Articles by Jim Pickerell

Stock Photo Prices - Corporate Annual Reports

By Jim Pickerell | 304 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for corporate annual and quarterly reports.

Stock Photo Prices - Packaging

By Jim Pickerell | 529 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for packaging. Because packaging comes in many different shapes and sizes, it is often difficult to base the price on page size (1/4-page 1/2-page, etc.) We recommend that you find out as much as possible about the overall package and how your image will appear on it before establishing a price. It is often useful to ask to see a layout of how the image will be used.

Stock Photo Prices - Hang Tags

By Jim Pickerell | 230 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages for hang tags. Hang Tags are usually attached to items like clothing or sunglasses, where the product may not be sold inside packaging, but the manufacturer still wants to associate the product with some image.

Stock Photo Prices - Television

By Jim Pickerell | 586 Words | Posted 9/5/2008 | Comments
This article provides information on how to price stock photo usages in television for both advertising and editorial usages.

Stock Photo Prices - Corporate Editorial

By Jim Pickerell | 347 Words | Posted 9/5/2008 | Comments
Magazines and newspapers published by a corporation, institution or fraternal organization are know as house organs. When house organ distributed to member of an organization other than employees they are considered external, as the members are essentially their customers. The term "Internal House Organ" is used to refer to those publications that are distributed to employees only. It is important to clarify who the audience is in order to set the price. This story provides charts with prices based on the size of usage and the circulation.

Stock Photo Prices - Brochures

By Jim Pickerell | 390 Words | Posted 9/3/2008 | Comments
This article provides information on how to price stock photo usages for all types of brochures, catalogs, direct mail pieces, single sheet flyers and promo cards.

Stock Photo Prices - Advertising/Magazines

By Jim Pickerell | 2225 Words | Posted 9/2/2008 | Comments
This article provides information on how to price stock photo usages for advertising in National, Regional or Local magazines.

Microstock Propaganda: All Users Are Created Equal

By Jim Pickerell | 812 Words | Posted 8/29/2008 | Comments (5)
When professionals object to microstock, they are not asking microstock contributors to stop selling images. Most professionals do not have a problem with images being made available for small uses at extremely low prices. Most are also not afraid of competition on a level playing field. All professionals really want is for amateurs to stop allowing themselves to be exploited by wealthy buyers.

Microstock Propaganda: "No Impact on Top Pros"

By Jim Pickerell | 642 Words | Posted 8/27/2008 | Comments (3)
It seems that every amateur who's made a few bucks selling microstock writes a blog extolling the virtues of microstock and encouraging other amateurs to try selling their images. I've got no problem with them telling their stories. But in their enthusiasm to encourage others, they often put out inaccurate information about the effects microstock is having on those trying to make a living shooting stock images.

RF or RM: Photographer's Dilemma

By Jim Pickerell | 690 Words | Posted 8/26/2008 | Comments (1)
Companies that previously specialized in royalty-free licensing are now asking photographers to offer their new production as rights-managed content. Photographers are questioning whether or not this is a wise idea. Photographers worry that customers will not go to RF companies to buy RM--and if they do, they may not be willing to pay RM prices.