Customers looking for a visual solution are turning more and more to illustration and seeking photography less and less. This does not mean that the use of photography is disappearing, but for photographers it is worrying trend. Photographers should recognize that the overall the demand for photographs, particularly for use in advertising and marketing is declining relative to the use of illustration.
In the case of Grant Heilman Photography
, Inc. vs. McGraw-Hill Companies, Inc. before Judge Michael M. Baylson in the United States District Court for the Eastern District of Pennsylvania a jury has found in favor of Grant Heilman and awarded them the amount of $127,087 for the unauthorized use of a total of 53 images.
In his Kaptur blog
last week Paul Melcher pointed out that in the near future brands may want to wholly own the photography they produce so they can then give it away just as Apple did with music when they partnered with U2 to make a massive release of U2’s new “Songs of Innocence” album.
Many stock agencies focus on the number of images they have in their collections. But does the customer really care? Rather than numbers, I think the customer is looking for where they can find (1) the right image, (2) quickly and easily and (3) at a price they can afford. Often sheer numbers don’t produce the best results.
The next CEPIC
International Congress will be held in Warsaw on June 3rd through 6th, 2015. The CEPIC Congress is the premier annual event where stock agencies and image distributors from around the world meet to conduct business and get updated on the latest trends in the stock photography industry.
and Thriving Archives
have teamed up again to conduct the ACSIL Global Survey of Stock Footage Companies 3 (AGS3)
. Like their two previous collaborations, the AGS3 will explore and assess overall business conditions within the stock footage industry, discover how things are getting done, track evolving trends and provide strategic, action-oriented data to footage industry leaders. All footage companies worldwide are invited to participate.
Search for your name on Images.Google.com
. You may be surprised at the results. And there may be money waiting for you.
I recently received a note from a frustrated Getty Images RM photographer who has been with Getty since they acquired Tony Stone Images in the 1990s, and whose images have earned millions of dollars for Getty in more than two decades. This photographer would like to contribute more images to the RM collection, but is limited to 20 images per-quarter. Images were recently returned to him because he submitted them before the beginning of the new quarter.
Getty Images appears to be trying to drive its www.gettyimages.com
customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.
Here are answers from Charles Taylor to a few follow-up questions I asked after publishing the GDI story