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In the olden days (20th Century) when someone wanted to promote a product of service they placed an ad (that usually included a photo) in a magazine, newspaper or on TV. Many photographers were paid substantial fees for the use of their photos in these ads. Now the future of advertising may be in social media and embedding images. See here for how this could dramatically change the market.
The results of the annual GDUSA Stock Survey
of graphic designers in the U.S. is now available online. For several years nearly every graphic designers has answered that they use stock sometime during the year, but this year, for the first time, two-thirds of those answering the survey use stock more than 20 times a year and one-third use stock imagery more than 100 times a years.
One of the most interesting panels at the Digital Media Licensing Association (DMLA formerly known as PACA) annual conference in New York this week was on “Opening New Markets Through Image Embedding.” Back in March Getty Images launched its Image Embed Tool
and made 35 million images available for free embedding on social media sites. That number has now jumped to about 50 million.
For those licensing images to textbooks National Public Radio published an interesting report recently that is worth a listen
. It was pointed out that prices for college textbooks are often over $300 and climbing faster than the cost of food, clothing, cars and even health care.
One of the arguments for licensing images as Rights Managed is that only then can they be licensed for Exclusive uses because all the uses of the images are controlled and limited. With Royalty Free customers can continue to use the images they acquire in unspecified ways long after initially licensed with very few limitations.
Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.
In the case of Grant Heilman Photography
, Inc. vs. McGraw-Hill Companies, Inc. before Judge Michael M. Baylson in the United States District Court for the Eastern District of Pennsylvania a jury has found in favor of Grant Heilman and awarded them the amount of $127,087 for the unauthorized use of a total of 53 images.
Many stock agencies focus on the number of images they have in their collections. But does the customer really care? Rather than numbers, I think the customer is looking for where they can find (1) the right image, (2) quickly and easily and (3) at a price they can afford. Often sheer numbers don’t produce the best results.
Search for your name on Images.Google.com
. You may be surprised at the results. And there may be money waiting for you.
I recently received a note from a frustrated Getty Images RM photographer who has been with Getty since they acquired Tony Stone Images in the 1990s, and whose images have earned millions of dollars for Getty in more than two decades. This photographer would like to contribute more images to the RM collection, but is limited to 20 images per-quarter. Images were recently returned to him because he submitted them before the beginning of the new quarter.
Getty Images appears to be trying to drive its www.gettyimages.com
customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.
has announced the release of a new personalization feature, as well as a new social media function.
At the International Photojournalism Festival in Perpignan earlier this month and in a later press announcement GDI Media Limited announced the aim to consolidate many smaller independent picture agencies into a single publicly traded company that will be traded on the AIM stock exchange
in the UK.
Yesterday, I outlined how iStock’s new pricing strategy
may affect contributors. But, the bigger worry for iStock exclusive contributors and Getty Images may be what happens on gettyimages.com
. Here’s why.
Over the weekend iStock
launched its new prices to compete with Shutterstock
. The following chart shows the credit packages available at both iStock and Shutterstock and the average price per credit.
Are your Getty Images sales declining? It may have nothing to do with the quality of your images, the subjects you shoot or your keywording. It could be that customers rarely, if ever, get a chance to see your images. Currently Gettyimage.com
has 4,278,804 RM and 6,034,642 RF images on the site for a total of 10,313,446 in the creative section of the site. Getty has images from 103 different RM collections and 98 RF collections.
a viable market for stock photographers? It advertises itself as offering “Inspirational Royalty Free Photos” and certainly there are some beautiful images in the collection.
Reuters reports that Getty Images claimed in a lawsuit filed in federal court in New York on Thursday that a new Microsoft product that allows website publishers to embed digital photographs on their sites is a “massive infringement” of copyrighted images.
Getty Images has pulled together from its many collections a group of images that they call Getty Images Prestige
. They say it is a “carefully curated selection of the world's most powerful imagery. Prestige images are distinguished by their unique aesthetic approach, exceptional craftsmanship and uncompromising quality - all available for use exclusively.”
Recently Dennis Davis, an experienced Los Angeles corporate, lifestyle, and food photographer (see his portfolio
) posted the following on a blog. “I am moving out of commercial assignment photography into selling my photography after the fact. I am looking for recommendations on stock agencies and methods for selling fine art images and video.
Over the years Flickr has built a very popular photo site that has attracted over 6 billion images from image creators. Many of these images (probably a very small percentage of the total) are excellent, marketable images. So good, in fact, that since 2008 Getty Images has added almost 900,000 of them to its Creative Stills collections.
Will bloggers with the iPhone 5s and the VSCO Cam Photo App that enables control of focus, exposure and white balance change food photography and reduce the demand for professionally shot food images?
has a specialized image collection that is in high demand for wall and poster art. Their subjects include: Healthcare and Biomedical Science, Armed Forces, Military Aviation, Space, Weather, Astronomy and Dinosaur Art
Last week Taylor Davidson published a list of 86 acquisitions and IPOs
in the imaging industry from 2004 to today. Included in his report are a lot of social media acquisitions that are probably of minor interest to my reader. In addition he left out a number of stock agency acquisition, many of which I believe are significant.
has announced to its community of image creators that it will be offering a licensing option, but it has failed to explain when it will happen or exactly how it will work.