Microstock

Shutterstock and AP Renew Multiyear Distribution Deal

By Jim Pickerell | 229 Words | Posted 4/23/2019 | Comments
Shutterstock, has announced the renewal of its agreement with The Associated Press (AP) to distribute AP’s daily global photo output for license to customers based in the U.S., U.K. and Ireland.

Another VCG Update

By Jim Pickerell | 749 Words | Posted 4/22/2019 | Comments
VCG is still offline in China and there is no clear indication when they may be able to resume operations. It appears that VCG’s standard prices have ranged from tens to thousands of yuan. Thus, they could be as low $5 to $10 for the use of an image. Such prices seem to fit with the gross sales prices Getty Images has been reporting, minus a reasonable share for the selling agency. We also know that in a very few cases customers have paid well over $600 to use an image. However, It is unclear what the usage conditions have been for the extremely low prices or anything in between. Maybe VCG’s standard price packages have been very similar to those of Shutterstock or Adobe Stock. We don’t know.

VCG’s Problems Continue

By Jim Pickerell | 509 Words | Posted 4/16/2019 | Comments
As we reported last week Visual China Group (VCG) in China was forced to close down itd website over the issue of offering the “Black Hole” photograph without giving “clear and visible” credit as required by the Creative Commons license.

Brianna Wettlaufer Joins Adobe

By Jim Pickerell | 194 Words | Posted 4/15/2019 | Comments
Brianna Wettlaufer, former Co-Founder and CEO of Stocksy, has joined Adobe Stock as Head of Content. A longtime creative industry veteran and innovative entrepreneur Brianna has held numerous leadership roles in the stock photo industry including Vice President of Development at iStock among others. Brianna resigned her position at Stocksy last August for personal reasons.

Adobe Release 2019 Visual Trend, Brand Stand

By Jim Pickerell | 101 Words | Posted 4/15/2019 | Comments
Adobe has released its latest 2019 Visual Trend report called Brand Stand. The trend report explores consumers’ desire for companies that align themselves with important social issues and how brands like Nike and Gillette are driving this trend with high-impact creative that takes a stand.

In Defense Of Getty

By Jim Pickerell | 919 Words | Posted 4/11/2019 | Comments
More and more photographers are expressing frustration with Getty Images and saying they are pulling their images. Many are looking for another distributor that will charge higher prices and offer a better royalty share. I hate to defend Getty, but to be fair today’s low prices are not all their fault. If we go back to the early 2000s Getty tried to keep prices at reasonable levels, but once iStock and Shutterstock came on the scene, and got some traction, there was no way for Getty to hold out forever.

Envato Acquires Twenty20

By Jim Pickerell | 400 Words | Posted 4/11/2019 | Comments
Envato, headquartered in Melbourne, Australia, has solidified its place as one of the key players in the stock photography market with the acquisition of stock photo subscription service Twenty20. The Los Angeles-based company that started out as a way for people to print Instagram photos onto canvas, boasts more than 350,000 creative contributors to its library of more than 45 million authentic, crowd-sourced photos.

Rawpixel Changes Terms And Conditions

By Jim Pickerell | 414 Words | Posted 4/11/2019 | Comments
Rawpixel is an agency in the microstock arena that everyone in the stock photo business should be aware of. The company is headquartered in the UK, but its creative hub in Bangkok, Thailand. The company is the leading contributor to Shutterstock with over 1,000,000 pieces of content in the collection.

The End Of RM

By Jim Pickerell | 1002 Words | Posted 3/11/2019 | Comments
Getty Images personnel are telling some stock agency image suppliers that in 3 to 5 years there will be no more Rights Managed licensing. Everything will be RF. Currently, only 21% of the images in Getty’s Creative collection are RM. That is down from 55% in 2007, the last time Getty supplied detailed figures on gross sales of the various collections. Getty is also putting pressure on individual photographers to switch their RM images to RF.

PantherMedia Representing 360Cities

By Jim Pickerell | 259 Words | Posted 3/7/2019 | Comments
PantherMedia is now representing the work of the largest provider of 360 °/VR media provider, 360Cities. 360 °/VR media are ideal for use in education, publishing, advertising and film, as well as in the development of mobile apps and games. 360Cities has been curating high-quality, fully 360 ° interactive panoramic photos for over 10 years, working with thousands of passionate VR photographers and videographers from around the world.

Shutterstock 2018 Financial Results

By Jim Pickerell | 1218 Words | Posted 2/26/2019 | Comments
Shutterstock has reported Q4 2018 revenue of $162.1 million up $6.7% compared to Q4 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) The revenue was also up $9.5 million from Q3 2018. Revenue per download averaged $3.40 per image, compared to $3.33 in Q4 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

Pricing For Today’s Stock Photo Market

By Jim Pickerell | 537 Words | Posted 2/21/2019 | Comments
An agent who has operated a small, specialist agency specializing in RM licensing for years contacted me recently and asked the following question. “I’m reworking (or trying to figure out) image pricing in bundle form (similar to OFFSET STOCK PHOTOS). I’m wondering if you’ve talked to them about whether their program might/might not be working?" Here’s my response.  

