Microstock

Pricing For Today’s Stock Photo Market

By Jim Pickerell | 537 Words | Posted 2/21/2019 | Comments
An agent who has operated a small, specialist agency specializing in RM licensing for years contacted me recently and asked the following question. “I’m reworking (or trying to figure out) image pricing in bundle form (similar to OFFSET STOCK PHOTOS). I’m wondering if you’ve talked to them about whether their program might/might not be working?" Here’s my response.  

Low Slow Sales Growth For Shutterstock

By Jim Pickerell | 762 Words | Posted 2/15/2019 | Comments
Shutterstock will report its fourth quarter 2018 numbers on February 26, 2019. If the last three years are any indication, it is unlikely that there will be much evidence of additional sales growth. I’ve put together a chart of quarter-by-quarter sales since the beginning of 2014. The chart offers some interesting insights, particularly in regard to what has been happening in the last three years since the beginning of 2016.

Shutterstock Launches New Ad Campaign

By Jim Pickerell | 331 Words | Posted 1/9/2019 | Comments
Shutterstock has announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s ShutterstockTM’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight the proprietary search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time.

Dreamstime Reverse Image Search

By Jim Pickerell | 289 Words | Posted 12/17/2018 | Comments
Sometimes companies get so anxious to promote themselves that they announce new programs before they are actually functioning properly or ready for release. Last week Dreamstime announced its “New Reverse Image Search” and said it “makes finding the perfect stock image a snap.”

Where Is Stock Photography Headed in 2019?

By Jim Pickerell | 606 Words | Posted 12/10/2018 | Comments
I was asked recently for my predictions on where the stock photo industry is headed in 2019. There will continue to be massive growth in the number of images added to the major stock photo collections. An increasing percentage will be produced by amateurs not professionals who might be trying to earn a portion of their living from the images they produce.

Adobe Stock Creative Trends

By Jim Pickerell | 737 Words | Posted 12/6/2018 | Comments
We’re entering that period when stock agencies publish assessments of future creative trends for the coming year. Adobe has recently published its 2019 Creative Trend Report. Such reports are designed to provide image creators with the agency’s best guess as to the new types of imagery that may be needed.

Shutterstock Enters Rights Clearance Pack With Greenlight

By Jim Pickerell | 424 Words | Posted 11/26/2018 | Comments
Shutterstock has announced a partnership with rights and clearance agency, Greenlight, a part of Branded Entertainment Network. Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns. Greenlight also represents the rights for some of the biggest icons, including Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, and more.

Fotolia To Close in 2019

By Jim Pickerell | 307 Words | Posted 11/7/2018 | Comments
Adobe has given photographers notice that on November 5, 2019, almost a year way, the  Fotolia website will close and all customers will need to use Adobe Stock from that time on to find the images they need.

Revenue Per DL vs Revenue Per Image Created

By Jim Pickerell | 981 Words | Posted 11/5/2018 | Comments
In their reports to investors Shutterstock has always emphasized their steadily growing Revenue Per Download as well as their growth in the number of images offered to customers. But there is another figure that is extremely important to image creators. That is the Revenue Per Image In The Collection (RPIIC). That has been steadily declining since Q2 2014.

Shutterstock Q3 2018 Financial Results

By Jim Pickerell | 1329 Words | Posted 10/30/2018 | Comments
Shutterstock has reported Q3 2018 revenue of $151.6 million up $7.5% million compared to Q3 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) Gross revenue was and down from $156.6 million in Q2 2018. Revenue per download averaged $3.40 per image, compared to $3.23 in Q3 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

Onepixel: New Microstock Agency

By Jim Pickerell | 609 Words | Posted 10/23/2018 | Comments
A few former Fotolia employees have joined forces to launch a new microstock site called Onepixel.com.  While at Fotolia these people were able to learn the type of pictures that customers are most interested in buying and build relationships with many of the photographers who have been most successful in producing such images.

Shutterstock Editorial Available On eCommerce Platform

By Jim Pickerell | 345 Words | Posted 10/17/2018 | Comments
Shutterstock, Inc. has announced that Editorial content is now available for license on its eCommerce Platform. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to a multi-decade archive of iconic images. Previously available only to Enterprise customers with Shutterstock Premier accounts, this collection is now available to all Shutterstock customers through Shutterstock.com/editorial.

Subscriptions Or Individual Licenses

By Jim Pickerell | 844 Words | Posted 10/10/2018 | Comments
Over the weekend on Stockphoto@yahoogroups.com Rick Boden said, “I was getting serious about (putting my images with) Adobe Stock Images and then I realized they sell images via subscription. I have a very bad feeling about getting into an arrangement like that based on experience where my present agency (that) has a tie in with Getty where I am getting many royalties of less than a dollar because of subscription sales.”

Conceptual Realism: Is That What Customers Are Buying?

