UK Football Association Selects SilverHub and Shutterstock As Photographer and Distribution Partners

By Jim Pickerell | 561 Words | Posted 3/16/2018 | Comments
The Football Association (FA), the governing body of English Football, has announced that it has awarded SilverHub Media UK Ltd. (SilverHub) and Shutterstock, Inc. an exclusive multi-year agreement to cover photography, distribution, and syndication services around key events and activities.

Trade Organizations In Europe Call On EU To Stop Framing

By Jim Pickerell | 1164 Words | Posted 3/15/2018 | Comments
In a joint letter to the European Parliament Legal Affairs Committee these trade organizations CEPIC, EFJ, EVA, and Pyramide Europe are calling European legislators to urgently correct the theory of law used by the Court of Justice of the European Union (CJEU) involving the use of framing/embedding technology on the Internet.

Masters of Photography Classes

By Jim Pickerell | 879 Words | Posted 3/14/2018 | Comments
Masters of Photography (MoP) has announced the launch of its first online video masterclass with legendary photographer Joel Meyerowitz. Masters of Photography is a new and unique online learning platform which brings together some of the worlds most acclaimed photographers; the Masters. Students can enjoy an unprecedented insight into the way the Masters work during intimate lessons that capture their knowledge, ethos and philosophy.

Do Buyers Need Unique Images?

By Jim Pickerell | 1029 Words | Posted 3/13/2018 | Comments
Marketers are often told that the images they use in their marketing materials should be “unique” – whenever possible unique to their own business. In theory, that is one reason why so many experts claim that stock images are bad. But, is that true? Do most image user follow this advice?

Shutterstock Expands Leadership Team

By Jim Pickerell | 493 Words | Posted 3/13/2018 | Comments
Shutterstock, has announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as Chief Human Resources Officer.

More 2018 Visual Trends

By Jim Pickerell | 666 Words | Posted 3/12/2018 | Comments
I have been looking at some of the Visual Trends 2018 reports. I hope they are helping customers because I don’t think they are doing much for image creators. Take Getty’s trend report which evidently came out of the UK office. They say, “our Creative team analyzed 1 billion searches and 400 million imagery downloads on, studied advertising trends, and examined pop culture shifts to predict three defining visual trends of 2018.

Calculatings Fees & Damages For Stolen Images

By Jonathan Appleby | 893 Words | Posted 3/8/2018 | Comments (2)
Trying to decide how much you should charge for your image can be a bit like asking “how long’s a piece of string?” At Copytrack we help photographers get paid for uses of their work. When using us a photographer receives around 360 EURO ($443) for each one of their images successfully licensed.

Changing Photography Business

By Jim Pickerell | 1766 Words | Posted 3/7/2018 | Comments
Over 60 years ago I decided that because I enjoyed taking pictures I wanted to pursue photography as a way of earning my living. I’ve had a great career, but as a profession things have changed dramatically. For anyone starting out today it is much more difficult to get a foothold – and much less likely that you will ever earn reasonable money – taking pictures for a living.

Photo Sales Trends In China

By Dimmy Ran | 1836 Words | Posted 3/5/2018 | Comments
Every six months Dimmy Ran, Creative Content Director of HelloRF, a subsidiary of ZCOOL, prepares a detailed analysis of the search behaviors and sales trends of their Chinese customers. This information is sent to HelloRF contributors with the hope that it will help then create more competitive stock image content. While this information is specific to Chinese customer demand, it may also have relevance to customer demand in other countries around the world.

ImageBrief Closing Down

By Jim Pickerell | 619 Words | Posted 3/1/2018 | Comments (3)
After six years of connecting advertising agencies and brands with image creators ImageBrief has announced that they are closing down their marketing services. Effective March 1, 2018 when photographers who have subscribed to the service login the only page available to them is the one where they may download information about their licenses. No other website pages are operational. No new “Briefs” will be offered.

Travel Addicts: Photographer Couple Enlist Copytrack to Fight Image Theft

By Jonathan Appleby | 826 Words | Posted 2/28/2018 | Comments
Lance and Laura Longwell made it their life mission to travel. Despite both working 9 to 5s they found time to explore the world and in doing so set up, an amazing site full of their adventures and stunning images from all corners of the globe. However, they soon had issues with image theft as their images were being used without permission. The Travel Addicts turned to Copytrack, the online compensation recovery portal, for help.

Growing Revenue At Shutterstock

By Jim Pickerell | 820 Words | Posted 2/27/2018 | Comments
A Shutterstock investor asked me recently, “What can Shutterstock do to grow revenue?” He went on, “worldwide, the number of customers willing to actually pay for the images they use seems to be flat, not growing. Shutterstock cut prices In 2017. Downloads were up less than 2% compared to 2016. Meanwhile, they added enough new images to grow their collection by 46% in 2017 compared to 2016. Art directors say the size of the collection is making it harder, not easier, for them to search and find what they need. AI doesn’t seem to be solving the search problem."

VCG Acquires 500px

By Jim Pickerell | 522 Words | Posted 2/26/2018 | Comments
Visual China Group (VCG) announced on Monday, February 26th that it has acquired 100% of 500PX, INC. (500px) shares through its wholly-owned subsidiary, VCG Hong Kong LTD. 500px is one of the leading online visual creative communities in the world, founded in 2009 and based in Toronto, Canada. With more than 13 million professional and hobbyist photographers from over 195 countries and regions, the 500px community has produced over 120 million unique images diversity and creative trend. 500px is renowned globally for its community, image licensing, and custom photography.

