Articles by Jim Pickerell

Is Volume Production Necessary To Grow Revenue?

By Jim Pickerell | 1362 Words | Posted 5/28/2014 | Comments (1)
Most agencies are constantly trying to add new images to their collections, but a huge percentage of the images they already have are never licensed. Photographers are constantly encouraged to produce more and better pictures. If they cut back on production sales often decline. Since there is no way to be sure what customers will want in the future, agencies hope that if they keep adding new images they will eventually stumble onto something a future customer will want to buy.

Niche: A Topic For CEPIC

By Jim Pickerell | 868 Words | Posted 5/28/2014 | Comments
The CEPIC Congress in Berlin will start in about a week. Many of the attendees will be focused on finding other agents to represent and market their collections. For the most part that means that smaller libraries will be trying to get their small collection included in the massive collection of larger distributor (LD). Maybe it should be the other way around.

Image Source Announces 'Monday Sparks' Campaign For Creatives

By Jim Pickerell | 254 Words | Posted 5/28/2014 | Comments
Image Source, has launched an uplifting email marketing campaign designed to inspire creative professionals at the start of the working week. Subscribers will be treated to an email with a motivational, thought provoking message from specially selected experts in the creative industry every Monday, straight to their inbox.

CEPIC Congress

By Jim Pickerell | 616 Words | Posted 5/23/2014 | Comments
More than that 500 participants from more than 250 agencies and 33 countries will attend the CEPIC Congress in Berlin from June 5th through June 7th 2014. If you are not planning to attend check out what you will be missing.

DisabilityImages.com Represents Design Pics Imagery

By Jim Pickerell | 447 Words | Posted 5/21/2014 | Comments
DisabilityImages.com, a leading stock source for high quality stock images of real people with real disabilities, has agreed to represent selected imagery from Design Pics. DisabilityImages serves a select group of customers with narrowly focused and specific needs. The company has developed a strong reputation in this niche, and has a thorough understanding of the needs of customers within this community.

BVPA Members Reject CEPIC Image Finder

By Jim Pickerell | 777 Words | Posted 5/21/2014 | Comments
The annual general meeting of the German Association of Professional Image Suppliers (BVPA) has voted with a strong majority (only one dissenting vote) against supporting the CEPIC projects CIF and RDI. The panel came to the conclusion that the expected benefits of the projects, as presented at the meeting, do not outweigh the expected expense and risks.

EANA Supporting CEPIC Antitrust Complaint Against Google

By Jim Pickerell | 583 Words | Posted 5/20/2014 | Comments
The European News Agency Alliance (EANA) has joined the global coalition that supports a formal antitrust complaint against Google’s that has been filed with at the EU Commission. The complaint deals with the unlicensed use of third party pictures and was filed by CEPIC on 8 November 2013 on behalf of thousands of photographers and picture agencies.

New Photo Alliance In Nordic Region

By Jim Pickerell | 552 Words | Posted 5/20/2014 | Comments
TT News Agency, NTB, Scanpix Denmark and Scanpix Baltics have announced the formation of the Scandinavian Photo Alliance. The core of the new alliance is the former Scanpix group. The SPA expects to work on pan-Scandinavian initiatives spanning both editorial and commercial areas.
 

Is Pay-Per-View The Future For Web Use?

By Jim Pickerell | 419 Words | Posted 5/19/2014 | Comments
Blend Images and Danita Delimont Stock Photography have recently joined the IMGembed community. IMGembed went live in March 2013 and currently has millions of images in its collection. Previously, we have reported on Getty’s embedding strategy and PressFoto’s ImageRent. IMGembed offers another approach to the pay-per-view strategy for monetizing images.

HOW Design Live Take Aways

By Jim Pickerell | 815 Words | Posted 5/16/2014 | Comments (1)
I just returned from my first HOW Design Live conference, this year in Boston. HOW Design Live is billed as “the biggest annual gathering of creative professionals, anywhere.” This year over 3,300 professional buyers of photography from all over the U.S. and Canada made their way to Boston for the five-day event. The following are a few takeaways and insights I gained from the conference.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.