Articles by Jim Pickerell

Visual Steam: Sales Resource for Content Licensing

By Jim Pickerell | 278 Words | Posted 8/16/2011 | Comments
Equidyne Holdings LLC, innovating in the field of digital and visual media, has announced the launch of a new subsidiary, Visual Steam. Visual Steam is a new kind of sales services organization supporting the content licensing and creative services industries. The company’s goal is to generate revenue for clients. Visual Steam offers contract sales services to handle all or part of a client's sales efforts, customized training programs, workshops and complimentary marketing services.
 

Image Search At picturemaxx

By Jim Pickerell | 1662 Words | Posted 8/12/2011 | Comments
The picturemaxx image search engine is unique in its approach to providing an image search experience that benefits customers – particularly editorial - as well as agencies trying to license images. The company is headquartered in Munich with offices in New York, London, Berlin and Vienna. Virtually all German speaking media customers (97%) use picturemaxx as their primary source for finding content. This story explores the advantages and disadvantages of this system for both the customer and the image creator.

Microstock Diaries: Microstock Expo & Conference

By Jim Pickerell | 138 Words | Posted 8/12/2011 | Comments
Lee Torrens and Amos Struck, leading microstock industry analysts, have organized the first ever, Microstock Expo and Conference that will be held in Berlin, Germany. The event is scheduled for 5-6 November 2011 at the andel’s Hotel Berlin and is likely to be the forerunner of regular annual events.

Back To School

By Jim Pickerell | 718 Words | Posted 8/9/2011 | Comments (2)
The 2011-12 school year is about to begin. The use of printed books is declining. Many school systems will expand their use of computer and iPads this school year. Beginning in kindergarten children will be taught using digital devices.

Management Changes At iStockphoto

By Jim Pickerell | 309 Words | Posted 8/5/2011 | Comments
iStockphoto COO Kelly Thompson will be moving from Calgary to Manhattan in September to become Senior Vice President, Product Development for Getty Images. He will lead a team of Getty Images and iStock Product Managers as they evolve the packaging and positioning of iStockphoto.com, Thinkstock.com, Photos.com and Clipart.com.

James West - Alamy Premium Accounts

By Jim Pickerell | 1030 Words | Posted 8/4/2011 | Comments (1)
Editor's Note: James West, CEO of Alamy, provided a detailed explanation of the company's Alamy Permium Account strategy on the Alamy blog. For more information about this read our story published last week and  contributor comments on the Alamy blog.

Use Pricing: What The Industry Needs

By Jim Pickerell | 1401 Words | Posted 8/4/2011 | Comments (5)
It’s time to institute a new pricing model. In the ‘80s the only pricing model was Rights Managed (RM), but the term itself wasn’t even invented until the ‘90s. Back then every price was based on usage and there was no other option. In the early ‘90s Royalty Free (RF) was introduced. In the early 2000s microstock came into existence. Now, it is time to introduce a fourth model which I will call Use Pricing (UP). The following would be some of the characteristics of Use Pricing.

Professional vs. Amateur

By Jim Pickerell | 965 Words | Posted 8/3/2011 | Comments (4)
In May Peter Phun published an article on BlackStar Rising entitled “It’s Time for Pro Photographers and Hobbyists to Call a Truce.” The article has received a lot of comments. I would like to weigh in with my thoughts on the difference between professionals and non-professionals.

Competing In Today’s Market

By Jim Pickerell | 1481 Words | Posted 7/29/2011 | Comments (4)
In certain segments of the stock photo market Alamy has been experimenting with both price points and the nature of licenses in an effort to grow sales and stem the tide of customers moving to microstock. One particular segment where they have seen a significant decline in sales is travel. Recently, one of Alamy's travel customers outlined for me the details of Alamy's new offer. This story examines the issue.

Do You Love To Keyword?

By Jim Pickerell | 270 Words | Posted 7/28/2011 | Comments (3)
In the digital world everyone loves to work for free. Particularly when it is an opportunity to help someone else earn money as a result of their efforts. With that in mind Magnum Photos is looking for volunteers to help them tag their online archive. If you’re interested sign up here.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.