Macrostock

Floor Price For RM

By Jim Pickerell | 1329 Words | Posted 1/27/2012 | Comments
Recently, a stock agent suggested that the industry needs to establish a floor price for Rights Managed (RM) images to stop the continued decline in license fees. He is frustrated because his overseas distributors seem to be making an increasing volume of sales at prices that are “close to microstock pricing.”

Giving Creators Control Of Pricing

By Jim Pickerell | 1099 Words | Posted 1/11/2012 | Comments
After reading my story on “Who Controls The Price” Terri Petrie of Greenhighlander.co.uk asked, “How could a stock agency allow for more creator control of prices?”

What To Shoot

By Jim Pickerell | 1460 Words | Posted 1/6/2012 | Comments
After reading "Licensing Images in Today's Market" a reader asked, “What are the right photos to shoot? What subject matter sells best in today’s market?&rdquo. This story will help you decide what to shoot if your goal is to make money selling your pictures.

Design Pics Inc. Acquires First Light

By Jim Pickerell | 335 Words | Posted 12/20/2011 | Comments
Design Pics Inc., has acquired of First Light Associated Photographers Ltd., a Canadian based photo agency. The agency was originally founded in 1984 by Pierre Guevremont, Ron Watts and Brian Milne. First Light has been based in Toronto. Design Pics is located in Edmonton, Alberta, Canada.

Design Pics Inc. Acquires Pacific Stock

By Jim Pickerell | 252 Words | Posted 12/15/2011 | Comments
Design Pics Inc., headquartered in Edmonton, Canada announces the acquisition of Pacific Stock, a Hawaii based photo agency. The agency was originally founded in 1987 by Barbara Brundage.

Stock Photography’s Fatal Flaw

By Jim Pickerell | 1011 Words | Posted 12/8/2011 | Comments
Image creators need to recognize that the fatal flaw in the stock photography business model is that there is no way to control supply relative to demand. This was not a big problem in the 1990s when demand exceed supply, but that state of affairs will never happen again. As a result Stock Photography is and will continue to be a very risky business.

Update on Arius3D's Agreement to Acquire Masterfile

By Jim Pickerell | 206 Words | Posted 12/8/2011 | Comments
The sale of Masterfile to Arius 3D Corp for $21.4 million is still hanging in the balance. The two companies have agreed to extend to January 31, 2012 the closing of the previously announced proposed acquisition by Arius3D of all of the issued and outstanding securities of Masterfile.

Email Marketing

By Jim Pickerell | 1348 Words | Posted 11/25/2011 | Comments
Recently I wrote about PhotoShelter’s survey of 500 buyers of stock in their new Free guide to Selling Stock Photography.

Aurora Photos Launches myPhone Collection

By Jim Pickerell | 484 Words | Posted 11/16/2011 | Comments
Aurora Photos is excited to announce the launch of the myPhone Collection of stock photography, a collection of images taken with iPhones and other mobile devices by some of the world’s top photographers and iPhoneographers, and now made available to pictures buyers for both editorial and commercial licensing. To coincide with the launch of the myPhone Collection, Aurora is also introducing a new modified Rights Managed licensing model called Easy Rights Managed. The model offers simple, quick, broad, and managed rights at reasonable prices.

Easy Rights Managed Licensing

By Jim Pickerell | 1251 Words | Posted 11/16/2011 | Comments
With its launch of its myPhone Collection Aurora Photos has also introduced a new simplified Rights Managed pricing model they call Easy Rights Managed. “The model offers simple, quick, broad, and managed rights at reasonable prices.” The model is similar in some ways to the Rights-Ready model launched by Getty Images in 2006. Getty later abandoned this experiment.

Dealing With Getty: Things For Flickr Photographers To Consider

By Jim Pickerell | 1082 Words | Posted 10/25/2011 | Comments
Some Flickr photographers are given the opportunity to place some of their images on gettyimages.com. One photographer who was recently approached by Getty asked if he should have any concerns about dealing with Getty or if there are things he should be aware of before agreeing. Here are some of my thoughts.

StockFood launches living4media

By Jim Pickerell | 397 Words | Posted 10/6/2011 | Comments
StockFood, the world’s leading food image agency, introduces living4media: a new picture agency specializing in home and living. The concept behind www.living4media.com is to unite the most outstanding images produced by internationally renowned photographers and well-known niche agencies under one roof.

SuperStock Launches Value-Priced Image Collection

By Jim Pickerell | 260 Words | Posted 9/28/2011 | Comments
SuperStock, a leading stock photography agency specializing in Contemporary, Travel, Fine Art, and Vintage imagery, has launched SuperFusion, a new collection of value-priced royalty-free images gathered from around the world.  The collection features images from top professional photographers including microstock stars Yuri Arcurs, Ron Chapple, and Andres Rodriguez.

