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Image creators always want a higher royalty. How’s 100%
of what the customer pays? At Videoblocks Marketplace that’s what contributor will receive when their HD and 4K video clips are used. Too good to be true? Read on.
has announced today the launch of the Pond5 Public Domain Project
, ( the first library of free public domain content designed specifically for media makers. The initial collection includes 10,000 video clips, 65,000 photos, thousands of sound recordings, and hundreds of 3D models.
Dreamstime has been selected as a “beta provider of stock photos for Google display ads.” According to the explanation on the company’s online forum
contributors will be paid roughly $2 per image selected during the “beta” license period which is 12 months.
In the next year image creators who are also image buyers may determine the future of stock photography. One-third or more of the images purchased may be bought by people who are also trying to sell their images. As buyers they want the lowest possible price. With their seller hat on they want the highest possible price.
Yesterday, Shutterstock paid $33 million in cash to acquire London-based Rex Features
In the technology section of its website Crain’s New York Business
says, “The purchase of Rex puts Shutterstock in direct competition with Getty Images for a share of the editorial stock photography market, and ends long-held speculation that Shutterstock was looking to knock off its London rival.”
Shutterstock has announced that it is expanding its editorial and music services businesses with the acquisition of two companies -- Rex Features
Will Adobe offer a tool that makes it possible for its Illustrator and InDesign customers to discover if the images they find on microstock sites (particularly Shutterstock or iStock) are also available at Fotolia where they can be purchased for much less?
When Adobe takes over Fotolia
be forced to lower their Image On Demand (IOD) prices? Basically, since Getty lowered iStock prices
last September non-exclusives images on iStock and Shutterstock images are priced about the same – roughly $10 per image for any file size. However, Fotolia images are priced 25% to 60% lower than Shutterstock on a yearly basis, and 60% to 75% lower if the customer purchases a Fotolia image pack on a monthly basis.
After last week, readers probably feel they have more information about iStock than they ever wanted to know. But an analysis of where contributors who produce microstock images live provides some additional insights into the future of stock photography. I promise this will be the last analysis of iStock data until July.
Most stock contributors want to believe that if they continue to produce more and better images more of their work will be downloaded (purchased by customers), and they will make more money. That’s not the way it seems to have worked at iStock in the last two years.
Since 2009 I have been tracking sales of some of iStock’s leading contributors and beginning in 2012 I have tracked 430 of them on a semi-annual basis. While 430 is only a small percentage of iStock’s total contributors which may number over 100,000 at the end of 2014 this small group had a combined total of over 54,982,100 image downloads in their careers with iStock. I believe this is about one-third of total iStock downloads since the company’s founding in 2002. Thus, the combined experience of this group is significant.
Should the price paid to use a photo cover the cost to produce it? Most stock photographers recognize it is highly unlikely that they will regularly recover the cost of producing an image from a single sale. The profit and loss calculation is much more complicated.
The not so new buzzwords in stock photography are “Authentic” and “Real.” In theory, a photo can’t be authentic or real unless it is captured as a grab shot of something that happened in front of you as you move through life. Many would like for you to believe that if the image is staged in any way by a professional it can’t be authentic or real, no matter how hard the professional tries to make it look that way.
It seems likely that we will see some major shifts in the stock photography business as the three major players – Getty Images, Shutterstock and Adobe/Fotolia – jockey for position in a market that is experiencing very little, if any growth. At the end of 2014 Getty’s total revenue
will be somewhere around $870 million, but $260 of that will be editorial. Shutterstocks will be about $328 million
and I estimate Fotolia’s at somewhere in the range of $110 million.
has been awarded $403,500 in a copyright infringement case against educational publisher John Wiley & Sons. The publisher was found to have used 6 images outside the scope of the license agreement. The case was heard before a jury in the Federal District Court the Northern District of Illinois.
Margi Sheard of the Greatstock (www.greatstock.co.za)
agency in South Africa recently published a story that raised an important issue about the world’s perception of Africa and the African people. The news media’s focus on tragedy and problems often provides an inaccurate picture of the real Africa, but it raises the issue of whether there is any way for photographers to do more to show the world the real Africa of the 21st century.
Adobe has announced that it has entered into a definitive agreement to acquire privately-held Fotolia
for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud
, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos.
has added new features to its successful mobile app Stockimo that was launched last February
. To date more than 180,000 images have been submitted through the app and 99,000 have been accepted for marketing. These images can be found among the almost 53 million images on Alamy.com using the keyword “Stockimo.”
contributors have been advised that on January 15, 2014, the accounting operations of Getty Images and iStock will be combined into one unified system. Since Getty acquired iStock in February 2006 the two brands have been operated as separate businesses with separate accounting departments.
You'll never guess what attendees at the annual Self-Publishing in the Digital Age conference in London were told to pay for a photo that would attract readers and help sell their book. You'll be surprised. Check out this story.
One of the biggest problems in the stock photo business is search. As the most popular search engines gobble up more and more images it has become harder and harder for clients to find the best image for their projects. No buyer has the time to review even a fraction of the returns from most keyword searches.
Scoopshot is the latest to jump on the embed bandwagon. When users find an image they want to use they have the option of paying the listed price for a download or “Use For Free.” Get more information about how it works.
Recently Getty Images has started allowing its customers to organize their search returns by the “Most Popular” images as well as the default “Best Match” that has been the only option for years. I thought it would be interesting to see which photographers that shoot people produce the work that is in greatest demand at Getty images. I looked at the first 500 images returned when a customer does a search for “People” and narrowed the search to “Most Popular,” “RF only” and only photography.
ImageBrief has updated its rules regarding RF and provided a long explanation here
. Evidentally, many ImageBrief (IB) contributors have been asking “Why is ImageBrief adding so many RF briefs?” IB’s answer is, “We’re responding to client demands and listening to the market.”
has reported $83.7 million in revenue and total downloads of 31.2 million for Q3 2014. About 30 percent of the revenue was paid out to contributors in royalties. At the end of the quarter the company had 491 employees worldwide. The average price per download was $2.65 up from $2.35 in the previous quarter and an 13% increase compared to Q2 2013. This increase in the average price was due primarily to a growing number of Enterprise and Video sales.