Marketing Trends To Watch In 2016

By Jim Pickerell | 226 Words | Posted 2/8/2016 | Comments
Both Adobe and Shutterstock have recently posted information on tends they have spotted that they think will continue to build in 2016.

Adobe Stock Adds 100,000 4K Video Clips

By Jim Pickerell | 401 Words | Posted 2/5/2016 | Comments (2)
Adobe Stock has added over 100,000 4K video assets to its current collection of over one-million video assets. The site also offers over 45 million images and graphics. This story shows how that compares with other footage providers.

Visual Connections In Chicago

By Jim Pickerell | 256 Words | Posted 2/5/2016 | Comments
Visual Connections returns to Chicago on Thursday, May 5th to stage another networking and education event for art buyers and researchers who need images and footage. The venue will be the conveniently located Ivy Room at Tree Studios.

Reviewing Microstock

By Jim Pickerell | 890 Words | Posted 2/4/2016 | Comments
As microstock agencies race to grow their collections, there is an increasing demand for people to review submissions. Reviewers are expected to review 30,000 images a month, but according to one source the average tends to be around 40,000. Some of the more experienced are able to review close to twice the average.  

How Much Will Getty Benefit From Licensing Corbis Images?

By Jim Pickerell | 791 Words | Posted 2/3/2016 | Comments
In a previous story, I came to the conclusion that the Corbis properties VCG purchased probably generated in the range of $60 million in 2015. Does that mean that after experiencing steadily declining Premium and Midstock revenue for several quarters Getty is likely to have a $60 million increase in 2016? I think the answer is No. Here’s a dozen reasons why.

Fashion Photographers Beware

By Jim Pickerell | 208 Words | Posted 2/2/2016 | Comments
Fashion photographers beware! Much of your market is about to disappear. Why bother dealing with temperamental photographer and models when customers can hang the clothes on a mannequin and give the mannequin a human looking body and expression with Photoshop. That’s what Looklet is doing.

Want Higher Prices? Check Out Offset

By Jim Pickerell | 1535 Words | Posted 2/1/2016 | Comments (1)
If you’re a photographer who licenses your work as RM because you believe that’s the way to earn the most money (or a reasonable fee) when your pictures are used, it’s time to take a look at Offset. Many photographers are so opposed to microstock and subscription that they refuse to consider anything connected in any way with Shutterstock. If it is a Shutterstock initiative then it must be bad.

More On Corbis Sale

By Jim Pickerell | 941 Words | Posted 1/29/2016 | Comments (2)
The good news for Corbis photographers is that there will be no third cut before their royalty share is calculated. However, there are still a number of issues that aren’t clear. This story offers some additional clarifications and insights and a number of questions that are still unclear and need to be answered.

New Footage Sites

By Jim Pickerell | 200 Words | Posted 1/29/2016 | Comments
If you produce footage you might want to check out a couple of new sights. The first is the Stock Footage Newsroom where there are short summaries and links to full articles produced by Footage.net. This site will keep you up to date with what is happening at as number of footage distributors. The other is B-rollStock.com.

Royalties For Photocopying In UK

By Jim Pickerell | 359 Words | Posted 1/28/2016 | Comments
In the UK photographers can receive royalties when someone photocopies a page from a magazine or book that contains their image. In December the EPUK discussion group reported that REX Features, a UK editorial agency purchased by Shutterstock a year ago, misrepresented its right to collect certain monies from DACS on behalf of some of its photographers and falsely reported to the photographers what it had received from DACS. The full story is available here.

Estimated Value Of Assets Acquired By VCG

By Jim Pickerell | 814 Words | Posted 1/27/2016 | Comments (2)
VCG acquired parts, but not all, of Corbis’ assets. To understand what this means for the industry, it is important to have some idea of the amount of revenue the acquired assets generated in 2015? For a long-time Corbis has been thought to be the third largest seller of stock photography in the world after Getty and Shutterstock. If this is true, then how much does the combination of a significant part of the Corbis collection with Getty Images change the industry?

Getty Images Lowers Prices

By Jim Pickerell | 528 Words | Posted 1/26/2016 | Comments
Getty Images has introduced Ultra Pack pricing which effectively lowers prices on all premium creative Royalty-Free images, Editorial images and Videos by between 8% and 31%. The only images not affected by this price reduction are RM.

Uploading To iStock Is About To Get Easier

By Jim Pickerell | 930 Words | Posted 1/25/2016 | Comments
The tedious process of uploading images for consideration by iStock is about to get much easier. On February 7th  Kasper Ravlo will be launching a new tool called Q-hero. The average time to submit a file for review will drop from over one minute per image to less than 1-2 seconds. Instead of being the slowest site for image submissions, iStock will become the fastest.  

