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Shutterstock Reports $91.4 Million For Q4 2014

By Jim Pickerell | 1547 Words | Posted 2/13/2015 | Comments
Shutterstock has reported $91.2 million in revenue for Q4 2014, a 34% increase over Q4 2013. There were 33.5 million downloads for the quarter. About 28 percent of revenue for the quarter was paid out to contributors in royalties. The average price per download was $2.68 up from $2.65 in the previous quarter and a 10% increase compared to Q4 2013. There were 46.8 million images in the collection at the end of 2014 plus 2 million video clips. At the end of the quarter the company had 513 employees worldwide.

The Cost Of Acquiring New Customers

By Jim Pickerell | 232 Words | Posted 2/11/2015 | Comments
Getting new customers can be difficult. During Q3 2014 Shutterstock spent about 25% of its gross revenue on sales and marketing. At that rate sales and marketing costs for all of 2014 could be in the range of $80 million.

More Thoughts On Adobe/Fotolia

By Jim Pickerell | 755 Words | Posted 2/2/2015 | Comments
After reading “If I were Adobe” Zeke Koch wrote, “I don’t totally get it. Why do you think we should avoid adding stock to Creative Cloud subscriptions?” I probably didn’t make my arguments clear. The following may help.

age fotostock Redesigns Website

By Jim Pickerell | 490 Words | Posted 2/2/2015 | Comments
age fotostock, a stock photography agency based in Spain with offices in Barcelona, Madrid, New York, and Paris, launched a new look on their website this week.

If I Were Adobe

By Jim Pickerell | 507 Words | Posted 1/30/2015 | Comments
Adobe’s acquisition of Fotolia is expected to close in February (second half of Adobe’s fiscal Q1 2015). Assuming everything goes well the next question on the minds of everyone in the stock photo industry is what will Adobe do with Fotolia and how will that affect the rest of the players.

Want To Sell More Pictures? Look Down!

By Jim Pickerell | 374 Words | Posted 1/26/2015 | Comments
Based on the searches they have been getting in the last few months Shutterstock has just released a new infographic on 2015 Creative Trends in the demand for still images, illustration and video clips. One of the interesting trends for photographers is that searches for “top view” have increased 66% in the past year.

Dreamstime Does Deal For Google Docs Templates

By Jim Pickerell | 437 Words | Posted 1/20/2015 | Comments
Dreamstime has been selected as a “beta provider of stock photos for Google display ads.” According to the explanation on the company’s online forum contributors will be paid roughly $2 per image selected during the “beta” license period which is 12 months.

The Power Of Buyers Who Are Also Sellers

By Jim Pickerell | 731 Words | Posted 1/19/2015 | Comments
In the next year image creators who are also image buyers may determine the future of stock photography. One-third or more of the images purchased may be bought by people who are also trying to sell their images. As buyers they want the lowest possible price. With their seller hat on they want the highest possible price.

Is Shutterstock Ready To Take On Getty In The Editorial Space?

By Jim Pickerell | 324 Words | Posted 1/16/2015 | Comments
Yesterday, Shutterstock paid $33 million in cash to acquire London-based Rex Features.  
In the technology section of its website Crain’s New York Business says, “The purchase of Rex puts Shutterstock in direct competition with Getty Images for a share of the editorial stock photography market, and ends long-held speculation that Shutterstock was looking to knock off its London rival.”

Will Adobe Introduce An Image Search Tool To Its 3.4 Million Customers

By Jim Pickerell | 485 Words | Posted 1/14/2015 | Comments
Will Adobe offer a tool that makes it possible for its Illustrator and InDesign customers to discover if the images they find on microstock sites (particularly Shutterstock or iStock) are also available at Fotolia where they can be purchased for much less?

Is Image On Demand Pricing About To Decline?

By Jim Pickerell | 735 Words | Posted 1/13/2015 | Comments
When Adobe takes over Fotolia will Shutterstock and iStock be forced to lower their Image On Demand (IOD) prices? Basically, since Getty lowered iStock prices last September non-exclusives images on iStock and Shutterstock images are priced about the same – roughly $10 per image for any file size. However, Fotolia images are priced 25% to 60% lower than Shutterstock on a yearly basis, and 60% to 75% lower if the customer purchases a Fotolia image pack on a monthly basis.

Where Do Microstock Producers Come From?

