Articles by Jim Pickerell

ASMP Hosts Meetup at PhotoPlus Expo

By Jim Pickerell | 124 Words | Posted 10/26/2010 | Comments (1)
Agency professionals, service providers, photographers and those interested in stock licensing are invited to the ASMP Meetup between 5:00pm and 6:30pm in the Javits Center Cafeteria on Friday, October 29. Everyone interested in stock photography is invited; ASMP membership is not required.

Alamy Seeks Heavy for News Division

By Jim Pickerell | 159 Words | Posted 10/25/2010 | Comments
Alamy is seeking an industry heavyweight to develop a worldwide news division.

Pricing Future Magazine Uses

By Jim Pickerell | 2344 Words | Posted 10/25/2010 | Comments (2)
“Our contention is that the iPad version of a magazine is part of the rate base of that magazine,” said Condé Nast vice president of editorial operations Richard Levine at the recent conference of the Picture Archive Council of America. “A new strategy for acquiring content is needed because it will be impossible to anticipate how imagery initially acquired primarily for print use might be repurposed,” he continued. This is not unique to Condé Nast issue, but rather a position other publishers have already taken or will need to take in the near future.

iPad and the Future

By Jim Pickerell | 1644 Words | Posted 10/22/2010 | Comments (1)
Richard Levine’s keynote address at the PACA International Conference, “The Impact of the iPad and the Future Use of Content,” raised a number of critical issues for the stock photo industry.

Join the Fight Against Online Copyright Infringement

By Jim Pickerell | 473 Words | Posted 10/21/2010 | Comments (2)
A new piece of legislation, “Combating Online Infringement and Counterfeits Act,” is now working its way through U.S. Senate hearings. Now is the time for anyone interested in copyright protection to contact their senators and congress men or women.

Ad Growth Suprises Analysts, Still Behind Pre-Recession Numbers

By Jim Pickerell | 409 Words | Posted 10/20/2010 | Comments
Advertising growth is continuing to surprise analysts. ZenithOptimedia has upgraded its forecast for global ad growth in 2010 from 3.5% to 4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this positive news comes somewhat qualified.

Collecting for Infringement: PicScout Helps Hawaiian Art Network Grow Revenue

By Jim Pickerell | 371 Words | Posted 10/13/2010 | Comments
PicScout’s Image Tracker software has helped Glen Carner’s Hawaiian Art Network dramatically grow revenue in less than a year by locating infringements and assisting in the collection of appropriate fees for unauthorized uses. Currently, revenue recovered from infringements accounts for about 50% of Hawaiian Art Network’s income.

How Unemployment Hurts The Employed Professional Photographer

By Jim Pickerell | 798 Words | Posted 10/11/2010 | Comments (2)
Unemployment in the United States may be affecting freelance photographers in some not so obvious ways. While many photographers and designers have either lost their jobs or are under employed what we often forget is that those who still have viable businesses may now be competing with the unemployed as they produce new images as a way or earning a little extra cash.

Is There Any Such as the Newspaper Business Anymore?

By Jim Pickerell | 240 Words | Posted 10/8/2010 | Comments
Dallas Morning News publisher Jim Moroney III recently sent his staff a memo that said: “We’re no longer a newspaper company. We’re a news media company. The newspaper is just one way we package and distribute the content we publish.”

Ethics In The Textbook Publishing Business

By Jim Pickerell | 2108 Words | Posted 10/6/2010 | Comments (4)
Photographers whose business it is to produce stock images that are designed for use in textbooks should IMMEDIATELY look for another line of work. For years the major textbook publisher -- not fly by night organizations -- have been paying fees based on minimal press runs. Then, with no regard whatsoever for the written contracts they executed with the sellers, they have made extensive additional uses of the images without making any attempt to compensate the image creators in any way for the use that exceeded the original license agreement. These additional uses have resulted in millions of dollars of extra revenue for the publishers. Such actions were not occasional oversights, but policy.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.