Stock
A professional photographer asked recently “what kind of still images and video clips are being used?” It’s a great question with no good answer. Stock agencies know the answer, but they’re not sharing. Photographers seriously interested in earning money from their stock photo production need detailed and specific information about what customers are buying if they hope to create new images cost effectively. Such information would enable them to focus their efforts on producing more of the subject matter customers regularly want to buy.
Adobe has given photographers notice that on November 5, 2019, almost a year way, the
Fotolia website will close and all customers will need to use Adobe Stock from that time on to find the images they need.
There is very little likelihood that the overall market will grow if the stock photo business continues on its current course. In order to have growth at least four major strategy changes are needed. I see no likelihood that any of these will occur.
When I entered the photography profession “Seeing Was Believing.” If there was a visual record of something, then it really happened. Photos were much more important records of events than just words. A still image might not provide an accurate, overall understanding of a particular event, but at least it was an accurate rendition of a moment in time.
No more!
Getty Images has just sent out a promotion – probably mostly to photographers – to show
Conceptual Realism. The implication is that customers want more of this type of imagery and photographers should be shooting more of it and supplying it to the agency.
Is Such Imagery Really What Customers Want? I can’t believe that most of what is being shown in this gallery are images that customers are actually licensing for use.
Vimeo has announced the launch of
Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo’s community of iconic creators. Vimeo Stock unlocks content from Vimeo’s world-renowned community of storytellers, redefining what stock footage can and should look like. Vimeo Stock contributors keep 60-70 percent of revenue generated from their licensed clips (versus the average industry cut of ~35 percent), while subscribers to Vimeo’s paid membership plans always save 20 percent on all stock purchases.
The Getty family has taken full control of
Getty Images Inc. from The Carlyle Group ("Carlyle"). Through the transaction, the Getty family will acquire all of Carlyle's equity interests in Getty Images for cash plus units that provide Carlyle with an ongoing financial interest in the future growth of the Company. The transaction is subject to customary closing conditions and is expected to close by the end of the third quarter of 2018.
Blend Images photographers have been notified that
Tetra Images has acquired the Contributor Contracts, Distribution agreements and the Blend trademark. Tetra has securely obtained all banking data from Blend and will be mailing the first pdf royalty statements for August sales by email at the end of September. Payment for August sales will be made October 1, 2018. Blend has invoiced all licenses through July 2018 and will be paying out royalties until October, or presumably until all the licenses have been collected.
I was asked recently if I had a breakdown of the stock images uses by various categories of industry users. The answer is NO, and as far as I know no one else has done that type of analysis. However, it occurred to me that it might be useful to develop some broad general ideas of what the breakdowns might be.
After reading last weeks stories
Are Photographers Shooting What’s In Demand? and
What To Shoot: Learning From iStock a photographer sent the following:
...shoot what stirs your mind...
...shoot what you think others might not...
...shoot what you believe you're good at...
...shoot what's reasonably accessible...
...that's all...bye-bye now...
This story provides some comparative figures of the 205 brands represented in the
Getty Images Creative collection between August 2016 and June 2018. There were 15,001,453 images in the collection in 2016 and 23,922,471 today, a 37% increase overall in two years.
The Mega Agency, a leading provider of news, sport and entertainment content, is now giving photographers a quick, easy and efficient way to upload their digital archives. The initiative has been launched to add rich editorial content to Mega’s existing archive of more than 30million images and daily production of 10,000 images.?
One has to wonder if Getty does any analysis of their Creative Collection in terms of what sells and what doesn’t. Clearly, as we
reported yesterday, the largest and fastest growing segment of the Getty collection is EyeEM with 4,558,201 RF images. Back in
August 2016 EyeEm had only recently started contributing to Getty Images and had 256,152 images in the collection. They have 17.79 times as many images now as in 2016. At that time Getty had a total of 16,687,710 images in the Creative Collection. That collection has grown 43% in size in two years, but nothing like EyeEm’s 1779% growth.
One of the hardest things for stock photographers to calculate is their actual costs of stock image production. As in any business it is critical to understand your costs if you hope to eventually earn a profit from their production. This story will provide an outline of some of the things that need to be considered when determining costs. It will also provide some average costs figures that some leading professionals work toward.
Stocksy United, the artist-owned photography + cinematography co-op that has tightly limited its membership since its founding in 2012, has made a decision to open its doors to new contributors. Stocksy has seen continued strong growth since its founding due to careful selection of new contributors, tight editing and licensing fees considered reasonable by customers, but still fair to contributors. In 2015 revenue was
$7,928,745, up 126% from $3.5 million in 2014. By the end of 2017 revenue had grown another 26% in two-years to roughly
$10.7 million.
Contributors to 500px Marketplace are finally learning what Visual China Group (VCG) has planned for them. VCG has just sent them a message outlining some “major enhancements” that are coming. “ “These changes will help maximize your potential earnings by positioning your content at the
right price and with the
right distribution. Starting July 1st, 2018, we’re offering our community an
exclusive opportunity to work with our newest global distribution partner, Getty Images,” the message says. (emphasis mine)
What kind of images are generating the most revenue? Is it the amateur produce imagery that is quickly loading up most of the databases, or the more costly to produce model released people, lifestyle, and business imagery requiring complex and costly set ups and arrangement?
When one analyzes the market for images, it is easy to see that the stock photography business seems to be classified into three image groups that clients can browse and license. Press and news images, creative photographs and a mountain of other visual content that goes from cheap to very cheap, defined as Microstock, although if we want to go lower on pricing, we can also find masses of free pictures from unknown, if not desperate authors, produced to generate internet traffic.
Photochain is raising funds to build a blockchain based stock image platform that is excepted to go live by the end of 2018. Artists will be able to define the price for their work and receive “up to” 95% of the price they set (depending on the business model). The platform takes a commission to maintain the platform, and to offer support, marketing and other services.
If you enjoy taking pictures and are considering photography as a career, maybe it is time to think again. If you’re in your 20s or 30s it is definitely time to think again. If you’re thinking about majoring in photography at a University, please don’t waste your money.
SmugMug, an independent, family-run company, has acquired
Flickr from Verizon’s digital media subsidiary Oath. Flickr was founded in 2004 and sold to Yahoo in 2005. Yahoo, in turn, was acquired by Verizon in 2016 for
$4.83 billion. Verizon combined Flickr with AOL to create a new subsidiary called Oath.
As more and more photographers with experience at putting together high production value shoots are leaving the stock photo business major brands are beginning to have trouble finding the images they need in stock photo files. There are plenty of cheap images and plenty of candid, “real life” images, available as stock photos, but often they don’t fit the concepts brands have in mind.
Blend Image, at one time the leading stock photo production company in North America, has announced to its image creators that it is “winding down” operations, “trying to negotiate deals that might provide members with the option to move their content without having to resubmit it,” and making plans to otherwise return content by October 2018.
Some
Masterfile contributors report that the
BIA restructuring of the company last year hasn’t solved Masterfile’s financial problems. Once again the company is falling behind on paying current royalties on new sales. I asked Steve Pigeon, CEO of Masterfile, for clarification and an explanation of the problems. The following are his answers.
Now that 500px has been
sold to VCG it appears that the 500px Marketplace is in transition. Major contributors to Marketplace are receiving notices that their agreements will be terminated effective June 27, 2018. It is not clear that Marketplace will cease all licensing of imagery at that time, but that appears to be the case.