This story provides a schedule that is useful when establishing a price for editorial usage in newspapers. Prices should be based on the size of usage on the page and the circulation of the publication. While these prices are reasonable, many struggling publications refuse to pay these rates.
This article discusses pricing strategies and provides suggested prices for licensing images for Trade Show and Powerpoint uses.
This story provides some information relative to establishing prices for fine art prints. These prices can vary greatly depending on the reputation of the artist and whether the images will be used by a private individual or commercially.
When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.
One of the most difficult uses to price is public relations. The client who wants to buy a picture for PR use wants to allow magazines and newspapers unlimited use of that picture forever, completely free of charge. This article will provide you with some things to think about before licensing rights to a stock photo for PR use.
Newspaper advertising rates are based on how broadly the ad is used, not whether the publication is characterized as National, Regional or Local. National publications tend to be toward smaller circulations. Based on this theory, ads in National publications will tend to be priced higher than those in Regional or Trade publications. This story provides suggested prices.
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.
Why aren't traditional agencies doing as much as microstock portals to help photographers make better business decisions?
This article provides information on how to price point of purchase pieces, including stand alone counter cards, case cards, register cards or table tents. These are meant to influence the customer’s purchasing decision at the point of sale.
This article provides information on how to price stock photo usages for free standing inserts or advertising supplements that are inserted in newspapers or magazines.