Many in business believe “The Customer Is Always Right.” The only problem with this is that most customers always want
“more” for “less money.” In the Internet environment, particularly, everything is expected to be FREE – literally. When it comes to satisfying the customer the problem arises in finding a way to cover the cost of producing the product or service. Part of the answer is to find ways to produce more efficiently. Over the years it has been possible to cut costs by providing workers with better tools, expecting more from the workers for less pay or replacing workers entirely by turning production jobs over to machines.
A recent
story by Petapixel got me thinking about where still photography, as a profession, is headed in this world of generosity and free. Nvidia Corporation, a technology company based in Santa Clara, California, designs graphics processing units for the gaming and professional markets. They have recently released software that can create images of people that look completely real -- except the people never existed.
As fewer and fewer stock photographers earn enough from the licensing of their photos to justify continued production, some suggest that instead of letting stock agencies pay them 20% to 30% of the small gross fees collected to use their images, they should sell their images directly to customers. In this way they would get higher prices and keep 100% of what the customer pays.
Sometimes companies get so anxious to promote themselves that they announce new programs before they are actually functioning properly or ready for release. Last week
Dreamstime announced its “New Reverse Image Search” and said it “makes finding the perfect stock image a snap.”
Everyone knows that many images are being licensed for very low prices. Many feel that the people paying these low prices are small, start-up businesses that are so poor they can’t justify paying fees high enough to cover the costs of creating the image. It is hoped that if photographers help these businesses succeed in the initial stages, eventually when they are profitable they might be able to pay enough to enable image creators to actually profit from their efforts.
In the case of Jonathan Otto vs. Hearst Communications, Inc. in the Southern District Court of New York, Judge Gregory Woods has found that news organizations may not use personal images posted on social media without permission. In the event that personal images are use the infringer is legally liable to pay damages to the creator.
Pond5 has launched a new Web resolution in an effort to grow the use of their clips in the social-media space. The price defaults to 20% of the contributors 4K master price (or 40% of HD price if it’s a native HD file). Contributors will be able to adjust this percentage in their account preferences or on the clip edit item page.
Bridgeman Images is very excited to announce that, thanks to the partnership between Mondadori Portfolio and the Ambrosiana, Bridgeman now represent the amazing
Veneranda Biblioteca Ambrosiana collection, which is comprised of over 6,000 images and contains some of the most important works of literature and fine art in the world.
I was asked recently for my predictions on where the stock photo industry is headed in 2019. There will continue to be massive growth in the number of images added to the major stock photo collections. An increasing percentage will be
produced by amateurs not professionals who might be trying to earn a portion of their living from the images they produce.
Image Source has completed its second move this year to its now permanent residence at 66 Old Compton Street – the former home of a cardinal London creative icon, Rushes Post-Production House - right in the heart of Soho. The move to a larger and more modern creative space is the first of many new initiatives for the premium agency which was bought back by its Founder, Christina Vaughan together with professional Investor and successful businessman, Michael Jackson at the beginning of 2018.
When I first started actively producing stock photography, I did so because I wanted to make money. I had discovered that I could earn additional revenue from images I had previously produced on either an assignment or on speculation. At the time I wasn’t earning enough from assignments alone to fully support the needs of my family. The stock revenue was an important supplement. Assignments weren’t as frequent, or as well paying, as I would have liked. I realized I could use the “in between” time to produce images for my stock collection that one day might be licensed.
A professional photographer asked recently “what kind of still images and video clips are being used?” It’s a great question with no good answer. Stock agencies know the answer, but they’re not sharing. Photographers seriously interested in earning money from their stock photo production need detailed and specific information about what customers are buying if they hope to create new images cost effectively. Such information would enable them to focus their efforts on producing more of the subject matter customers regularly want to buy.
We’re entering that period when stock agencies publish assessments of future creative trends for the coming year. Adobe has recently published its
2019 Creative Trend Report. Such reports are designed to provide image creators with the agency’s best guess as to the new types of imagery that may be needed.
Alamy has announced that early next year they will be lowering the royalty rate from 50% to 40%. Early in January they will send all contributors an official announcement signaling the beginning of the standard 45-day notice period before a new contract change goes into effect. The new royalty rate is expected to take effect in February 2019.
Shutterstock has announced
Shutterstock Select, a premium tier of royalty-free video content. The diverse collection of video clips includes exclusive content with everything from everyday moments to blockbuster action scenes, all captured by industry professionals using cinema-grade cameras and selected by our expert curators.
After 28 years of publishing Selling Stock, in 2019 I will begin to wind down my regular daily coverage of the stock photo industry. The site (
www.selling-stock.com ) with all its archives will continue to be available to readers, indefinitely.
The Mega Agency is adding 2.5 million iconic and historic entertainment images to its rapidly expanding archive. The media company, a leading provider of news, sports and entertainment content, will now represent and license the Phil Ramey photo archive to its global customer base.?
Koch Equity Development is expected to make a $500 million, non-controlling investment in Getty Images. Getty says the equity investment is expected to close by the end of this year.
Recently I was told by a stock agency that my
Photographer Income Survey Results were not relevant to Specialist Agencies because the results are “rather negative and don’t offer a possible positive call to action.” In the following series of stories I will outline a “Positive Call to Action” for stock agencies.
Once the data has been collected then it will be time to talk to Getty – as a group. For years they have shown they are unwilling to pay attention to suggestions from individual agencies. The more Specialist Agencies that participate in the analysis the better.
In May I
analyzed the sales of a few photographers who are major, direct suppliers to Getty. A major issue that all Specialist Agencies need to consider is whether the breakdown in the various price ranges in this analysis are representative of Getty’s total sales? Specialist agencies need to check their own figures against this baseline to determine if this is an accurate representation of Getty as a whole.
In July 2018 I did an
analysis of the more than 200 Getty Creative collections to determine how many images had been added to each collection in the almost two years between
August 2016 and June 2018. Overall there was a 37% increase in the number of images added, but there were wide variations in the sources of the growth.
Shutterstock has announced a partnership with rights and clearance agency,
Greenlight, a part of Branded Entertainment Network. Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns. Greenlight also represents the rights for some of the biggest icons, including Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, and more.
According to photographers
Masterfile has been unable to make any royalty payments to photographers since January 2018. The company
filed for bankruptcy in 2017. Payments to the bankruptcy lawyer are prioritized ahead of payments to photographers. It appears the company has not been generating enough revenue to cover fixed expenses and still pay royalties.
Shutterstock has announced a new content integration within Final Cut Pro X. The Shutterstock extension is the only stock footage extension to be integrated with the release of Final Cut Pro X and will enable seamless access to video, still image and music collections.