Subscription

Agencies – Buyer and Supplier Relationships

By Jim Pickerell | 1321 Words | Posted 9/2/2016 | Comments
Yesterday, I talked about why the business of licensing rights to stock photos - as currently structured - is Designed To Fail unless some major changes are made. Two of the changes needed are: (1) make finding the right image for a project much easier for the buyer, and (2) improving supplier efficiency.

Shutterstock: Opportunity For Investors?

By Jim Pickerell | 1159 Words | Posted 8/11/2016 | Comments
If you’re curious as to why Shutterstock’s stock price keeps rising while from the perspective of many in in our industry Shutterstock’s long term growth prospects don’t appear to be that favorable, David Trainer offers some interesting insights. See here. Trainer is CEO of New Constructs (www.newconstructs.com), an independent research firm that leverages proprietary technology to find key insights from the Financial Footnotes of 10Ks and 10Qs. After studying his analysis here are a few of my thoughts.

Shutterstock Keywords Suggestion Tool

By Jim Pickerell | 256 Words | Posted 7/19/2016 | Comments
Shutterstock has launched a new keyword suggestion tool for iPhone that leverages a combination of metadata (man) and pixel data (machine) to suggest more relevant and accurate keywords for images that are uploaded in the Shutterstock contributor app.

Shutterstock API Integrated With Google’s Ad Platform

By Jim Pickerell | 237 Words | Posted 7/12/2016 | Comments
Shutterstock, Inc. has announced an API integration with Google. The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license.

Shutterstock Offers Reverse Image Search on iOS

By Jim Pickerell | 300 Words | Posted 6/1/2016 | Comments
Shutterstock, Inc. has made its visual search features, first introduced for desktop use in March available for mobile use. Reverse Image Search for mobile invites users to capture the world around them on their mobile phones, and then upload them via the Shutterstock app to search Shutterstock’s collection of over 80 million images for similar content and style.

Offset To Introduce Social Media License

By Jim Pickerell | 760 Words | Posted 5/30/2016 | Comments
Shutterstock has notificed its Offset contributors that it has decided to make Offset content available to its Enterprise clients (over 24,000 of them) at a price point between $50 and $100. The current Offset price for a 72dpi web use image is $250.

Revenue Per Image Comparisons

By Jim Pickerell | 663 Words | Posted 5/30/2016 | Comments
Most photographers use two different figures to track revenue trends – revenue Per-Image-Licensed and revenue Per-Image-In-Collection. It’s easy for a photographer to figure his own per-image-licensed figure, but it is very difficult to determine how that might stack up with all photographers because the specifics of the number of images are usually not available even when you know (or have some idea of) the gross revenue collected during the period.

Add Shutterstock Images To PowerPoint Presentations

By Jim Pickerell | 92 Words | Posted 5/18/2016 | Comments
Microsoft has teamed up with Shutterstock to add integration within PowerPoint in order to offer access to the vast collection of images for use in presentations.

Shutterstock Q1 2016 Financial Results

By Jim Pickerell | 1536 Words | Posted 5/4/2016 | Comments
Shutterstock has reported Q1 2016 revenue of $116.7 million up $19.1 million compared to Q1 2015. The growth is due mainly to new customers and increased activity by enterprise clients. Royalties paid to contributors during the quarter were about 29% of total revenue, or approximately $33.8 million. Currently, there are over 100,000 contributors meaning that the average contributor earned $338 during the quarter.

Shutterstock Partners With Starpix

By Jim Pickerell | 311 Words | Posted 4/20/2016 | Comments
Shutterstock has signed a 3-year exclusive worldwide distribution agreement with Starpix, a boutique celebrity, red carpet and event photo company that provides photo coverage on the East coast for leading film studio clients and publishers.

Shutterstock Partners With PR Newswire

By Jim Pickerell | 443 Words | Posted 4/20/2016 | Comments
Shutterstock has announced a partnership with PR Newswire that will provide its customers with access to the Shutterstock 83 million+ image library of licensable photos.

Shutterstock Contributor App Upgraded

By Jim Pickerell | 146 Words | Posted 4/15/2016 | Comments
The Shutterstock Contributor App that contributors may obtain from the Apple App store has been upgraded to allow contributors to directly attach, upload and manage model and property releases to their images from their phones.

Videoclips Sales At Getty

By Jim Pickerell | 506 Words | Posted 3/24/2016 | Comments
A videographer wrote recently complaining that two of his video clips had been sold by Getty Images to Viacom for a broadcast show on Comedy Central. This show also appears on the web. These two sales were made through a Premium Access deal and netted the videographer a whopping $8.46 for the two sales.

Shutterstock Announces Multiyear Deal With AP

By Jim Pickerell | 692 Words | Posted 3/10/2016 | Comments
Shutterstock, Inc. has announced a three-year deal with The Associated Press (AP) to distribute AP's daily global photo and packaged video output for license to customers based in the United States. This milestone will also give U.S. Shutterstock editorial customers access to over 30 million photos and nearly 2 million video clips from, respectively, AP Images and AP Archive.

