Articles by Jim Pickerell

What Are Current Assignment Rates?

By Jim Pickerell | 520 Words | Posted 1/11/2016 | Comments
One of the big questions for a freelance photographer approaching a new client is: “What should I charge.” What do others get for doing the same type of work? What has this client paid in the past? Recently, I was made aware of a web site called “Who Pays Photographers?” Photographers can go to this site, enter the name of a publication or organization they would like to work for and get some idea of what the organization has paid for previous jobs.

Will Growing Your Image Collection Increase Sales?

By Jim Pickerell | 6605 Words | Posted 1/8/2016 | Comments (1)
Most image creators believe that adding images to online searchable databases will grow downloads and sales. This is particularly true, when one assumes that the new images being added are better than the ones produced earlier because the image creator has improved through experience and has a better understanding of what customers want. However, an examination of the sales by iStock’s leading contributors indicates that adding images is often counter productive in terms of increasing downloads. In fact, contributors who add very few, or remove, images often show the greatest download-per-image in the collection.

iStock/Shutterstock Comparison

By Jim Pickerell | 889 Words | Posted 1/7/2016 | Comments
To better understand the potential for an iStock turnaround it is worth comparing iStock and Shutterstock downloads. At the end of my report on Shutterstock’s Q3 results I estimated the number of IOD (single image) and subscription downloads Shutterstock will have for 2015. For an explanation of how I calculated the iStock numbers see this story. The following chart compares the sales of these two companies.

iStock Photographer And Illustrator Comparisons

By Jim Pickerell | 6645 Words | Posted 1/6/2016 | Comments
Previously, I have supplied an analysis (here) and (here) of iStock’s downloads in 2015 and the number of images 430 of their leading contributors have in the collection. While 430 is only a small percentage of iStock’s more than 100,000 contributors this small group has somewhere between 55,070,000 and 58,554.000 downloads since the company’s founding in 2002. I believe this represents about one-third of iStock’s total downloads.

Top iStock Contributors Adding Fewer Images

By Jim Pickerell | 6455 Words | Posted 1/5/2016 | Comments
An increasing number of iStock’s most productive contributors have been dramatically reducing their production of new images in the last two years.

iStock 2015 Downloads: DOWN or UP?

By Jim Pickerell | 1251 Words | Posted 1/2/2016 | Comments
Where is iStock headed? In 2015 single image downloads were DOWN significantly compared to 2014, and 2014 was down compared to 2013. The company introduced subscriptions in April 2014 and that has had a major impact on the decline in single image sales.

Panoramastock Goes Public In China

By Jim Pickerell | 96 Words | Posted 12/24/2015 | Comments
Panoramastock has recently been listed on a small cap tech stock exchange called the NEEQ (National Equities Exchange and Quotations). The exchange is also called the New Third Board Stock. The company’s stock code is 834877.

Videoblocks To Market Discovery Channel Clips

By Jim Pickerell | 360 Words | Posted 12/23/2015 | Comments
In early January Videblocks will begin making clips from Discovery Channel’s, Discovery Access library available through Videoblocks Marketplace. Videoblocks launched Marketplace in April 2015, had 374,000 clips by August and now has over 880,000. The Discovery material will quickly push them over one million clips.

What Is Reality?

By Jim Pickerell | 881 Words | Posted 12/23/2015 | Comments
The newsmedia struggles with the concept of reality and unbiased reporting, but what is reality? Is reality what can be recorded on film? Is it a JPEG rather than a RAW file? Is it only what is recorded in a video regardless of what might have been happening moments before the video started recording? If a digital file has been adjusted, or manipulated, can it still be an accurate representation of the truth of a situation?

Comp Use Images And Search Algorithms

By Jim Pickerell | 515 Words | Posted 12/22/2015 | Comments
For agencies that offer subscriptions, Image-on-Demand and Enterprise options, how do “Comp Use” images affect search algorithms? There is an increasing trend driven by Adobe Stock and Shutterstock Enterprise to allow customers to download a lot of images for comp purposes and only pay for the ones they actually use in a final deliverable project.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.