EyeEm Expands Into Video

By Jim Pickerell | 441 Words | Posted 5/10/2017 | Comments
On May 9, EyeEm announced the launch of EyeEm Videography Early Creator program a stock video platform that will use the same artificial intelligence that powers the still-image option to automatically keyword and organize videos. Current EyeEm users can upload clips between 5 and 40 seconds long as the platform prepares to completely integrate video into the EyeEm platform later this year. The company has already tested the system by invitation-only, with selected users submitting video in the aerial, urban, travel, food, and nature categories.

Pearson Education: Further Cuts Ahead

By Jim Pickerell | 299 Words | Posted 5/8/2017 | Comments
Pearson has begun “a strategic review” of its U.S. school publishing business which has been a drag on growth due to intense competition. Their goal is to speed up the company’s transition to a slimmer, more digital group. They intend to either sell, or seek a joint venture partner, for their schoolbooks division that represents about 8% or £360 ($466) million of the company’s business.

European Photo Assns vs Google Images

By Jim Pickerell | 285 Words | Posted 5/8/2017 | Comments
A meeting between Google Germany and the German Association of Picture Agencies, BVPA is set for May 9, 2017 in Google’s Berlin office. On Thursday, May 11, 2017 the French trade association of "online content publishers", GESTE, has called their members to a "working meeting" to look into the impact on traffic of the new features of Google Images on the websites of GESTE's members. Reports of both meetings will be available on CEPIC.org.

Enterprise Customers: Are They Good For Creators

By Jim Pickerell | 1425 Words | Posted 5/5/2017 | Comments
Shutterstock makes a big deal about expanding its number of Enterprise customers. The last number they reported for Enterprise customers was 36,000 and just this week they said that Enterprise customers generate 32% of their revenue ($41.6 million for Q1 2017). Getty has an Enterprise program for its best customers which they call Premium Access. We have no idea how many customers fall into this category, but based on examining photographer sales reports my guess is that it is at least as many as Shutterstock, and probably more. A few years ago Getty said that any customer that spent $6,000 a year with them could qualify for Premium Access. I suspect that number is much lower now.

Stock Video: Erickson’s New Marketing Strategy

By Jim Pickerell | 301 Words | Posted 5/4/2017 | Comments
Jim Erickson has adopted a new marketing strategy for selling stock video. Instead of just offering clips he has created powerful, intimate and compelling prepackaged video stories, with narration, on themes related to healthcare and seniors. On his newly re-launched site he has 15 stories. More stories and themes are expected soon.

Cultura Supplies RM To PantherMedia

By Jim Pickerell | 228 Words | Posted 5/4/2017 | Comments
Cultura RM is the first RM Collection to join PantherMedia after the company announced its new Rights Managed licensing strategy last month.

Shutterstock Q1 2017 Financial Results

By Jim Pickerell | 1234 Words | Posted 5/3/2017 | Comments
Shutterstock has reported Q1 2017 revenue of $130.2 million. This revenue was up 12% from Q1 2016, but exactly the same as revenue in Q4 2016. Revenue per download increased 7% from $2.77 in Q1 2016 to about $2.96. Revenue per download in Q4 2016 was $3.02. At the end of the quarter there were 132 million images in the collection and 6.9 million video clips. This was up from 116.2 million images at the end of 2016.

The Mega Agency Partners With New York Post

By Jim Pickerell | 344 Words | Posted 5/3/2017 | Comments
The Mega Agency has signed an exclusive syndication partnership with the New York Post, one of the most famous names in the American publishing world.

Raising Stock Photo Prices

By Jim Pickerell | 548 Words | Posted 4/28/2017 | Comments
Here’s a way to raise prices without too much pain on anyone. Forget about raising prices on the top end sales. Instead, raise them a little bit at the bottom end. I recently examined licenses of some major suppliers to Getty Images and iStock. They received a royalty of less than $10 on 95% for the licenses. The average gross license fee of these lower end transactions was $5.12. Suppose instead of raising prices overall agencies add just a little bit to the gross license fee for their lowest priced licenses. 

Role of Product Costs In Negotiations

By Jim Pickerell | 706 Words | Posted 4/28/2017 | Comments
When most companies enter into negotiations with customers on the price of a product they usually know exactly what it costs them to product. In most cases they tend to not want to give away the product for less than it costs to produce. In the stock photo business usually have no idea what it costs to produce the product they are selling. They only know that they will have to give the creator a small percentage of what they are able to charge the customer. They have no idea if that is enough to cover the creators cost of production.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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