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Protect Copyright: Add Your Voice

By Jim Pickerell | 139 Words | Posted 4/20/2017 | Comments (1)
Here’s a simple thing every photographer and stock agent can do to protect their copyright. Tell Congress to Vote “Yes” on H.R. 1695 – a bill to Modernize the U.S. Copyright office. It will take you less than 5 minutes. Go to http://copyrightalliance.org/get-involved/add-your-voice/ . Click on “Take Action.” The Copyrightalliance will ask for your zip code and then your name and address. Once you’ve input that information your name will be added to a pre-written letter to your Congressperson. It’s that simple!

Is There A Better Subscription Strategy?

By Jim Pickerell | 946 Words | Posted 4/19/2017 | Comments
Getty Images has been focusing on growing its subscription business. The theory is that subscriptions will make customers more dependent on the company for their future needs.  Currently, subscriptions represent 37% to 38% of Getty’s Creative Revenue and about 50% of Editorial Revenue.

Adobe Announces Partnership With Pond5

By Jim Pickerell | 478 Words | Posted 4/19/2017 | Comments
Adobe Stock has announced a partnership with Pond5, further expanding the video offerings in Adobe Stock. Sourced from an international community of artists across a mix of modern, highly sought after content themes, such as lifestyle, recreation, sports, cinematic and aerial footage, the addition of the Pond5 video library will give video producers and designers access to one of the industry’s largest and fastest-growing collections – all natively integrated into Creative Cloud applications.

Mike Watson: Where Is Stock Headed

By Jim Pickerell | 63 Words | Posted 4/19/2017 | Comments
What can photographers and stock agencies do about pricing and the shift of revenues from photographers to a few huge platforms? Mike Watson says, “It’s unlikely that the major platforms will change their practices and the all-you-can-eat deals will continue. It’s time for photographers and independent agencies to unite and talk directly to their customers.” Read his whole blog post on the robertharding blog.

Getty Turns The Corner

By Jim Pickerell | 590 Words | Posted 4/17/2017 | Comments
From and investors point of view, Getty may have turned the corner. However, this may not benefit image creators, particularly those from North America and the Western Europe. It is my understanding that gross revenue in 2016 was about $840 million, up about 4% from around $808 million in 2015. Until 2016, Getty’s revenue declined steadily for about three years as they struggled to get their prices in line with their major competitor, Shutterstock.

North American And Western Europe Production Declining

By Jim Pickerell | 1031 Words | Posted 4/14/2017 | Comments
Who is producing the majority of stock images that get used? Based on Shutterstock’s 2014 and 2015 financial reports about 37% of the company’s gross revenue came from North America, 35% from Europe and 28% from the rest of the world. Given these numbers it seems reasonable to assume that since North America and Western Europe seem to be where most stock images are used that is probably where most are produced. Back in the 90s and early 00s that may have been the case, but no longer.

Photo Conferences

By Jim Pickerell | 2805 Words | Posted 4/13/2017 | Comments
Each year there are three important events where representatives of stock photo agencies get together to share information – CEPIC, DMLA and Visual Connections. These events are also good places for photographers to meet stock agents and get a better understanding of industry trends.

15% Royalties At Getty

By Jim Pickerell | 759 Words | Posted 4/12/2017 | Comments
Get ready for 15% royalties. Getty has contacted some European agencies that supply the company with Royalty Free images for its Creative collection and told them that when their current contracts expire they will be terminated unless they agree to accept a 15% royalty.

Masterfile Restructures Its Business

By Jim Pickerell | 890 Words | Posted 4/7/2017 | Comments
Masterfile has filed a formal Proposal to Creditors under the Bankruptcy and Insolvency Act of Canada ("BIA"). This is not a bankruptcy. The Proposal process will provide Masterfile the opportunity to restructure its business with the objective of returning to profitability. This process is similar to a Chapter 11 filing in the USA.

NY Times Raises Day Rates

By Jim Pickerell | 198 Words | Posted 4/7/2017 | Comments (1)
According to Around The Lens sources close to the New York Times have confirmed that the paper will begin paying freelance photographers a day rate of $450, more the double the $200 they’re currently paying. For shorter shoots, or those that don’t meet the full day-rate requirement, the rate will be $300, still more than the previous full day rate.