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In March we reported that an ACSIL survey
of stock footage distributors concluded that globally $550 million in revenue was generated from the licensing of stock footage in 2014. The 53-question survey was sent to over 400 companies that license stock footage and 90 responded. The following is an executive summary of the results.
The European Commission has sent a Statement of Objections to Google alleging the company has abused its dominant position in the markets for general Internet search services in the European Economic Area (EEA) by systematically favoring its own comparison shopping product in its general search results pages. The Commission's preliminary view is that such conduct infringes EU antitrust rules because it stifles competition and harms consumers.
I received a note from a stock photographer who was one of the more successful full-time image producers in the 1990s and early 2000s. He called my attention to a CNN story about “Workers Striking For $15 An Hour.” He is envious of those who will earn $15 per hour for their work. He is looking for a new career because he can no longer earn anywhere near $15 an hour in present value for the time and effort he puts into producing new images.
Most Rights Managed stock images can be used in many different non-conflicting ways by a variety of customers. The theory behind RM licensing is that the fee charged to use an image should have some relation to the value the customer receives from the use. RM photographers are encouraged to carefully negotiate, and spell out in detail in a license, the rights and limitations of each use. It is assumed that an honest customer will then track its usage. If the customer wants to make additional use of the same image the customer will then come back and negotiate an additional license. Is that working?
he Bridgeman Studio
has launched its second annual Awards competition with a theme of “The Great Outdoors
If you’re goal is to earn a significant portion of your livelihood from the images you produce, and you already have a significant number of the best image you know how to produce with all the agencies and distributors who represent your work, does it make sense to regularly add even more images of the same general subjects to these collections?
, unveiled two new types of video content today—Backlots
. Provided by partner CT Image
, these digital backlots allow editors to flawlessly simulate background scenery from 25 of the world’s major cities in their video productions.
If you’re thinking about submitting images to Shutterstock you might want to check out the next ShutterTalk Live streaming workshop, “Preparing Your First Photo Submission
,” on Thursday, April 9 at 11am EST.
continues to make it easier customers to get the images they need via their subscription products. Until last week customers that purchased a subscription were limited to 25 downloads a day and a maximum of 750 per month for customers in the U.S. and Canada.
A photojournalist’s goal should be to supply the publications they work for with the best possible image that accurately reflects what they saw. If readers are to trust newspapers and magazines they must know that the images and information provided are an accurate representation of what really happened.
In August 2014 EyeEm
announced that it would be introducing a “Market” aspect to its social media site. Market has finally been launched. EyeEm was established in 2011 and currently has over 13 million users who post photos taken with their cell phones and comment on each other’s work. It is unclear how many images are on the site.
One of the biggest problems for stock photographers is the percent of their images in major collections that haven’t been shown to any customer for years. I suspect that most of the major distributors aren’t even tracking this figure. If I had to guess I would estimate that as many as half the thumbnails in most online collections have not been viewed by any customer in the last two years.
Global crowd-sourced media platform and live-streaming company, Newzulu
, and mobile photo and video crowdsourcing service Scoopshot
, have partnered to collect and market citizen generated content and offer untapped revenue opportunities to brands and publishers around the world.
In mid-February Alamy published changes in its standard contract that were due to go into effect April 1st (45 days later). A number of photographers, particularly in the UK, had issues with certain clauses and a lively discussion ensued on the EPUK
In preparation for the BAPLA
Focus on Copyright event in London on May 14, 2015, BAPLA is surveying its membership on the standards and pricing members employ for Web, Social Media and App use.
has announced its debut into the stock photography industry. The New York-based agency offers the editorial and commercial photography market high-end imagery that is tastefully curated with authentic real life moments.
I’m getting more frequent requests from long/short hedge fund investors about Getty Images’ turnaround potential in 2015. Getty’s $550 million of 7 percent unsecured notes due in October 2020 are selling for approximately 50 cents on the dollar. Investors are trying to determine if that is a good price, or if they could go even lower. (Getty also has about $2 billion in additional debut.) Here’s some of what I tell them.
Back in the early 2000s Graphic Designers started complaining that Royalty Free stock was too expensive and began looking for less expensive ways to get the photos and illustrations they needed for their projects. That was the birth of microstock. Now Christian Toksvig, former Getty Images VP, Christian Toksvig,, thinks there is new demand for still lower prices. He has founded StockUnlimited
and is offering unlimited vector downloads for $9.99 per month.
According to Meredith Kopit Levien, New York Times EVP of Advertising, speaking to OMMA SXSW in Austin, TX recently, “Last year the Times did about $180 million in digital advertising and almost that much in digital subscriptions. That puts us at a digital business that’s in the $350 million range."
Royalty free stock image agency Novel Expression
and Jenn LeBlanc of Illustrated Romance
are launching the Exclusive Jenn LeBlanc for Novel Expression collection. The initial collection will feature images of male and female same sex couples in both contemporary and historical costumes.
Houghton Mifflin Harcourt (HMH) has started requesting images directly from some very experienced stock photographers and offering them $300 for all-future-rights, including copyright
, to any image they select.
Under the title “Imagestate Media Partners Limited – In Liquidation” the Joint Liquidator in the UK reported on 6 March 2015 that Imagestate had been liquidated.
Bond traders are asking “If Getty Images changed its name, but had all the same content and pictures, would this have a significant impact on sales/marketing?” The reason for this question is that revenue has been declining for Getty for at least eight quarter and it is becoming increasing apparent that there is likely no way to turn the business around.
iStock by Getty Images will stage the UAE's first ever iStockalypse event in Dubai from 26 thru 28 March, 2015. Specifically chosen as a fitting venue to mark the 10th anniversary of iStockalypse events, iStockalypse Dubai will bring together a select group of both local and global photographers and videographers for three-days of creative shoots and visually themed talks.
Stock photography is a two-sided market. For the most part image producers need a distributor to make potential customers aware of their work. Image buyers need distributors to make it easier for them to find what they need when they need it. The distributor needs to cover its cost of providing the service and make a profit. But the distributor must also manage the delicate balance between what customers are willing to pay and generating enough royalty for contributors to encourage them to continue to produce.