Articles by Jim Pickerell

Stock Photo Prices - Corporate Annual Reports

By Jim Pickerell | 304 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for corporate annual and quarterly reports.

Stock Photo Prices - Packaging

By Jim Pickerell | 529 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for packaging. Because packaging comes in many different shapes and sizes, it is often difficult to base the price on page size (1/4-page 1/2-page, etc.) We recommend that you find out as much as possible about the overall package and how your image will appear on it before establishing a price. It is often useful to ask to see a layout of how the image will be used.

Stock Photo Prices - Hang Tags

By Jim Pickerell | 230 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for hang tags. Hang Tags are usually attached to items like clothing or sunglasses, where the product may not be sold inside packaging, but the manufacturer still wants to associate the product with some image.

Stock Photo Prices - Television

By Jim Pickerell | 586 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages in television for both advertising and editorial usages.

Stock Photo Prices - Corporate Editorial

By Jim Pickerell | 347 Words | Posted 9/5/2008 | Comments
Magazines and newspapers published by a corporation, institution or fraternal organization are know as house organs. When house organ distributed to member of an organization other than employees they are considered external, as the members are essentially their customers. The term "Internal House Organ" is used to refer to those publications that are distributed to employees only. It is important to clarify who the audience is in order to set the price. This story provides charts with prices based on the size of usage and the circulation.

Stock Photo Prices - Brochures

By Jim Pickerell | 390 Words | Posted 9/3/2008 | Comments
This article provides information on how to price stock photo usages for all types of brochures, catalogs, direct mail pieces, single sheet flyers and promo cards.

Stock Photo Prices - Advertising/Magazines

By Jim Pickerell | 2225 Words | Posted 9/2/2008 | Comments
This article provides information on how to price stock photo usages for advertising in National, Regional or Local magazines.

Microstock Propaganda: All Users Are Created Equal

By Jim Pickerell | 812 Words | Posted 8/29/2008 | Comments (5)
When professionals object to microstock, they are not asking microstock contributors to stop selling images. Most professionals do not have a problem with images being made available for small uses at extremely low prices. Most are also not afraid of competition on a level playing field. All professionals really want is for amateurs to stop allowing themselves to be exploited by wealthy buyers.

Microstock Propaganda: "No Impact on Top Pros"

By Jim Pickerell | 642 Words | Posted 8/27/2008 | Comments (3)
It seems that every amateur who's made a few bucks selling microstock writes a blog extolling the virtues of microstock and encouraging other amateurs to try selling their images. I've got no problem with them telling their stories. But in their enthusiasm to encourage others, they often put out inaccurate information about the effects microstock is having on those trying to make a living shooting stock images.

RF or RM: Photographer's Dilemma

By Jim Pickerell | 690 Words | Posted 8/26/2008 | Comments (1)
Companies that previously specialized in royalty-free licensing are now asking photographers to offer their new production as rights-managed content. Photographers are questioning whether or not this is a wise idea. Photographers worry that customers will not go to RF companies to buy RM--and if they do, they may not be willing to pay RM prices.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.