Total global ad spend in 2013 was between $489.6 billion (
Magna Global) and $503 billion (
ZenithOptimedia). This is up between 3.2% and 3.5% compared to 2012. According to
eMarketer the U.S. portion for 2013 is about $171.33 billion or 34% of the world media market.
After reading my story on
Lightrocket and the comments, Yvan Cohen, co-founder of Lightrocket provided some feedback and clarification.
Patents are granted for original ideas. Unilock has a
U.S. patent that describes in broad terms a system for licensing the use of images online. The company is claiming that stock agencies are infringing their patent when they license image use through online sites.
I get a lot of questions about the size of the video clip market and its potential for growth. There is very little hard data publicly available. Back in 2011 The Association of Commercial Stock Image Licensors (ACSIL) conducted a
global survey to determine the size of the stock footage market. They concluded that the total stock video revenue generated in 2010 was about $394 million. ACSIL believes the revenue generated in 2013 will be about the same.
Recently, a German subscriber asked, “
Who will be the winner, Microstock or Macrostock?” To answer that question we must define winning. Is licensing the most pictures winning? Is the distributor with the most revenue the winner? Is making it possible for more photographers to earn some money from the pictures they take winning? Is it winning to make it possible for more photographers to earn a living producing and licensing rights to stock pictures? Is it providing customers with better service?
There is a growing demand for narrowly focused image collections that provide high quality, tightly edited and in depth coverage of their particular niche.
DisabilityImages is a good example of one such collection.
Over time royalty rates have declined. Usage fees have dropped dramatically in the last few years. And the huge oversupply of images is making it less likely that any images will ever be licensed. Faced with these facts many photographers have pulled back on new production of stock images, if not dropped out of the stock photo business entirely. Now,
Lightrocket offers a marketing option that may make some of those businesses sustainable.
Many microstock image producers keep a very low profile. Recently we came upon a list
www.microstocktime.ru/tools/ of the top 100 individuals and companies with the
largest portfolios on Shutterstock. We tried to learn a little more about Africa Studio, the number one contributor.
Visual Connections has announced that
Visual Connections Chicago (), the leading forum to meet and learn from image/footage buyers, will be moving to a new venue in 2014. Bookings for the Thursday, April 24, 2014 event will open on Wednesday, December 18 at 10am ET.
Footage.net’s Zap Email Service enables creative professionals to instantly send their footage requests to over 50 top footage houses via a single email. Footage companies participating on the service receive a daily stream of new footage requests.