The use of images for educational purposes has always been about 20% of
the total market for stock images. For some agencies and photographers,
educational sales represent a much higher percentage of their gross
revenue. However, as a result of technological developments and industry
consolidation, it has become extremely difficult for creators to earn
enough from licensing images for educational uses to enable them to
continue to produce imagery for this purpose.
iStockphoto has been working on a way to use language and country data to deliver more locally relevant results since last year.
On Monday, the Getty Images-owned microstock leader delivered on this
promise. The company also launched a new editorial product offering.
PhotoShelter offers new free training video.
Google is working on ways of addressing the problem of
infringing online content. The company is making four changes it plans
to implement over the next few months.
Many photographers are advised to develop a specialty and find an
undeveloped niche as a way to deal with the oversupply of imagery. John
Lund presents the case against a stock photo niche and argues that
financial success will come to the photographer who can best create
images that illustrate major concepts and compete successfully with the
other images.
Today, press release marketing presents the artist with another low cost
opportunity to promote their artwork. If done properly, press release
marketing will bring traffic to the artist’s website, help in building
and maintaining an artist’s brand and will eventually create incoming
links to the artist’s website, thus, enhancing it’s SEO and gaining a
higher page rank too.
The NY subscription microstock has financed wells to provide clean drinking water for 1,500 villagers in the Amhara region of Ethiopia.