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Articles from August 2010

Diomedia Reps TAO

By Julia Dudnik Stern | 47 Words | Posted 8/31/2010 | Comments

YPA Announces Scholarships

By Julia Dudnik Stern | 81 Words | Posted 8/31/2010 | Comments

Succeeding as a Stock Photographer: Way Forward

By Jim Pickerell | 606 Words | Posted 8/31/2010 | Comments (3)
Recently on Linkedin Jacintha van Beveren observed that “The old photography business model is gone,” observed and asked if the road to survival and future success is through “creativity and flexibility or stubborn protection.” Neither.

Of Doom and Gloom: Accepting Averages

By Julia Dudnik Stern | 640 Words | Posted 8/30/2010 | Comments
Phrases like “it’s not all doom and gloom” pop up often, but those who offer such encouraging analysis are typically in the top tier of the profession. While their experience is certainly real and laudable if not amazing, is it representative enough to be touted as a roadmap to a successful career? Common sense, economics, mathematics and every available source of statistical information says no.

Alamy Approaches 20 Million Pictures, Launches iPad App

By Jim Pickerell | 228 Words | Posted 8/30/2010 | Comments
Alamy is celebrating an upcoming milestone with a contest. The company has also joined a growing list of photo distributors to offer iPad apps.

Stock Photo Business Size: 2010

By Jim Pickerell | 600 Words | Posted 8/26/2010 | Comments
In the fall of 2009, I estimated the size of the worldwide market for still images and illustrations at about $1.45 billion. In the last 12 months, overall sales have probably remained about the same, with a few companies seeing sales growth, mostly from taking market share from those that have gone out of business.

Number of Agencies Represented by CEPIC Shrinks

By Julia Dudnik Stern | 138 Words | Posted 8/26/2010 | Comments (3)

Fotolia Announces Collection Size, Member Number Milestones

By Julia Dudnik Stern | 50 Words | Posted 8/26/2010 | Comments

Getty Images Reorganizes Archival Imagery

By Julia Dudnik Stern | 222 Words | Posted 8/26/2010 | Comments
Getty Images has launched a new brand, Archive Photos. It is the child of Getty’s Hulton Archive, which the company says is the largest commercial archive on the market, containing more than 80 million images that date back to 1860.

Pros Stop Shooting: Point/Counterpoint

By Jim Pickerell | 3386 Words | Posted 8/25/2010 | Comments
When I published “Top Pros Stop Shooting” in my other newsletter Selling-Stock received an unusual number of comments from industry leaders. Most of those who commented had some disagreement with the positions I took in the article. Since PhotoLicensingOptions readers will have missed seeing these comments, I have printed them here along with an editorial response.

Pros Stop Shooting: Point/Counterpoint

By Jim Pickerell | 3316 Words | Posted 8/24/2010 | Comments (1)
Top Pros Stop Shooting” received an unusual number of comments, most of which disagreed with the opinion presented in the article. Since some of you may have missed these, here they are—along with an editorial response.

10 Ways Artists Can Develop Their Brand

By John R Math | 1263 Words | Posted 8/24/2010 | Comments
Today, a lot of businesses get marketing and branding mixed up. They are confused as to what the differences are, what they both mean or they try promoting their business with one and without the other. Simply put, marketing is how you reach your target market with advertising, promotions and public relations. Marketing is showing the world with what you do. Branding is who you are or what the world thinks you are. Every time a prospect or a potential customer makes contact with you in person, print, virally or by other means, they are formulating an opinion of you as a brand. 

Garcia Drops 'Hope' Claim Against Fairey

By Julia Dudnik Stern | 99 Words | Posted 8/23/2010 | Comments

Study Projects Interactive Periodicals to Become $3 Billion Market in 3 Years

By Julia Dudnik Stern | 482 Words | Posted 8/23/2010 | Comments
The dwindling magazine publishing industry may be in for a new digital future. A study by Next Issue Media forecasts that digital—mainly iPad and other tablet-based—versions of periodicals will bring in $3 billion in subscription revenue by 2014.

Getty Images Announces New Orleans Book by Tama

By Julia Dudnik Stern | 168 Words | Posted 8/20/2010 | Comments
Getty Images has announced the publication of Coming Back: New Orleans Resurgent by Umbrage. The company described the book as “a moving body of work” by Getty photographer Mario Tama, introduced by CNN’s Anderson Cooper.

Book Review: Boughn’s ‘Microstock Money Shots’

By Jim Pickerell | 812 Words | Posted 8/20/2010 | Comments (1)
If you have decided you want to enter the microstock world, you can’t get better advice than is contained in Ellen Boughn’s newly release Microstock Money Shots. Boughn doesn’t promise that it’s easy or that you’ll get rich quick, but she will save you a lot of the frustration that comes from learning the hard way by trial and error.

