Articles by Jim Pickerell

Picture Researcher Needed

By Jim Pickerell | 1257 Words | Posted 8/6/2018 | Comments
Recently, I received a call from the developer of a real estate website who is looking for a picture researcher to help him find images to illustrate the stories he will publish on his website. He is looking for “free” pictures, but has determined that it takes too much time, and is too much hassle, to do the research on the free sites himself. He is willing to pay someone to do that research, but not pay for the photographs.

NY Daily News Photographers Terminated

By Jim Pickerell | 361 Words | Posted 8/3/2018 | Comments
The New York Daily News a daily tabloid newspaper founded in 1919, and as of May 2016 the United States’ ninth-most widely circulated daily newspaper, eliminated the jobs of all 10 staff photographers as of July 23, 2018. In addition to the photographers two photo editing staff positions were also eliminated.

Model Releases: A Cautionary Tale

By Jim Pickerell | 516 Words | Posted 8/2/2018 | Comments
Photographers know they must have signed model releases for any non-news pictures they want to offer for licensing as stock photos. Commercial stock agencies like Getty Images or Shutterstock won’t accept photos unless they are accompanied by a signed release. But, do the photographers, or the models have any idea how the pictures might be used? Caution! Don’t let any of your models read The Indian Express story about Shubnum Kahn’s modeling  experience.

Shutterstock Q2 2018 Financial Results

By Jim Pickerell | 933 Words | Posted 8/1/2018 | Comments
Shutterstock has reported Q2 2018 revenue of $156.6 million up $22.6 million or 16.9% compared to Q2 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) Revenue per download averaged $3.41 per image, an increase of 12% over Q2 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

Getty: More Concentration On Exclusive RM

By Jim Pickerell | 1158 Words | Posted 7/31/2018 | Comments (2)
Getty is contacting its RM photographers with non-exclusive or co-exclusive agreements and asking them to convert all their images in the Getty collection to exclusive so Getty will be the only organization that can license rights to use the images. This may be a particularly difficult decision for photographers with co-exclusive arrangements if they typically license a fair number of uses directly to clients annually. All those future sales will be lost.

Beer Stock

By Jim Pickerell | 681 Words | Posted 7/30/2018 | Comments
According to The Takeout Anheuser-Busch has launched two Royalty Free collections of stock images featuring properly served beer, with diverse consumers and brewers, and myriad beer styles all found in contemporary settings on the free sites Pexels and Unsplash.

Who Are The Users Of Stock Photography?

By Jim Pickerell | 597 Words | Posted 7/27/2018 | Comments
I was asked recently if I had a breakdown of the stock images uses by various categories of industry users. The answer is NO, and as far as I know no one else has done that type of analysis. However, it occurred to me that it might be useful to develop some broad general ideas of what the breakdowns might be.

Will An ICL Work?

By Jim Pickerell | 2681 Words | Posted 7/27/2018 | Comments (1)
Sheron Resnick of 20/20 Software has sent a brief note with very cogent arguments as to why my ideas for an Image Creator Locator are impractical and probably won’t work. In this story I would like to examine some of her concerns and criticisms and offer some thoughts on each of the issues mentioned.

Avoiding Infringements Rather Than Chasing Unauthorized Users

By Jim Pickerell | 1899 Words | Posted 7/25/2018 | Comments (2)
The biggest problem for the stock photography industry today is that in order to make customers aware that photos exist they must be online. Once online, anyone can easily grab and use them.? If the image is on the photographer’s, or a stock agency site, most users would infer that they should contact the photographers or agency and ask permission. But, more often than not, the picture is seen on Facebook, Pinterest, Instagram or some other site. No one, just looking at the image is sure whether it can be legally used or not. And if it should be licensed where to go to do that.

Fair Use or Infringement?

By Jim Pickerell | 325 Words | Posted 7/24/2018 | Comments (1)
The legal definition of “Fair Use” is open to a lot of interpretation by courts. in Brammer v. Violent Hues Productions, LLC, a Northern District of Virginia court recently found in favor of Fair Use. If this decision becomes legal precedent then photographers should assume that if one of their images can be found on the Internet, or anywhere else, anyone can use it for free.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.