Online U.K. music-licensing company Ricall and BBC Motion Gallery have reached an agreement to cross-promote each other's product lines. Ricall's inventory contains 4 million tracks, including all of the U.K.'s top 40 and the U.S.' top 100, as well as independent music. BBC's archive, which contains more than 500,000 hours of footage.
ZUMA Press, a California-based photojournalism agency, is now representing the daily photographic production and archive of The Los Angeles Daily News.
Buyers want a simple, easy-to-use pricing system that allows them to use any image they can find at a price they can afford. None of the existing pricing systems adequately addresses this issue.
InformationWeek has ranked Getty Images seventh in its list of 500 most innovative corporate users of information technology. Getty Images is the highest-scoring company in the media and entertainment category.
Because value received should be the basis for pricing image use, just as it is for pricing uses in these other areas of commerce. When a customer asks why you charge them more than you're charging "X" to use a particular image, the answer is that in your judgment, the customer is receiving more economic benefit.
The explosion of growth in content means the average return per image (RPI) will fall. However, it is no less expensive to produce images than it used to be. In the last four years, Getty's gross revenue from still-image licensing has grown about 50%, but not nearly as fast as the number of images added to the collection. As a result, image suppliers must produce more images each year just to stay even.