Why RM?

By Jim Pickerell | 653 Words | Posted 7/11/2016 | Comments (2)
One of the principal reasons for licensing images as Rights Managed rather then Royalty Free is to insure that the customer pays additional fees whenever they reuse an image. With RF, once purchased, the customer can use the image as many times as they want. But how often do such multiple uses occur?

Distributor Sales Of Stock Images

By Jim Pickerell | 601 Words | Posted 7/7/2016 | Comments
Recently, I asked about 100 medium sized stock agents around the world a series of questions to try to get an understanding of the revenue generated from images supplied to them by other stock agencies as opposed to revenue from images the agent had collected directly from image creators.

iStock: Downloads Don’t Tell Whole Story

By Jim Pickerell | 849 Words | Posted 7/6/2016 | Comments
A few iStock contributors tell me that since the introduction of subscription sales in March 2015 downloads as reported on the contributor’s portfolio page no longer tell the whole story.

Where Getty’s Headed In H2 2016

By Jim Pickerell | 858 Words | Posted 7/6/2016 | Comments
Paul Banwell, Senior Director, Contributor Relations for Getty Images has just sent contributors the following letter regarding Getty’s directions for the future. This information should be of interest to every stock image producer and distributor regardless of their relationships with Getty Images.

Adding Images To iStock Produces Mixed Results

By Jim Pickerell | 5419 Words | Posted 7/4/2016 | Comments
Some iStock contributors continue to add significant numbers of images to their collections, despite the decline in the number of downloads and we presume revenue, since average prices per-image downloaded have also declined.

iStock Statistics: First Half 2016

By Jim Pickerell | 922 Words | Posted 7/1/2016 | Comments
Downloads from iStock continued to decline in the first half of 2016. Since 2011, I have been tracking the number of downloads and images in the collection of 430 of iStock’s leading contributors. At the end of June 2016 these contributors had between 56,465,000 and 58,967,000 total downloads during their iStock careers. iStock has over 100,000 contributors, but despite the small number in this group we believe the images licensed by this 430 represent almost one-third of all the images iStock has licensed since the company began operations.

A Contrarian View: Jerry Tavin

By Jim Pickerell | 597 Words | Posted 6/29/2016 | Comments
A couple weeks ago I wrote an articles asking “What Is ‘Commercial’ Stock Photography.” I questioned how big the demand is for “candid,” “natural” and “real life” grab shots of what happens in front of the photographer rather than staged shots that look real but are carefully posed with great production values. A reader suggested I contact Jerry Taven who founded Nonstock about a fifteen years ago.

New Image Marketing Strategy Needed

By Jim Pickerell | 1583 Words | Posted 6/28/2016 | Comments (1)
One of the biggest problems with stock photography licensing today is that there is often no clear logic behind why a higher price should be charged for one image and not another. In this article we explore how the industry's marketing strategy might be improved to generate more revenue for creators and distributors, as well as making the image search process more user friendly for customers.

Changing World Of RM

By Jim Pickerell | 1109 Words | Posted 6/23/2016 | Comments (1)
Photographers choose to sell their work as RM for three reasons: (1) They believe that everything they produce should only be licensed for prices higher than those charged for RF, (2) They dream that one, or a few, of their images will eventually be licensed for an extremely broad, major use. Customer who make such uses are willing to pay multi-thousand-dollar prices for exclusive rights to such images, and (3) Such high value sales can only happen if images are always licensed based on use. There are several fallacies to these arguments.

Getty Sues Serious Copyright Infringer

By Jim Pickerell | 333 Words | Posted 6/23/2016 | Comments
Getty Images has taken action against a serious copyright infringer who was discovered to have improperly accessed, downloaded and distributed Getty Images content through social media.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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