The interests of the multi-billion dollar social media sites and photographers may finally be coming together thanks to DMCA and
imagewiki. The safe harbor provision of the DMCA (Digital Millennium Copyright Act) says, “
Online Service Providers (OSPs) cannot receive any financial benefit directly attributable to infringing activity.” Thus OSPs cannot place ads on user generated content unless they can identify the image’s owner and use policy.
ASMP has responded to the
April 24, 2015 U.S. Copyright Office Notice of Inquiry, which set out to review “how certain visual works, particularly photographs, graphic artworks, and illustrations are monetized, enforced and registered under the Copyright Act.”
Subscription licensing is in for some dramatic changes. We know that a significant number of the images subscription customers download are used in the designer’s “creative process,” but never find their way into a deliverable end product. Traditionally, creators of all the images downloaded – whether used in a deliverable product or not – have received an equal royalty share of the revenue paid for the subscriptions.
Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the company’s overall content strategy and operations for
Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.
Shutterstock has released a new
infographic on Design and Emotion in Stock Photography.
Hong Kong based
Super Image Market launched in November 2014 has established a simple “Pathway” for making images available to customers rather that operating as a traditional agency or distributor. Contributors establish the license fee for each of their images on an image-by-images basis. SIM pays them 80% of every sale. (During the initial launch period until the beginning of 2016 contributors will receive 100% of every sale.)
Toronto-based
500px has raised $13 million in a Series B round of funding. This round was led by
Visual China Group led this round with an $8 million investment. The other $5 million came from existing Series A backers that include Andreessen Horowitz, Harrison Metal, and ff Venture Capital.
ImageBrief will be adding a stock search aspect called MyMarketplace in the near future. Right now they are reaching out to their premium photographers to collect images for this service. It is unclear when the actual service will be available for buyers to search, but it will add stock search to the briefing and finding a photographer they can hire directly features they already enjoy.
Shutterstock (SSTK) was under heavy pressure Tuesday (-7.2%) after Morgan Stanley initiated coverage on the stock with an Underweight rating and a price target of $40. The company traded down 6.49% on Tuesday, hitting $52.33. About 6% (2,134,222 shares) of the company’s stock traded hands. Morgan Stanley analyst Dean Prissman said based on their proprietary AlphaWise study and bottom-up analysis, they believe Adobe's aggressive entry into Shutterstock's market is set to pressure growth.
The deadline for responses to the
Copyright Office’s April 24 Notice of Inquiry is rapidly approaching. ASMP needs more information from photographers about the problems they have encountered in protecting their copyright.