SpacesImages.com

By Jim Pickerell | 851 Words | Posted 9/15/2011 | Comments
Spaces Images is a niche agency founded by people and lifestyle Jonathan Ross about a year ago. However, there are no people in the pictures this agency represents. In tracking 13 years of sales he and his wife and business partner Amy noticed that many of their best selling images did not include people. They then set out to build SpacesImages.com a collection that contains property released images of locations where man lives, works and plays, but without any people in the images. Most of the have strong graphic and design elements.

Volume Based Photojournalism

By Paul Melcher | 665 Words | Posted 9/14/2011 | Comments
Paul Melcher takes a look at where photojournalism is headed and outlines four key changes that will dramatically alter the future of photojournalism. He also acknowledges, though not with any sense of satisfaction, that the new photojournalism is taking some cues from the successful microstock model.

Reaching The Next Generation

By Jim Pickerell | 477 Words | Posted 9/8/2011 | Comments
In an effort to engage with the next generation of picture professionals, Alamy and Dreamstime have launched separate initiatives to benefit students.

GDUSA Reader Survey: Stock Imagery Use Among Designers

By Jim Pickerell | 667 Words | Posted 8/25/2011 | Comments
Graphic Design USA (GDUSA) has released some of the results from its 25th annual survey of graphic designers to determine their use of stock imagery. A total of 1,008 readers responded to the survey with 96 percent saying they use stock imagery in their work and 60 percent using it at least 20 times a year. Both represent new highs for the survey.

Image Search At picturemaxx

By Jim Pickerell | 1662 Words | Posted 8/12/2011 | Comments
The picturemaxx image search engine is unique in its approach to providing an image search experience that benefits customers – particularly editorial - as well as agencies trying to license images. The company is headquartered in Munich with offices in New York, London, Berlin and Vienna. Virtually all German speaking media customers (97%) use picturemaxx as their primary source for finding content. This story explores the advantages and disadvantages of this system for both the customer and the image creator.

James West - Alamy Premium Accounts

By Jim Pickerell | 1030 Words | Posted 8/4/2011 | Comments
Editor's Note: James West, CEO of Alamy, provided a detailed explanation of the company's Alamy Permium Account strategy on the Alamy blog. For more information about this read our story published last week and  contributor comments on the Alamy blog.

Use Pricing: What The Industry Needs

By Jim Pickerell | 1401 Words | Posted 8/4/2011 | Comments
It’s time to institute a new pricing model. In the ‘80s the only pricing model was Rights Managed (RM), but the term itself wasn’t even invented until the ‘90s. Back then every price was based on usage and there was no other option. In the early ‘90s Royalty Free (RF) was introduced. In the early 2000s microstock came into existence. Now, it is time to introduce a fourth model which I will call Use Pricing (UP). The following would be some of the characteristics of Use Pricing.

Professional vs. Amateur

By Jim Pickerell | 965 Words | Posted 8/3/2011 | Comments
In May Peter Phun published an article on BlackStar Rising entitled “It’s Time for Pro Photographers and Hobbyists to Call a Truce.” The article has received a lot of comments. I would like to weigh in with my thoughts on the difference between professionals and non-professionals.

Competing In Today’s Market

By Jim Pickerell | 1481 Words | Posted 7/29/2011 | Comments
In certain segments of the stock photo market Alamy has been experimenting with both price points and the nature of licenses in an effort to grow sales and stem the tide of customers moving to microstock. One particular segment where they have seen a significant decline in sales is travel. Recently, one of Alamy's travel customers outlined for me the details of Alamy's new offer. This story examines the issue.

Shannon Fagan On Opportunities In China

By Jim Pickerell | 2398 Words | Posted 7/22/2011 | Comments
Shannon Fagan, a very successful former New York stock photographer, has set up shop in China as a consultant and content aggregater. He has spent a cumulative equivalent of 2 years in Shanghai and Beijing since 2006 working with, and doing business development for, China's commercial photo agency sector. He permanently moved to Beijing in December last year. He has interacted with nearly all the key players, support components, and service providers, and developed an “insider’s” knowledge of the opportunities and pitfalls of China’s stock photo industry. This interview provides some insights into the Chinese market.

Corbis Acquires Splash News

By Jim Pickerell | 985 Words | Posted 7/21/2011 | Comments
Corbis Images has acquired Splash News for an undisclosed amount. From its Los Angeles base Splash provides candid celebrity photography and video content to the world’s premiere print, online and broadcast media distributors of entertainment news.

50 Year Licenses For Rights Managed

By Jim Pickerell | 758 Words | Posted 7/13/2011 | Comments
After reading my story on why usage fees will continue to decline Larry Minden wrote, “Is there no one among the thousands upon thousands represented by Alamy who will stand up to those idiots and tell them a 50-year license is unneeded and an absurd bastardization of an RM license?" This story explains why complaints from suppliers are unlikely to have much effect in the long term outcome.