By Jim Pickerell | 5140 Words | Posted 1/12/2015 | Comments
After last week, readers probably feel they have more information about iStock than they ever wanted to know. But an analysis of where contributors who produce microstock images live provides some additional insights into the future of stock photography. I promise this will be the last analysis of iStock data until July.

iStock Downloads Down Significantly In 2014

By Jim Pickerell | 773 Words | Posted 1/5/2015 | Comments
Getty’s simplification and dramatic lowering of iStock prices in September in an effort to better complete with Shutterstock doesn’t seem to be working. The number of images downloaded in the last half of 2014 for 431 of iStock’s top producers was down about 34% compared to the first half of 2014.

Profit/Loss Calculations For Stock Photography

By Jim Pickerell | 1202 Words | Posted 1/2/2015 | Comments
Should the price paid to use a photo cover the cost to produce it? Most stock photographers recognize it is highly unlikely that they will regularly recover the cost of producing an image from a single sale. The profit and loss calculation is much more complicated.

Adobe To Acquire Fotolia

By Jim Pickerell | 610 Words | Posted 12/12/2014 | Comments
Adobe has announced that it has entered into a definitive agreement to acquire privately-held Fotolia for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos.

New Features Added To Alamy’s Stockimo App

By Jim Pickerell | 418 Words | Posted 12/10/2014 | Comments
Alamy has added new features to its successful mobile app Stockimo that was launched last February. To date more than 180,000 images have been submitted through the app and 99,000 have been accepted for marketing. These images can be found among the almost 53 million images on Alamy.com using the keyword “Stockimo.”

Bigstock Partners With WIX Website Builder

By Jim Pickerell | 349 Words | Posted 11/20/2014 | Comments
Shutterstock has announced a partnership between WIX and its Bigstock brand. Wix is a website creation tool designed for small businesses with 56 million users in 190 countries. Wix offers a “drag n' drop website building platform with HTML5 capabilities, 100s of designer made templates, top grade hosting, innovative Apps and tons of features for free.”

ImageBrief: The RF vs RM Question

By Jim Pickerell | 1139 Words | Posted 11/12/2014 | Comments
ImageBrief has updated its rules regarding RF and provided a long explanation here.  Evidentally, many ImageBrief (IB) contributors have been asking “Why is ImageBrief adding so many RF briefs?” IB’s answer is, “We’re responding to client demands and listening to the market.”

Shutterstock Reports $83.7 Million For Q3 2014

By Jim Pickerell | 1125 Words | Posted 11/7/2014 | Comments
Shutterstock has reported $83.7 million in revenue and total downloads of 31.2 million for Q3 2014. About 30 percent of the revenue was paid out to contributors in royalties. At the end of the quarter the company had 491 employees worldwide. The average price per download was $2.65 up from $2.35 in the previous quarter and an 13% increase compared to Q2 2013. This increase in the average price was due primarily to a growing number of Enterprise and Video sales.

Improving The RF Option

By Jim Pickerell | 1116 Words | Posted 11/5/2014 | Comments
There is a segment of the photographic community that insists on arguing that in order to get more reasonable prices for image use we must eliminate RF. Forget it; it’s impossible; it won’t happen. But there are other options.

Dreamstime App Brings In Thousands Of Images

By Jim Pickerell | 179 Words | Posted 10/28/2014 | Comments
Dreamstime, Inc. is experiencing massive growth via their newly released app, Dreamstime Companion  launched in July on iOS and Google Play. The app allows smartphone users to access the Dreamstime community and upload their mobile photos via their mobile devices. In about three months approximately 30,000 mobile images have been added to Dreamstime’s 25 million image collection.

Textbook Prices Climbing, But Not Image Use Fees

By Jim Pickerell | 826 Words | Posted 10/15/2014 | Comments
For those licensing images to textbooks National Public Radio published an interesting report recently that is worth a listen. It was pointed out that prices for college textbooks are often over $300 and climbing faster than the cost of food, clothing, cars and even health care.

Stop! Can An Image Of That Subject Be Licensed?

By Jim Pickerell | 456 Words | Posted 10/8/2014 | Comments
Did you know that it is illegal to license for commercial use pictures of hundreds of the most popular, beautiful and interesting venues around the world? In many cases it is also illegal to use such pictures for editorial purposes.

Press Release Use Of Images

By Jim Pickerell | 624 Words | Posted 10/7/2014 | Comments
Recently, Tyler Olson discovered by searching Google that one of his images (http://netropolitanclub.com/) had been used on over 1,640 web sites. However, all these uses were not the result of multiple sales, but of a single sale to the Netropolitan Club.

Getty Images Drives It's Customers To Use iStock

By Jim Pickerell | 391 Words | Posted 9/25/2014 | Comments
Getty Images appears to be trying to drive its www.gettyimages.com customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.