Shutterstock Lowers Royalties For Enhanced Licenses

By Jim Pickerell | 526 Words | Posted 1/23/2016 | Comments
Shutterstock is not making enough money so they have decided to lower the royalties paid for Enhanced Licenses. Here's what it means for image creators.

Shutterstock Partnering With Optimizely and Sprinklr

By Jim Pickerell | 197 Words | Posted 1/22/2016 | Comments
In an effort to make it easier for more people to use Shutterstock imagery the company is partnering with Optimizely and Sprinklr. By integrating Shutterstock’s newest API directly into their platforms, customers of these organizations will be able to easily search, preview, and license from the Shutterstock collection. Contributors will earn a royalty each time an Optimizely or Sprinklr customer licenses one of their images.

Visual China Group Acquires Corbis

By Jim Pickerell | 601 Words | Posted 1/22/2016 | Comments (1)
Corbis and Visual China Group (“VCG”; Shenzhen Stock Exchange:000681.SZ) today jointly announced that Unity Glory International Ltd. (“Unity Glory”), an affiliate of VCG owned by VCG’s major shareholders, has acquired the assets and brands of Corbis’ Images division, one of the world’s leading image archives and content licensing businesses. VCG is China’s leading visual communications and new media company and among the largest businesses in the image industry worldwide. Financial terms of the agreement were not disclosed.

Video Subjects In Demand

By Jim Pickerell | 1224 Words | Posted 1/21/2016 | Comments
Recently, I found a list on Pond5 of popular keywords customers use to find videos. Earlier this month I published a similar list that Videoblocks had sent to its contributors a few months ago. I decided to search Pond5, Videoblocks and Shutterstock for each of these words and record the number of returns. You’ll find the results in the chart below.

Search Innovations Needed

By Jim Pickerell | 712 Words | Posted 1/21/2016 | Comments (2)
More images are not the answer. The industry needs to find a better way to present the images already in databases for customer consideration. Customers find it harder and harder to dig out the right image for their needs from todays large databases. That doesn’t necessarily mean that the right images aren’t there. It’s just that customers do not have time to search through all the available options.

Pond5 To Launch Video Subscription Offering

By Jim Pickerell | 283 Words | Posted 1/19/2016 | Comments
Pond5 is in the process of creating a collection of video clips that can be offered through low priced subscriptions. Contributors have the option of nominating their low-selling files for inclusion in the collection and will receive a minimum monthly royalties of $0.50 per item for every clip in the collection, regardless of downloads and usage.

Corbis To Be Dismantled

By Jim Pickerell | 371 Words | Posted 1/17/2016 | Comments
Corbis is changing. It is spinning off the right clearance aspect of its business known as Greenlight and renaming it Corbis Entertainment. It is our understanding that the rest of the company including Creative and Editorial licensing will be sold off and to some degree dismantled. It is unclear to whom these operations will be sold or exactly how the dismantling will occur, but more information is expected to be forthcoming later this week.

Additions And Corrections

By Jim Pickerell | 127 Words | Posted 1/15/2016 | Comments
Last week we posted a story “iStock/Shutterstock Comparison”. Since then there have been some very informative comments on Microstockgroup. You can find a link to these comments at the bottom of my story, or you can find them here.

Landov Media Closes Doors

By Jim Pickerell | 166 Words | Posted 1/15/2016 | Comments
Landov Media, a small, but well respected Editorial agency closed its doors last week. It’s website http://www.landov.com/ says it is no longer available and thanks the company’s “many loyal clients for your business and support through the years.”

What Video Subjects Are Customer Buying?

By Jim Pickerell | 654 Words | Posted 1/14/2016 | Comments
One of the keys to success in stock photography is understanding what customers want. Given that the worldwide customer base is so diverse, that is often difficult to determine. We all see lots of different image uses in our daily activity, but often these are of little help in determining what customers really want to buy. VideoBlocks sends regular advisories to its contributors giving them information about the keywords customers use most frequently when looking for video clips. In this story you'll find a recent list of Top Selling Keywords.

Importance Of Keywording

By Jim Pickerell | 880 Words | Posted 1/14/2016 | Comments
Have you noticed that when a customer searches for “man” on some major agency sites a different number of images will be returned than if they had searched for “male.” An agent called this to my attention after hearing complaints from a number of customers about this problem when searching on GettyImages.com.

Yuri Arcurs Elite Academy Program

By Jim Pickerell | 597 Words | Posted 1/12/2016 | Comments
Yuri Arcurs, one of the most successful stock photographers in the world, is running another of his photographer training programs in Capetown, South Africa. This program is for 17 to 24-year-olds that are highly competitive, goal-oriented and have strong entrepreneurial and creative characteristics. Candidates must survive a two-week Boot Camp beginning February 1, 2016. (This is not marine training, but it will be an intense experience to determine what the candidates know and how quickly they learn.)