Articles by Jim Pickerell

Global Ad Spend Trends

By Jim Pickerell | 663 Words | Posted 10/20/2015 | Comments
eMarketer forecasts that the total worldwide ad spend in 2015 will be $569.65 billion. Global digital ad spend will jump 18% compared with 2014 and reach $170.17 billion, or 29.9% of the total advertising market.

Newzulu Focuses On Video

By Jim Pickerell | 250 Words | Posted 10/15/2015 | Comments
Newzulu has decided to focus its news collecting operation on video. They will continue to accept still images, but will limit the number of photos to 20 shots per submission.

Mobile Creation’s Impact On Stock Photography

By Jim Pickerell | 669 Words | Posted 10/14/2015 | Comments
A discussion of how image creation with mobile devices is changing stock photography and the photography business will be feature of the Digital Media Licensing Association (DMLA) conference in New York on October 27th.

Masterfile Offers Inexpensive Subscriptions

By Jim Pickerell | 212 Words | Posted 10/14/2015 | Comments (1)
Masterfile is offering its customer a unique subscription plan to Crestock’s entire collection of 2.3 million photos, illustrations and vectors. Prices start at $50 a month to download 50 image with no daily download limits. For a one-year subscription commitment prices drop to as low as $37.42 a month to download up to 50 images per month.

Minden Pictures Wins Right To Sue John Wiley & Sons

By Jim Pickerell | 123 Words | Posted 10/14/2015 | Comments
Jacqueline Mahoney, an Associate with the McDermott Will & Emery law firm has reported that the U.S. Court of Appeals for the Ninth Circuit has reversed a district court decision and found that Minden Pictures, Inc. has the right to sue John Wiley & Sons, Inc. for the unauthorized use of stock images belonging to the photographers the agency represents.

Yuri Provides An Adobe Stock Analysis

By Jim Pickerell | 883 Words | Posted 10/13/2015 | Comments
After a long quiet period as a blogger, Yuri Arcurs has decided that it is time to comment on Adobe Stock. Yuri is generally considered the most successful microstock photographer. For many years he was a strong advocate of non-exclusive representation, and placed his images with virtually every microstock distributor.

25 Most Photographed Cities

By Jim Pickerell | 1063 Words | Posted 10/9/2015 | Comments
Using GPS data – both manually and automatically entered -- 500px has put together a selection of beautiful images from the 25 most photographed cities of the world. These images are worth enjoying.

How Publications Could Grow Revenue (And Have More To Pay For Photos)

By Jim Pickerell | 862 Words | Posted 10/7/2015 | Comments (1)
As more and more information consumers all over the world turn to the Internet for Information print publications are losing money. They can’t earn enough from Internet advertising to cover their costs. Traditionally, revenue from advertising has covered 50% or more of the total costs of operating a publication.

Questions For Braut At DMLA Conference

By Jim Pickerell | 545 Words | Posted 10/6/2015 | Comments
Scott Braut, Head of Content at Adobe, is scheduled to be the keynote speaker at the Digital Media Licensing Association (DMLA) (formerly PACA) annual meeting in New York on Monday October 26, 2015 at 9:00am. Single session passes for the keynote address only are available for $65. For more information, see here under events. (Hint: you may need to expand your window.)

Shutterstock To Distribute Red Bull Media House Video Collection

By Jim Pickerell | 257 Words | Posted 10/6/2015 | Comments
Shutterstock, Inc. and Red Bull Media House agree to market and license a remarkable video collection filmed at some of the most remote locations around the world. Customers of Shutterstock will have access to thousands of rare aerial, time-lapse, slow motion, adventure, wildlife and landscape footage, all with the simplicity of a royalty-free license.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.