Shutterstock’s Drive To Add Images

By Jim Pickerell | 707 Words | Posted 2/25/2016 | Comments
A photographer recently asked if I could explain why Shutterstock is making such an aggressive effort to grow its collection. Currently, the company over 77 million images in its collection and is adding over 800,000 new images a week. As far as I can tell Shutterstock believes their customers want more and more choice not only in subject matter, but in newer, more updated images.

Shutterstock 2015 Financial Results

By Jim Pickerell | 1302 Words | Posted 2/24/2016 | Comments
Shutterstock has reported Q4 2015 revenue of $115.9 million and a total of $425.1 million in revenue for all of 2015. The full year revenue was up about 30% from $328 million in 2014. Approximately, $8.6 million of the annual revenue was generated by Rex Features and PremiumBeat that were acquired during Q1 2015, and the impact of foreign currency exchanges. Excluding these contributions to revenue the company’s revenue growth was approximately 27% in 2015 down from 39% in the previous year.

Shutterstock Signs Exclusive Deal With BFA

By Jim Pickerell | 457 Words | Posted 2/9/2016 | Comments
Shutterstock, Inc. has announced an exclusive global syndication deal with BFA, a leading lifestyle, fashion, art and entertainment content creation agency. Over 1.7 million editorial images in the BFA collection will now be available to Shutterstock’s Premier customers, which include some of the largest marketing communications companies and publishing houses in the world.

Want Higher Prices? Check Out Offset

By Jim Pickerell | 1545 Words | Posted 2/1/2016 | Comments
If you’re a photographer who licenses your work as RM because you believe that’s the way to earn the most money (or a reasonable fee) when your pictures are used, it’s time to take a look at Offset. Many photographers are so opposed to microstock and subscription that they refuse to consider anything connected in any way with Shutterstock. If it is a Shutterstock initiative then it must be bad.

Shutterstock Lowers Royalties For Enhanced Licenses

By Jim Pickerell | 526 Words | Posted 1/23/2016 | Comments
Shutterstock is not making enough money so they have decided to lower the royalties paid for Enhanced Licenses. Here's what it means for image creators.

Shutterstock Partnering With Optimizely and Sprinklr

By Jim Pickerell | 197 Words | Posted 1/22/2016 | Comments
In an effort to make it easier for more people to use Shutterstock imagery the company is partnering with Optimizely and Sprinklr. By integrating Shutterstock’s newest API directly into their platforms, customers of these organizations will be able to easily search, preview, and license from the Shutterstock collection. Contributors will earn a royalty each time an Optimizely or Sprinklr customer licenses one of their images.

Pond5 To Launch Video Subscription Offering

By Jim Pickerell | 283 Words | Posted 1/19/2016 | Comments
Pond5 is in the process of creating a collection of video clips that can be offered through low priced subscriptions. Contributors have the option of nominating their low-selling files for inclusion in the collection and will receive a minimum monthly royalties of $0.50 per item for every clip in the collection, regardless of downloads and usage.

Will Growing Your Image Collection Increase Sales?

By Jim Pickerell | 6605 Words | Posted 1/8/2016 | Comments
Most image creators believe that adding images to online searchable databases will grow downloads and sales. This is particularly true, when one assumes that the new images being added are better than the ones produced earlier because the image creator has improved through experience and has a better understanding of what customers want. However, an examination of the sales by iStock’s leading contributors indicates that adding images is often counter productive in terms of increasing downloads. In fact, contributors who add very few, or remove, images often show the greatest download-per-image in the collection.

iStock/Shutterstock Comparison

By Jim Pickerell | 889 Words | Posted 1/7/2016 | Comments
To better understand the potential for an iStock turnaround it is worth comparing iStock and Shutterstock downloads. At the end of my report on Shutterstock’s Q3 results I estimated the number of IOD (single image) and subscription downloads Shutterstock will have for 2015. For an explanation of how I calculated the iStock numbers see this story. The following chart compares the sales of these two companies.

iStock Photographer And Illustrator Comparisons

By Jim Pickerell | 6645 Words | Posted 1/6/2016 | Comments
Previously, I have supplied an analysis (here) and (here) of iStock’s downloads in 2015 and the number of images 430 of their leading contributors have in the collection. While 430 is only a small percentage of iStock’s more than 100,000 contributors this small group has somewhere between 55,070,000 and 58,554.000 downloads since the company’s founding in 2002. I believe this represents about one-third of iStock’s total downloads.

Top iStock Contributors Adding Fewer Images

By Jim Pickerell | 6455 Words | Posted 1/5/2016 | Comments
An increasing number of iStock’s most productive contributors have been dramatically reducing their production of new images in the last two years.