Proof of Existence Is Not Proof of Ownership

By Joe Naylor | 881 Words | Posted 2/26/2018 | Comments
There is a dangerous movement afoot; the idea that registration of your images on the blockchain is a cheap and simple alternative to registration with the United States Copyright Office.  It is not.

Shutterstock’s Average Price Increases: What Do They Mean?

By Jim Pickerell | 946 Words | Posted 2/23/2018 | Comments
The numbers Shutterstock put out yesterday got me thinking. Is it really possible for the average price per download to steadily rise in a year when they have introduced new 10 and 50 image packs at lower costs to the customers?  Do the download figures really mean the customers are using more of every category of imagery?

Depositphotos Launches The Focused Collection

By Jim Pickerell | 312 Words | Posted 2/23/2018 | Comments
Depositphotos, a global stock photography, stock footage and editing tools provider, has launched the Focused Collection, a marketplace of more than 400,000 premium images by selected artists which have previously never been available on stock photography platforms. The company partnered with 500px, Image Source Premium, Westend61, StockFood, MintImages and other major agencies to bring to life this collection of rare and authentic images, aiming to serve the needs of editors, websites, advertising agencies and corporate clients.

Shutterstock 2017 Financial Results

By Jim Pickerell | 1069 Words | Posted 2/22/2018 | Comments
Shutterstock has reported Q4 2017 revenue of $151.8 million up $21.7 million, or 16.6% on a constant currency basis, compared to $130.2 million in Q4 2016. The revenue was also up $10.7& million from Q3 2017. Revenue per download averaged $3.33 per image, an 11% increase over Q4 2016. About 27% of revenue, or roughly $150.4 million, was paid out in royalties to contributors.

Shutterstock Invests In ZCool, Sells Webdam

By Jim Pickerell | 357 Words | Posted 2/22/2018 | Comments
Shutterstock, Inc. has announced that on January 4, 2018, the Company invested $15.0 million in convertible preferred shares issued by Zcool Network Technology Limited ("Zcoolto”). Zcool's primary business is the operation of an e-commerce platform in China whereby customers can pay to license content contributed by creative professionals. The platform has nearly six million registered users. Zcool has been the exclusive distributor of Shutterstock creative content in China since 2014.

Unsplash: How Free is Free?

By Jim Pickerell | 670 Words | Posted 2/21/2018 | Comments
Since its launch in 2013 Unsplash has been providing a platform where photographers can upload their images for the enjoyment of others. The photographers allow anyone to use their images for free, for any purpose and without credit. While the photo library only contains 400,000 photos (compared to the 180 million on Shutterstock), the company says it’s had more than 48 billion photo views and 310 million photo downloads since launch. Currently, it is seeing 10 photo downloads per second.

Copytrack To Launch Global Copyright Register

By Jim Pickerell | 904 Words | Posted 2/20/2018 | Comments
Copytrack has completed its Initial Coin Offering (ICO) and will be launching a Global Copyright Register (GCR) this summer that will work in conjunction with their Global Copyright Enfocement services ( With their Presale and ICO they have a total of 8,600 investors who have purchased around 16 million tokens. The purchase of images found on the GCR will be tracked in a Blockchain and paid for using cryptocurrency tokens.

Embedding Photo Tweet Ruled Copyright Infringement

By Jim Pickerell | 238 Words | Posted 2/20/2018 | Comments
Judge Forrest of the U.S. District Court for the Southern District of New York in Goldman v. Breitbart News, LLC has ruled in favor of photographer Justin Goldman that embedding a tweet that contains a copyright protected photo does, in fact, constitute a copyright violation. If the ruling is upheld, it could have a major impact on the way media and many other Internet users get some of their imagery. Showcaseing Leading Footage Companies At NAB

By Jim Pickerell | 414 Words | Posted 2/16/2018 | Comments
Six prominent footage companies have signed on so far to take part in's 2018 National Association of Broadcasters (NAB) exhibition, set to take place April 9-12 at the Las Vegas Convention Center. Current participants include Bridgeman Images, FootageBank, Global ImageWorks, INA, Reelin' in the Years Productions and the WPA Film Library. More footage companies are expected to sign on soon.

Teaching Journalists Where To Find Photos

By Jim Pickerell | 520 Words | Posted 2/15/2018 | Comments (1)
The Poynter Institute, headquartered in St. Petersburg, FL, is considered by many to be a global leader in journalism education. Poynter claims to be “the world’s leading instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens in 21st Century democracies.” In a recent article formatted as a conversation between two Poynter employees -- Kristen Hare and Ren LaForme -- the two took the position that it’s hard to get anyone to read an online article if it is not accompanied with an image.

Getty Stops Keywording Images For Photographers

By Jim Pickerell | 369 Words | Posted 2/15/2018 | Comments
Getting images into the Getty Images collection so potential customers might see them has just become more time consuming for image creators. As of February 9th, 2018 Getty has ended its practice of adding custom keywords to the basic list of words photographers submit.

ICL vs Plus Registry

By Jim Pickerell | 1472 Words | Posted 2/13/2018 | Comments (1)
After I published my article proposing the development of an Image Creator Locator or ICL, several readers pointed out that the Plus Registry is designed to accomplish the same goal. See here for how ICL differs from Plus in its aims.