Articles by Jim Pickerell

Textbooks in Your Future

By Jim Pickerell | 1666 Words | Posted 3/6/1998 | Comments
The textbook market is a major source of income for many photographers, but it is also a niche given the kind of images it needs and the expertise often required to properly research a request. See where selling to this market is headed.

Selling On The Web

By Jim Pickerell | 282 Words | Posted 3/6/1998 | Comments
If you think the WEB is going to let you deal directly with clients and you won't need an agent any more, this story will give you some things to think about.

Legal Actions - Tasini & Geo Update

By Jim Pickerell | 494 Words | Posted 3/6/1998 | Comments
The battle for rights marches on with new information about the Tasini appeal and National Geographic.

Corbis Buys Digital Stock

By Jim Pickerell | 882 Words | Posted 3/6/1998 | Comments
Corbis has moved into the Royalty Free market with the purchase of Digital Stock Corporation. This move raises more questions than it answers, chief among them ''Where is Corbis headed?''

New Life for Niche Marketers

By Jim Pickerell | 3167 Words | Posted 3/6/1998 | Comments
In this brave new world ''niche'' marketers as the big agencies focus selling to the advertising market and stop accepting the kinds of images that many ''niche'' users need.

January 1998 Selling Stock

By Jim Pickerell | 4068 Words | Posted 1/10/1998 | Comments
This issue contains stories on NAFP Loses First Round To AP, Selling Individual RF Images, Subjects That Sell, Sales By Category, New ASMP Handbook, Time-Life Syndication, Rights Control and RF, Faulkner Sues Geographic, Annual Photographer Survey, New PACA Members and Estate Planning.

Sales By Category

By Jim Pickerell | 464 Words | Posted 1/6/1998 | Comments
Estimates of the percentage of sales in dollars of images that are used in advertising, editorial or other broad categories in the U.S. and Europe.

Time-Life Syndication

By Jim Pickerell | 265 Words | Posted 1/6/1998 | Comments
Time-Life Syndication asks freelance photographers to sign a new letter of agreement formalizing existing arrangements for the resale of any images published in Time Inc. publications.

NAFP Loses First Round to AP

By Jim Pickerell | 796 Words | Posted 1/6/1998 | Comments
The National Association of Freelance Photographers lost the first round of their suit against Associated Press, but leaders plan to re-file and are optimistic about their chances for eventual success.

1998 Survey (Questions)

By Jim Pickerell | 823 Words | Posted 1/6/1998 | Comments
A new survey asks whether traditional stock agencies should begin offering royalty free licenses and it attempts to determine current income levels of stock photographers. PLEASE COMPLETE AND RETURN THE SURVEY.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.