The use of images for educational purposes has always been about 20% of
the total market for stock images. For some agencies and photographers,
educational sales represent a much higher percentage of their gross
revenue. However, as a result of technological developments and industry
consolidation, it has become extremely difficult for creators to earn
enough from licensing images for educational uses to enable them to
continue to produce imagery for this purpose.
iStockphoto has been working on a way to use language and country data to deliver more locally relevant results since last year.
On Monday, the Getty Images-owned microstock leader delivered on this
promise. The company also launched a new editorial product offering.
PhotoShelter offers new free training video.
Google is working on ways of addressing the problem of
infringing online content. The company is making four changes it plans
to implement over the next few months.
Many photographers are advised to develop a specialty and find an
undeveloped niche as a way to deal with the oversupply of imagery. John
Lund presents the case against a stock photo niche and argues that
financial success will come to the photographer who can best create
images that illustrate major concepts and compete successfully with the
other images.
Today, press release marketing presents the artist with another low cost
opportunity to promote their artwork. If done properly, press release
marketing will bring traffic to the artist’s website, help in building
and maintaining an artist’s brand and will eventually create incoming
links to the artist’s website, thus, enhancing it’s SEO and gaining a
higher page rank too.
The NY subscription microstock has financed wells to provide clean drinking water for 1,500 villagers in the Amhara region of Ethiopia.
Global ad spending in 2011 is expected to be up 5.4% to $411.7 billion
according to MagnaGlobal, but the trend for the print segment of the
business in the Western world is not so rosy. Most growth will be in Asian markets and media that does not have a big overlap with stock photography.
Munich-based footage company Framepool has launched a people collection. The unusually titled “Cats at the Cream” offers modern lifestyle motion content in high definition.
If you are absolutely convinced that all stock images must be licensed based on how they will be used, “Weekend With Bachmann” on March 4-6 in Orlando, Fla. may be for you.
At first glance, PicScout’s new
ImageExchange interface that isolates images that are easily licensable from any Google or Yahoo! search, and displays them in a right-hand panel next to all the returns delivered by these search engines, would seem to be a very helpful tool for professional users looking for images they can license legitimately.
In fact, the returns delivered may be more misleading than useful.
With the introduction of The Costco Art & Image Gallery, Corbis and Costco will sell individual prints and posters as retail products. The images offered are a select group of some 20,000 professional pieces of fine art, photography and illustration from the Corbis collection of more than 6 million images.
Have an idea for a photo project but short of money to get if off the ground? Try Kickstarter.
Contour by Getty Images, the celebrity portraiture syndication division of Getty Images, has launched an editorial stock offering under the brand of Contour Style.
James Murdoch, CEO of News Corp., recently told a media conference in Monaco that tablets will hurt the newspaper business.
Lee Torrens, the man behind popular blog Microstock Diaries, has put together a research report on microstock agencies.