Low Slow Sales Growth For Shutterstock

By Jim Pickerell | 752 Words | Posted 2/15/2019 | Comments
Shutterstock will report its fourth quarter 2018 numbers on February 26, 2019. If the last three years are any indication, it is unlikely that there will be much evidence of additional sales growth. I’ve put together a chart of quarter-by-quarter sales since the beginning of 2014. The chart offers some interesting insights, particularly in regard to what has been happening in the last three years since the beginning of 2016.

Shutterstock Launches New Ad Campaign

By Jim Pickerell | 331 Words | Posted 1/9/2019 | Comments
Shutterstock has announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s ShutterstockTM’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight the proprietary search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time.

Dreamstime Reverse Image Search

By Jim Pickerell | 289 Words | Posted 12/17/2018 | Comments
Sometimes companies get so anxious to promote themselves that they announce new programs before they are actually functioning properly or ready for release. Last week Dreamstime announced its “New Reverse Image Search” and said it “makes finding the perfect stock image a snap.”

Where Is Stock Photography Headed in 2019?

By Jim Pickerell | 606 Words | Posted 12/10/2018 | Comments
I was asked recently for my predictions on where the stock photo industry is headed in 2019. There will continue to be massive growth in the number of images added to the major stock photo collections. An increasing percentage will be produced by amateurs not professionals who might be trying to earn a portion of their living from the images they produce.

Adobe Stock Creative Trends

By Jim Pickerell | 737 Words | Posted 12/6/2018 | Comments
We’re entering that period when stock agencies publish assessments of future creative trends for the coming year. Adobe has recently published its 2019 Creative Trend Report. Such reports are designed to provide image creators with the agency’s best guess as to the new types of imagery that may be needed.

Shutterstock Enters Rights Clearance Pack With Greenlight

By Jim Pickerell | 424 Words | Posted 11/26/2018 | Comments
Shutterstock has announced a partnership with rights and clearance agency, Greenlight, a part of Branded Entertainment Network. Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns. Greenlight also represents the rights for some of the biggest icons, including Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, and more.

Fotolia To Close in 2019

By Jim Pickerell | 307 Words | Posted 11/7/2018 | Comments
Adobe has given photographers notice that on November 5, 2019, almost a year way, the  Fotolia website will close and all customers will need to use Adobe Stock from that time on to find the images they need.

Revenue Per DL vs Revenue Per Image Created

By Jim Pickerell | 981 Words | Posted 11/5/2018 | Comments
In their reports to investors Shutterstock has always emphasized their steadily growing Revenue Per Download as well as their growth in the number of images offered to customers. But there is another figure that is extremely important to image creators. That is the Revenue Per Image In The Collection (RPIIC). That has been steadily declining since Q2 2014.

Shutterstock Q3 2018 Financial Results

By Jim Pickerell | 1329 Words | Posted 10/30/2018 | Comments
Shutterstock has reported Q3 2018 revenue of $151.6 million up $7.5% million compared to Q3 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) Gross revenue was and down from $156.6 million in Q2 2018. Revenue per download averaged $3.40 per image, compared to $3.23 in Q3 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

Onepixel: New Microstock Agency

By Jim Pickerell | 609 Words | Posted 10/23/2018 | Comments
A few former Fotolia employees have joined forces to launch a new microstock site called Onepixel.com.  While at Fotolia these people were able to learn the type of pictures that customers are most interested in buying and build relationships with many of the photographers who have been most successful in producing such images.

Shutterstock Editorial Available On eCommerce Platform

By Jim Pickerell | 345 Words | Posted 10/17/2018 | Comments
Shutterstock, Inc. has announced that Editorial content is now available for license on its eCommerce Platform. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to a multi-decade archive of iconic images. Previously available only to Enterprise customers with Shutterstock Premier accounts, this collection is now available to all Shutterstock customers through Shutterstock.com/editorial.

Subscriptions Or Individual Licenses

By Jim Pickerell | 844 Words | Posted 10/10/2018 | Comments
Over the weekend on Stockphoto@yahoogroups.com Rick Boden said, “I was getting serious about (putting my images with) Adobe Stock Images and then I realized they sell images via subscription. I have a very bad feeling about getting into an arrangement like that based on experience where my present agency (that) has a tie in with Getty where I am getting many royalties of less than a dollar because of subscription sales.”

Conceptual Realism: Is That What Customers Are Buying?

By Jim Pickerell | 614 Words | Posted 9/20/2018 | Comments
Getty Images has just sent out a promotion – probably mostly to photographers – to show Conceptual Realism. The implication is that customers want more of this type of imagery and photographers should be shooting more of it and supplying it to the agency. Is Such Imagery Really What Customers Want? I can’t believe that most of what is being shown in this gallery are images that customers are actually licensing for use.