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Recently Getty Images has started allowing its customers to organize their search returns by the “Most Popular” images as well as the default “Best Match” that has been the only option for years. I thought it would be interesting to see which photographers that shoot people produce the work that is in greatest demand at Getty images. I looked at the first 500 images returned when a customer does a search for “People” and narrowed the search to “Most Popular,” “RF only” and only photography.
ImageBrief has updated its rules regarding RF and provided a long explanation here
. Evidentally, many ImageBrief (IB) contributors have been asking “Why is ImageBrief adding so many RF briefs?” IB’s answer is, “We’re responding to client demands and listening to the market.”
has reported $83.7 million in revenue and total downloads of 31.2 million for Q3 2014. About 30 percent of the revenue was paid out to contributors in royalties. At the end of the quarter the company had 491 employees worldwide. The average price per download was $2.65 up from $2.35 in the previous quarter and an 13% increase compared to Q2 2013. This increase in the average price was due primarily to a growing number of Enterprise and Video sales.
Are more and more of your customers asking for RF licensed because they must have the flexibility to use the image in any way that develops and for an unlimited period of time? Hans Halberstadt of MilitaryStockPhoto
used to dismiss inquiries for RF licenses out of hand, but in recent years has found that many of his ad agency customers insist on the flexibility of an RF licenses.
In today's world most editorial or marketing pieces can be delivered in a variety of different ways over a long period of time. Customers licensing rights to photos don’t want to take the risk that plans will change and somehow an image will be used beyond a narrow and specific RM license. Consequently they often ask for "all-rights" to use the image. Here are some thoughts on how to deal with such requests and still hang onto the customer.
Dreamstime, Inc. is experiencing massive growth via their newly released app, Dreamstime Companion
launched in July on iOS and Google Play. The app allows smartphone users to access the Dreamstime community and upload their mobile photos via their mobile devices. In about three months approximately 30,000 mobile images have been added to Dreamstime’s 25 million image collection.
has announced the opening of its first office in Australia in order to support strong growth across Australia and New Zealand.
In the olden days (20th Century) when someone wanted to promote a product of service they placed an ad (that usually included a photo) in a magazine, newspaper or on TV. Many photographers were paid substantial fees for the use of their photos in these ads. Now the future of advertising may be in social media and embedding images. See here for how this could dramatically change the market.
The results of the annual GDUSA Stock Survey
of graphic designers in the U.S. is now available online. For several years nearly every graphic designers has answered that they use stock sometime during the year, but this year, for the first time, two-thirds of those answering the survey use stock more than 20 times a year and one-third use stock imagery more than 100 times a years.
One of the most interesting panels at the Digital Media Licensing Association (DMLA formerly known as PACA) annual conference in New York this week was on “Opening New Markets Through Image Embedding.” Back in March Getty Images launched its Image Embed Tool
and made 35 million images available for free embedding on social media sites. That number has now jumped to about 50 million.
For those licensing images to textbooks National Public Radio published an interesting report recently that is worth a listen
. It was pointed out that prices for college textbooks are often over $300 and climbing faster than the cost of food, clothing, cars and even health care.
One of the arguments for licensing images as Rights Managed is that only then can they be licensed for Exclusive uses because all the uses of the images are controlled and limited. With Royalty Free customers can continue to use the images they acquire in unspecified ways long after initially licensed with very few limitations.
Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.
In the case of Grant Heilman Photography
, Inc. vs. McGraw-Hill Companies, Inc. before Judge Michael M. Baylson in the United States District Court for the Eastern District of Pennsylvania a jury has found in favor of Grant Heilman and awarded them the amount of $127,087 for the unauthorized use of a total of 53 images.
Many stock agencies focus on the number of images they have in their collections. But does the customer really care? Rather than numbers, I think the customer is looking for where they can find (1) the right image, (2) quickly and easily and (3) at a price they can afford. Often sheer numbers don’t produce the best results.
Search for your name on Images.Google.com
. You may be surprised at the results. And there may be money waiting for you.
I recently received a note from a frustrated Getty Images RM photographer who has been with Getty since they acquired Tony Stone Images in the 1990s, and whose images have earned millions of dollars for Getty in more than two decades. This photographer would like to contribute more images to the RM collection, but is limited to 20 images per-quarter. Images were recently returned to him because he submitted them before the beginning of the new quarter.
Getty Images appears to be trying to drive its www.gettyimages.com
customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.
has announced the release of a new personalization feature, as well as a new social media function.
At the International Photojournalism Festival in Perpignan earlier this month and in a later press announcement GDI Media Limited announced the aim to consolidate many smaller independent picture agencies into a single publicly traded company that will be traded on the AIM stock exchange
in the UK.
Yesterday, I outlined how iStock’s new pricing strategy
may affect contributors. But, the bigger worry for iStock exclusive contributors and Getty Images may be what happens on gettyimages.com
. Here’s why.
Over the weekend iStock
launched its new prices to compete with Shutterstock
. The following chart shows the credit packages available at both iStock and Shutterstock and the average price per credit.
Are your Getty Images sales declining? It may have nothing to do with the quality of your images, the subjects you shoot or your keywording. It could be that customers rarely, if ever, get a chance to see your images. Currently Gettyimage.com
has 4,278,804 RM and 6,034,642 RF images on the site for a total of 10,313,446 in the creative section of the site. Getty has images from 103 different RM collections and 98 RF collections.
a viable market for stock photographers? It advertises itself as offering “Inspirational Royalty Free Photos” and certainly there are some beautiful images in the collection.
Reuters reports that Getty Images claimed in a lawsuit filed in federal court in New York on Thursday that a new Microsoft product that allows website publishers to embed digital photographs on their sites is a “massive infringement” of copyrighted images.