Articles by Author

Questions For Braut At DMLA Conference

By Jim Pickerell | 545 Words | Posted 10/6/2015 | Comments

Scott Braut, Head of Content at Adobe, is scheduled to be the keynote speaker at the Digital Media Licensing Association (DMLA) (formerly PACA) annual meeting in New York on Monday October 26, 2015 at 9:00am. Single session passes for the keynote address only are available for $65. For more information, see here under events. (Hint: you may need to expand your window.)

Shutterstock To Distribute Red Bull Media House Video Collection

By Jim Pickerell | 257 Words | Posted 10/6/2015 | Comments

Shutterstock, Inc. and Red Bull Media House agree to market and license a remarkable video collection filmed at some of the most remote locations around the world. Customers of Shutterstock will have access to thousands of rare aerial, time-lapse, slow motion, adventure, wildlife and landscape footage, all with the simplicity of a royalty-free license.

Adobe Showcases New Features At MAX 2015 Conference

By Jim Pickerell | 1266 Words | Posted 10/5/2015 | Comments

At Adobe MAX 2015 in Los Angeles today Adobe outlined its vision for a "connected creative canvas" where people create and share their work from anywhere. More than 7,000 graphic designers and photographers attended.

Adobe Releases User Trends Study

By Jim Pickerell | 376 Words | Posted 10/5/2015 | Comments

In a world where everyone is a content creator, publisher and editor, who do consumers most trust, and what do they expect from the content they consume? A new study from Adobe of 2,000 US consumers addresses these questions and more, revealing some surprising shifts in the content landscape:

Are You Watching Trends In Online Ads?

By Jim Pickerell | 715 Words | Posted 10/2/2015 | Comments (2)

Have you been watching the ads lately when you do online searches? Yesterday, I was reading a news story on Yahoo about U.S. manufacturing and three different Adobe Creative Cloud ads were delivered in connection with that one story. Two of the ads included the “St” icon promoting Adobe Stock.

Dissolve Launches Premium RF Stills Collection

By Jim Pickerell | 374 Words | Posted 10/2/2015 | Comments

Stock footage provider Dissolve has launched its premium royalty-free stock photography collection. It includes over 200,000 photos hand-picked from some of the world’s most acclaimed photography agencies, bringing the number of stock elements Dissolve licenses to over 1 million.

CEPIC 2016 Will Be In Zagreb

By Jim Pickerell | 438 Words | Posted 9/30/2015 | Comments

CEPIC has announced that its 2016 Congress will be held in Zagreb, the capital of Croatia, beginning May 25th thru the 27th, 2016. This annual event brings together stock photo distributors from all over the world. The 2015 event was held in Warsaw, Poland and attended by over 400 people from 32 countries representing all aspects of the picture industry -- stock and press agencies, cultural heritage, video vendors and producers as well as crowdsourcing and microstock companies.

New Footage.net Site Up And Running

By Jim Pickerell | 682 Words | Posted 9/30/2015 | Comments

Footage.net has just completed a major redesign of its stock footage search and screening platform. The new streamlined user interface, which came online in mid-August, makes it easy and intuitive for Footage.net users to proceed from a footage search to a footage purchase.

Efficient Market

By Jim Pickerell | 443 Words | Posted 9/29/2015 | Comments

Recently, an investor looking for information about Shutterstock, Getty Images and Adobe asked me if the stock photo market functions efficiently? Here’s what I told him.

Corbis & NetSeer Announce In-Image Advertising Partnership

By Jim Pickerell | 742 Words | Posted 9/28/2015 | Comments (2)

Corbis and NetSeer have announced the launch of the industry’s first global programmatic platform for premium in-image advertising. The platform enables advertisers to programmatically target and buy premium In-Image advertising content while providing new monetization opportunities for publishers to thrive utilizing the visual content on their websites.

About Michael Masterson

Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.

Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.

He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.