Stock
If you want to license an image from Getty Images for use in the United Kingdom is it better to license the use in Canada or India? Recently, Kiratsinh Jadeja priced
the same image for the same usage in both countries. He discovered that if he licensed the use in India the cost would be less than half the Canadian price. In either case he could legally use the image in the UK. Learn why.
The
CEPIC Congress in Barcelona June 10 – 14, 2013 will attract stock agents from around the world. Falling prices and the impact they are having on stock agencies and professional photographers will be one of the key issues discussed.??I posed a series of questions to a few industry leaders that will be in attendance. Earlier Alfonso Gutierrez, CEO of age fotostock shared his
observations and opinions. In this story I will examine responses from a few others.
Last week we wrote about the
miniscule royalties that appeared on Getty’s February royalty statements. Many Getty Connect sales showed a royalty of $0.00.
Getty has acknowledged that they made a rounding error on the recent statements and will report micro-royalties in fractions of a cent up to 5 decimal points in the future. Conceivably, a photographer could earn $0.00001 (one thousandth of a cent) for one license.
There was a time when one of the keys to being a successful stock photographer was to develop a strong working relationship with a top photo editor at one of the major stock agencies. That period has passed. Rolf Sjogren who managed a high-level team of art directors, photo editors, producers and retouchers for Getty Images from 2001 through 2008 explains what happened and gives us a picture editor's perspective on how the stock photo industry has changed in the last 20 or so years.
The CEPIC Congress in Barcelona June 10 – 14, 2013 attracts stock agents from around the world. Pricing will be one of the key issues discussed – specifically falling prices and the impact they are having on stock agencies and professional photographers. I posed a series of questions to a few industry leaders. This story is a response from Alfonso Gutierrez, CEO of
age fotostock.
Shutterstock has released an
infographic that forecasts several design trends for the year ahead. In 2012 Shutterstock delivered 76 million image downloads giving them a wealth of data from which to draw conclusions.
Last summer Getty Images launched an API initiative called Connect by Getty Images that made it possible for then to collect a share of the advertising revenue when an ad appears on a page where a Getty Image is shown. One of the first companies to use the API was Yahoo. In the February statements Getty is reporting royalties from some of the early pay-per-view deals. The numbers being reported have alarmed a number of Getty’s contributors.
Bruce Livingstone founder of iStockphoto has launched
Stocksy.com. Stocksy has been designed as a co-op and pays photographers a 50% royalty on each sale. At the end of the year, the company divides 90% of its profits equally among contributors and other shareholders.
Alamy’s new website is the latest step in the company’s efforts to improve the online experience for creative and editorial customers. The company has taken a phased approach to the site re-design and is initially launching with a new homepage, search results, image pop-up and lightbox tool.
ImageBrief has raised a $700,000 round of financing from Square Peg’s Paul Bassat and Justin Liberman as well as other Australian investors. Originally based in Australia, the company has raised $2.2 million thus far.
A reader wrote "Strikes me that there is so much fragmentation in the stock image space it’s hard for anyone, especially the photographers, to make money." He thinks we need a better way for people to search and license images. See my comments. Let me know if you have other ideas.
Depositphotos has created
Clashot.com, a platform that allows image creators using mobile devices to share their images and potentially earn revenue from some of them.
After 56 years in the stock photography business, Photo Researchers Inc. has re-branded itself as Science Source®, a name which they feel "better reflects our primary focus on science, medicine, natural history, space and technology."
Given the competition in the world of professional photography, anything that can help a photographer find customers is worth considering. A reader recently called my attention to
Imagebrief.com that allows art buyers to provide a detailed outline brief of their image needs for current projects. Photographers can review the briefs and submit images for the projects.
Pond5 Inc. has acquired the assets of Pixmac, a leading stock imagery network based in the Czech Republic. With millions of stock photos and illustrations distributed in 17 languages and in multiple currencies, the acquisition of Pixmac accelerates Pond5’s strategy to offer a global marketplace where media makers can connect with fellow artists.
Stock agency bankruptcies are becoming more frequent. In some cases
photographers receive notices from a bankruptcy administrator saying
that they are owed a certain amount of money. The administrator asks
them to confirm, or prove, that is what they are owed.
In its quarterly conference call Shutterstock reported revenue of
$169.2 million for the full year of 2012, a 41% increase over the $120.3 million in 2011. Fourth quarter revenue was $49.2 million, a 42% increase over Q4 2011. Looking ahead, the company expects to see revenue of between $48.5 and $50.5 million in Q1 2013, and for the full year revenue in the range of
$213 to $219 million. Shutterstock stock (SSTK) closed at $32.88, up 17.22% on Friday.
Image Source has announced the dates and locations of its latest series of
photographer workshops, starting in London on March 12, 2013 and ending in Los Angeles on March 21st with additional workshops in Copenhagen, Milan, Munich and New York.
Universal Images Group Limited (UIG), has extended its regional content management facilities by opening offices in Florence, Italy and Sydney, Australia. UIG already has such facilities in Chelmsford, Essex and London in the UK, as well as Chicago and New York, and a video editing studio in Anchorage. The new facilities are managed by experienced editors with college degrees in art history and prior long term services with Alinari, and Photolibrary.
Most photographers are focused on how much they can charge for their images. The higher the price the happier they are. This is true, not just of RM photographers who want to retain the ability to negotiate on every sale depending on the importance and significance of the usage. It is also true of Microstock photographers as their distributors continue to push up prices. (Check out
this story.)
The
MicrostockGroup blog conducts an annual survey of microstock contributors. The survey always receives a very high number of responses compared to other photographer surveys. This year 708 contributors supplied information. MicrostockGroup has posted an
infographic that highlights some of the more interesting information from the 2012 Microstock Industry Survey.
Many photographers that license their images at RM and traditional RF prices still believe microstock images are being licensed for $1.00. For the most part nothing could be further from the truth. Consider these price comparisons for images on 7 different microstock sites with the average price for an RM or RF sale on Getty Images. You'll be surprised!
Several major image producers that license their work through microstock distributors have told me that their revenue from
iStockphoto (IS),
Fotolia (FT) and
Dreamstime (DT) was down 25% to 30% in 2012 compared to 2011. What’s more, based on current trends they are predicting 2013 revenue will be down 35% to 45% compared to 2011.
Getty has given Sean Locke and Rob Sylvan notice that their iStockphoto contracts will be terminated in 30 days. Locke is one of the 5 top iStockphoto contributors with over 12,000 images in his collection and close to a million downloads of his images. Sylvan is author of “Taking Stock,” worked on the iStock staff for many years and has helped thousands of photographers build and improve their microstock businesses.
The Global Stock Image Market Research Group (GSIMRG) in Heidelberg, Germany has just released a
report on the extensive study of the stock photo industry that it conducted in 2012. They concluded that the stock photo industry generated $2.88 billion in revenue in 2012. Based on their figures I think image licensing is much less. Their report, and my commentary in this article, is a must read for anyone engaged in the stock photo business.