Selling Fine Art

By Jim Pickerell | 2312 Words | Posted 8/19/2010 | Comments (1)

Fine art photographs are an expression of the artist’s creative vision, perceptions and emotions more than a realistic rendering of a subject. Peers may admire such work and judges may occasionally award a dollar prize, but in most cases such images are not deemed to have commercial value. Actually profiting from the creative effort is rare for most photographers who produce such images. They produce them because they feel compelled to do so, not for the money. However, John Math is proving that it is possible to profit from selling fine art images if you take a business approach and develop a marketing strategy.

Going Pro: The Freelance Challenge

By Jim Pickerell | 1949 Words | Posted 8/19/2010 | Comments
On Linkedin’s Photography Industry Professionals discussion group, Brooke Fagel recently asked: “What’s it like to be a freelance photographer?” These select responses provide a comprehensive picture of what a photographer faces.

Sachs Steps Down, Lemos Takes ASPP Director Post

By Julia Dudnik Stern | 350 Words | Posted 8/18/2010 | Comments (3)
Cathy Sachs, longtime director of the American Society of Picture Professionals, is retiring at the end of this year. Publishing and photo industry executive Jain Lemos will assume the position of ASPP executive director as of October, finishing the year alongside Sachs.

Going Pro: The Freelance Challenge

By Jim Pickerell | 1923 Words | Posted 8/17/2010 | Comments
On Linkedin’s Photography Industry Professionals discussion group, Brooke Fagel recently asked: “What’s it like to be a freelance photographer?” These select responses provide a comprehensive picture of what a photographer faces.

Pixmac Expands Across Atlantic

By Jim Pickerell | 717 Words | Posted 8/16/2010 | Comments
Two-year-old Pixmac is banking on its “rapid checkout and download” without the necessity for customers to engage in a complex registration process to help the company expand its customer base in North America.

Fotoglif Relaunches

By Julia Dudnik Stern | 103 Words | Posted 8/16/2010 | Comments

Tech Tools: Panthermedia Releases Browser Plugins

By Julia Dudnik Stern | 164 Words | Posted 8/16/2010 | Comments
The stock image industry has recognized that image search does not just happen at the agency Web site. A number of image sellers have invested in technologies that take collections to the buyer using Internet browser software.

Alamy Working on iPad App

By Julia Dudnik Stern | 52 Words | Posted 8/13/2010 | Comments

GuteWolke, iStock Launch WordPress Plugin

By Julia Dudnik Stern | 106 Words | Posted 8/13/2010 | Comments
Users of leading blogging platform WordPress can now use GueWolke’s microstock photo plugin to search, purchase and insert iStockphoto images into their posts or Web pages from inside the WordPress interface.

Top Pros Stop Shooting

By Jim Pickerell | 1031 Words | Posted 8/13/2010 | Comments (6)
Many rights-managed and traditional royalty-free production companies are having trouble finding photographers willing to shoot for them. Many of the photographers who were rights-managed and traditional royalty-free stars five to ten years ago have given up shooting stock, or at the very least dramatically cut the number of images they produce and the amount they are willing to spend production.

Germany: Plainpicture Continues Growth as Market Declines

By Julia Dudnik Stern | 484 Words | Posted 8/12/2010 | Comments (2)
Hamburg-based Plainpicture has announced new additions to its London sales and Hamburg creative departments. It is difficult to say why some independent shops continue to grow where others shutter, but the German boutique has been spreading its wings over Europe and appears to be weathering the economic storm.

10 Quick Rules for Artists Using Social Media

By John R Math | 761 Words | Posted 8/12/2010 | Comments
There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media.  Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow.
 

iStockphoto Redesigns

By Julia Dudnik Stern | 244 Words | Posted 8/11/2010 | Comments
Unveiled on Monday, the redesign of the iStockphoto Web site reflects more than a year of usability research and design. In addition to a new look, the company has revamped the back-end technology with an eye to launching other enhancements, including a new search interface, before the end of the year.

Revisiting Grill: Revenue as Function of Price Times Volume

By Jim Pickerell | 583 Words | Posted 8/11/2010 | Comments (1)
One of the things rights-managed and traditional royalty-free photographers tend to overlook is the average price per image licensed. Photographers worry when their images are licensed for low prices. They track their average royalty per image in file and the trends of their monthly royalty check, but is a lower royalty check the result of fewer images being licensed, a lower average price per license or both?

