks for advice as to what he should do? I’ll give some answers, but I also want to invite my readers to chime in with any thoughts they might have, or strategies that have worked for them.

Creative Pros Use Of Free Content Goes Up

By Jim Pickerell | 273 Words | Posted 8/15/2019 | Comments
According to Leslie Hughes, Founder & CEO of iSPY Visuals, Inc.45% of Creative Pros are using FREE (CC0) content. Similar percentages are using microstock.  Leslie also operates Visualsteam where she conducts regular buyer surveys in an effort get a better understanding of the developing and changing needs for photos and illustrations. Check out this link for more information about Visualsteam’s 6th Annual Survey of Image Buyer.

Protecting Your Copyright

By Jim Pickerell | 1327 Words | Posted 8/13/2019 | Comments
Many U.S. photographers are hoping the CASE Act, a new law working its way through Congress, will help them protect their copyright and make it easier for them to go after infringers. The law will establish a Copyright Claims Board (CCB), a Small Claims court and eliminate the need to use the expensive Federal Court system to pursue infringers. Photography trade associations – ASMP, PPA, DMLA, NPPA, APA, NANPA – and other members of the Copyright Alliance have been seeking this change for over a decade.

Storyblocks To Close Marketplace

By Jim Pickerell | 198 Words | Posted 8/13/2019 | Comments
Storyblocks will be closing the Marketplace segment of its business on September 10th and moving back to a subscription only offering. Contributors who have outstanding payouts will receive those payments sometime after September 10th even if the amount owed has not met the minimum payout requirement.

Chasing Infringements

By Jim Pickerell | 1217 Words | Posted 8/9/2019 | Comments
Internet search technology has enabled professional photographers to discover more and more uses of their images. As a result, an increasing number of photographers are pursuing the users for compensation. Given how the system works customers who have legitimately licensed rights to use images are often required to do extra work to prove they did the right thing in the first place. This is not making these good stock agency customers happy. Some stock agencies fear that this extra hassle may drive some of their best paying customers to turn to more FREE images rather than bother with paid sources.

Small Claims May Not Save Photographers

By Jim Pickerell | 141 Words | Posted 8/9/2019 | Comments (1)
The CASE Act which will establish a Small Claims system that targets copyright abuse is working its way through Congress. The bill has finally been passed in the House and is awaiting action in the Senate. Photographers interested in understanding some of the downsides of this bill should read this FREE Story.

Cathy Aron Retiring As DMLA Executive Director

By Jim Pickerell | 233 Words | Posted 8/9/2019 | Comments
Cathy Aron will be retiring as Executive Director of DMLA in the fall and Rick Gell will be taking over her duties. Over the summer Rick will be acting as Interim Executive Director as Cathy assists in the transition one day a week.

Shutterstock Q2 2019 Financial Results

By Jim Pickerell | 1346 Words | Posted 8/6/2019 | Comments
Shutterstock has reported Q2 2019 revenue of $161.7 million up 3% compared to Q2 2018 and down from $163.3 million the previous quarter. Revenue per download averaged $3.44 per image, compared to $3.41 in Q2 2018.?? Total image and video downloads for Q2 were 46.6 million, up from 45.2 million a year earlier, and down from 47.2 million in Q1 2019.