By Jim Pickerell | 614 Words | Posted 9/20/2018 | Comments
Getty Images has just sent out a promotion – probably mostly to photographers – to show Conceptual Realism. The implication is that customers want more of this type of imagery and photographers should be shooting more of it and supplying it to the agency. Is Such Imagery Really What Customers Want? I can’t believe that most of what is being shown in this gallery are images that customers are actually licensing for use.

Storyblocks Changes Marketplace Commission Structure

By Jim Pickerell | 496 Words | Posted 9/14/2018 | Comments
In an effort to drive more Marketplace sales Storyblocks has lowered its commission to 50%. When the company (then known as Videoblocks) launched its Marketplace offering in 2015 the company offered still images and video clips at dramatically, discounted prices compared to its competitors. However, they paid creators 100% of the money received from the licensing of their work. As a result creators ended up earning more for each image licensed than they would if the image was licensed by one of the other stock agencies that paid royalties that were a small percentage of the total license fee.

Shutterstock Download Trends

By Jim Pickerell | 697 Words | Posted 8/24/2018 | Comments
A multi-year review of Shutterstock download trends going back to Q3 2010 provides some interesting insights into how adding more images to the collection relates to sales growth. (See chart) Back in 2010 Shutterstock had 12.3 million images in its collection and 11.1 total downloads for that quarter. In theory the more choice you offer your customers the more sales you are likely to make. That pretty much held true through 2012 as Shutterstock almost doubled the size of its collection.

Shutterstock Update: Creator Earnings?

By Jim Pickerell | 633 Words | Posted 8/20/2018 | Comments
At the end of 2017 Shutterstock had about 300,000 “active contributors.” In the press release put out on August 1, 2018 they said, “Since the launch of Shutterstock, more than 450,000 photographers, artists and designers have become contributors to our platform.” Since it is hard to believe that they added 150,000 new contributors in just six months, I suspect they make a distinction between “active contributors” and “all people who have ever contributed” in their 15-year history. We asked their PR department, but got no clarification.

Part-time Photographers: Are They The Future?

By Jim Pickerell | 1253 Words | Posted 8/13/2018 | Comments
Will part-time photographers be able to supply all the future needs of professional photo users? This is one of the most interesting questions facing the stock photo industry today. There is no question that part-time photographers occasionally produce beautiful, creative, exciting images. Sometimes these images are better than anything produced by full-time professionals.

Recipe For Disaster

By Jim Pickerell | 865 Words | Posted 8/8/2018 | Comments
A key to success of any business is supplying customer what they need and want. Sometimes you can sell them things they don’t need, but there is a limit as to how long you can survive with that strategy. Image user don’t want more images. They want to find exactly the right image quickly. They don’t want to be editors. They want someone to do the editing for them. Most don’t have a lot of time to waste.

Shutterstock Q2 2018 Financial Results

By Jim Pickerell | 933 Words | Posted 8/1/2018 | Comments
Shutterstock has reported Q2 2018 revenue of $156.6 million up $22.6 million or 16.9% compared to Q2 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) Revenue per download averaged $3.41 per image, an increase of 12% over Q2 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

Beer Stock

By Jim Pickerell | 681 Words | Posted 7/30/2018 | Comments
According to The Takeout Anheuser-Busch has launched two Royalty Free collections of stock images featuring properly served beer, with diverse consumers and brewers, and myriad beer styles all found in contemporary settings on the free sites Pexels and Unsplash.

Getty, iStock, Shutterstock Comparisons

By Jim Pickerell | 360 Words | Posted 7/17/2018 | Comments
Recently I’ve done three stories examining various aspects of the collections at Getty and iStock and Shutterstock. The chart below provides easy comparisons of these three collections.

What’s In Demand At Shutterstock

By Jim Pickerell | 1425 Words | Posted 7/16/2018 | Comments
I’ve examined the number of images in certain keyword categories at Getty and iStock. Today, I’ve done a count of the number of Shutterstock images with the same keywords as the other two agencies to see if it is possible to draw any comparisons. I'll take a look at the comparisons of collection size between Getty and Shutterstock. In addition there are some interesting things to be learned when comparing the number of photos with the number of illustrations on the Shutterstock site.

What To Shoot: Learning From iStock

By Jim Pickerell | 683 Words | Posted 7/12/2018 | Comments
In the previous story I examined the Getty Image Creative collection, and in particular EyeEm’s contribution to that collection, in and effort to determine what subject matter might be in greatest demand, and thus most needed. iStock offers some interesting insights into the subject because it basically has two separate collections – Signature and Essentials – with imagery at different price points.

Microstock Agency Sizes

By Jim Pickerell | 1067 Words | Posted 6/29/2018 | Comments
Other than Shutterstock’s quarterly reports and occasional bits of information from Getty concerning iStock there is virtually no solid information available regarding the annual gross revenue generated by the microstock companies. I decided to take a look at the Poll information that can be found on Microstockgroup.com of 10 of the leading microstock agencies to see if I could draw any reasonable conclusions about the annual revenue of these companies.