Number One Reason Why Artists Do Not Get Accepted Into Art Exhibitions

By John R Math | 602 Words | Posted 8/11/2010 | Comments
With more and more art galleries and art organizations using the internet and email as a way to receive and administer their art show entries, an artist needs to follow the rules more closely than ever. I see at least 30% of the artists every month who ignore the rules and prospectus requirements for a particular art competition. The artists will send in their entries in the wrong manner, incompletely or in the wrong form. Failure to follow the rules of an art call is the number one reason why artists fail to get into their share of art exhibitions and art shows.

Are Low Prices For Image Use Bad?

By Jim Pickerell | 646 Words | Posted 8/9/2010 | Comments
One of the things RM and traditional RF photographers tend to overlook is average price-per-image-licensed. Photographers worry when their images are licensed for low prices. They track their average royalty-per-image-in-file and the trends of their monthly royalty check. But is a lower royalty check the result of fewer images being licensed, a lower average price-per-license or both?.

Going Pro: Are Great Images Enough?

By Jim Pickerell | 960 Words | Posted 8/9/2010 | Comments
When you are a freelance self-employed photographer, getting to the level of earning enough to support yourself and your family is difficult. But you know you can do it, because you are willing to work hard and you produce great, unique images that are better than anything offered by the competition. Here are a few basic principles of the photography business to remember.

Microstock Income Potential - 2010 Figures

By Jim Pickerell | 2783 Words | Posted 8/9/2010 | Comments
This chart is designed to give the reader an understanding of the number of times images belonging to some of the top microstock photographers at iStockphoto are licensed in a given year and what that can mean in terms of gross revenue.

SAA Joins Founding Members of National Digital Stewardship Alliance

By Julia Dudnik Stern | 131 Words | Posted 8/6/2010 | Comments
The Stock Artists Alliance has announced its affiliation with the National digital Stewardship Alliance, a newly formed organization dedicated to preserving digital collections for the benefit of citizens.

Going Pro: Are Great Images Enough?

By Jim Pickerell | 931 Words | Posted 8/6/2010 | Comments (1)
When you are a freelance self-employed photographer, getting to the level of earning enough to support yourself and your family is difficult. But you know you can do it, because you are willing to work hard and you produce great, unique images that are better than anything offered by the competition. Here are a few basic principles of the photography business to remember.

Footage.net Surpasses 1 Million Clips

By Julia Dudnik Stern | 185 Words | Posted 8/5/2010 | Comments
Footage.net has announced surpassing 1 million stock video clips in its online inventory. The most recent additions have been the libraries of CriticalPast and DVarchive, which have also increased the size of Footage.net’s royalty-free offering.

Strategy for Use-Based Pricing Misunderstood

By Jim Pickerell | 1360 Words | Posted 8/5/2010 | Comments (3)
When I was recently interviewed by Photonetcast, it became clear that my position on the best strategy for licensing rights to images is misunderstood, so it is time for another explanation. Granted, my position is radical, so bear with me.

Going Pro: Demand by the Numbers

By Jim Pickerell | 1410 Words | Posted 8/5/2010 | Comments
In the last few years there has been dramatic growth in the use of images on the Internet, a market for images that virtually did not exist 10 years ago. Some believe that the potential for growth of the Internet is infinite, and that there will always be an ever-increasing demand for imagery.

"For God's Sake, Somebody Call It!"

By Neil Burgess | 1031 Words | Posted 8/5/2010 | Comments
Has the time come to take photojournalism off life-support? For the last thirty-odd years, Neil Burgess, director of NBPictures headquartered in London, has been listening to people talk about, or predict the death of photojournalism. This article, first published on EP/UK, outlines the sorry state of photojournalism today and comes to the conclusion that there is only one thing to do.

PhotoDeck Launches to Provide Photo Web Sites

By Julia Dudnik Stern | 249 Words | Posted 8/4/2010 | Comments
PhotoDeck is a new service that launched out of Paris to provide photographers with e-commerce photography Web sites. According to the company, the offering targets a growing group of photographers who are cultivating direct client relationships.

Going Pro: Demand by the Numbers

By Jim Pickerell | 1376 Words | Posted 8/3/2010 | Comments (4)
In the last few years there has been dramatic growth in the use of images on the Internet, a market for images that virtually did not exist 10 years ago. Some believe that the potential for growth of the Internet is infinite, and that there will always be an ever-increasing demand for imagery.

Going Pro: Image Oversupply

By Jim Pickerell | 1430 Words | Posted 8/2/2010 | Comments (1)
Photographers should be aware of the number of images already in online databases and recognize that any images they produce will be competing against those that already exist.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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