Phrases like “it’s not all doom and gloom” pop up often, but those who offer such encouraging analysis are typically in the top tier of the profession. While their experience is certainly real and laudable if not amazing, is it representative enough to be touted as a roadmap to a successful career? Common sense, economics, mathematics and every available source of statistical information says no.
Alamy is celebrating an upcoming milestone with a contest. The company has also joined a growing list of photo distributors to offer iPad apps.
In the fall of 2009, I estimated the size of the worldwide market
for still images and illustrations at about $1.45 billion. In the last
12 months, overall sales have probably remained about the same, with a
few companies seeing sales growth, mostly from taking market share from
those that have gone out of business.
Getty Images has launched a new brand, Archive Photos.
It is the child of Getty’s Hulton Archive, which the company says is
the largest commercial archive on the market, containing more than 80
million images that date back to 1860.
When I published “Top Pros Stop Shooting” in my other newsletter Selling-Stock received an unusual number of comments from industry leaders. Most of those who commented had some disagreement with
the positions I took in the article. Since PhotoLicensingOptions readers will have missed
seeing these comments, I have printed them here along with an editorial response.
“
Top Pros Stop Shooting”
received an unusual number of comments, most of which disagreed with
the opinion presented in the article. Since some of you may have missed
these, here they are—along with an editorial response.
Today, a lot of businesses get marketing and branding mixed up. They
are confused as to what the differences are, what they both mean or they
try promoting their business with one and without the other. Simply
put, marketing is how you reach your target market with advertising,
promotions and public relations. Marketing is showing the world with
what you do. Branding is who you are or what the world thinks you are.
Every time a prospect or a potential customer makes contact with you in
person, print, virally or by other means, they are formulating an
opinion of you as a brand.