Articles by Jim Pickerell

The Stock Photo Lottery

By Jim Pickerell | 903 Words | Posted 2/22/2010 | Comments (7)
Usage-based pricing is not going away; there will always be some demand for exclusive uses, for which customers will be willing to pay significant amounts of money. The question is how much and whether or not it is wise for most photographers to chase these customers.

SAA Seeks Survey Participants

By Jim Pickerell | 101 Words | Posted 2/22/2010 | Comments

Demand for Photography to Change

By Jim Pickerell | 1088 Words | Posted 2/18/2010 | Comments (2)
A huge percentage of all professional imagery licensed is used in one way or another to promote a product or service. But advertisers have recognized that the old ways of promoting are no longer working. They are aggressively searching for new and better ways to reach consumers. Advertisers' decisions dramatically impact future demand for photography, as well as where and how it will be used.

How Important is Image Uniqueness?

By Jim Pickerell | 917 Words | Posted 2/15/2010 | Comments (2)
In "Handshakes, Challenges and Success as a Stock Photographer," John Lund argues that photographers should shoot the old tried-and-true concepts but in a new and different way. As photographers strive to create unique images, it might be instructive to take one concept--handshakes, to follow Lund's example--and understand what the competition is like in the market today.

Alamy: GBP8 Million to Contributors in 2009

By Jim Pickerell | 248 Words | Posted 2/11/2010 | Comments
Alamy has announced that it paid out over GBP8 million (approximately $12.5 million) to its contributors in 2009. The company has not reported gross revenue for the 4th quarter.

RM, RF or Micro?

By Jim Pickerell | 1228 Words | Posted 2/9/2010 | Comments (7)
I was recently asked: "If you were shooting stock (hey, maybe you are...), would you be shooting for rights-managed, royalty-free, microstock or some combination?"

Will iPad Boost Stock Photo Licensing?

By Jim Pickerell | 1159 Words | Posted 2/8/2010 | Comments (2)
A San Francisco-based photographer recently asked: "There is a lot of speculation about tablets like the Kindle and the iPad possibly leading the way for more image use and therefore a possible boon to stock-photo licensing. Do you have any thoughts on that?"

What will Thinkstock Mean for iStockphoto?

By Jim Pickerell | 980 Words | Posted 2/5/2010 | Comments (1)
There is a lot of concern among iStockphoto contributors as to whether Getty Images' new Thinkstock venture will benefit them or result in reduced revenue overall as sales on the main iStockphoto site decline. This particularly worries exclusive photographers. Calculating the potential loss is very complex, but photographers must hope that none of iStock's volume customers turn to Thinkstock and that a large percentage of Shutterstock customers will start rushing to Thinkstock. To be successful, Getty must capture more revenue from Shutterstock customers than they lose as a result of customers leaving iStockphoto and Getty Images to buy subscriptions.

SpiderPic Helps Buyers Compare Prices

By Jim Pickerell | 1058 Words | Posted 1/29/2010 | Comments (2)
SpiderPic, a division of the Israel based company Ginipic, has launched a new service to help image buyers find the cheapest source for microstock images. This is accomplished by simultaneously searching across multiple sites for specific images.

Corbis Moves RM Off Veer

By Jim Pickerell | 517 Words | Posted 1/28/2010 | Comments
Corbis has notified photographers with rights-managed images on Veer that the company will be moving all that imagery to the Corbis site in 2010 to more "strategically differentiate their two stock photography brands." The rights-managed imagery that has been placed on channel partner sites around the world will continue to be marketed through those sites.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.